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AI no longer follows culture —
it learns from it, amplifies it, and feeds it back to us.From primitive content consumpti...
22/02/2026

AI no longer follows culture —
it learns from it, amplifies it, and feeds it back to us.
From primitive content consumption
to self-improving creative systems —
the same cycle.
A lecture on algorithmic feedback,
trend formation,
and conscious work with AI.

Speculative poster for a fictional lecture at

BAÜ — Art-Directed Outputs, a format where we define the concept and direction, with ex*****on focused on delivering one clear result.

Most designers have SEEN brutalism.But very few can IDENTIFY it.Why?Because brutalism hides in plain sight —and its imit...
17/02/2026

Most designers have SEEN brutalism.
But very few can IDENTIFY it.

Why?

Because brutalism hides in plain sight —
and its imitators are everywhere.

Minimalism wearing a “raw” mask.
Anti-design pretending to be dangerous.
90s nostalgia disguised as “brutal”.
Neo-brutalism with shadows and soft UI.

They all LOOK like brutalism.
But none of them ARE brutalism.
The real one is extremely rare.
And almost nobody can pick it out.

This carousel is the investigation.
Your job is to solve the case.

We’re not saying we cracked LinkedIn.We’re saying we finally understood how it works.This post isn’t about quitting the ...
26/01/2026

We’re not saying we cracked LinkedIn.
We’re saying we finally understood how it works.

This post isn’t about quitting the attention race.
It’s about rethinking it.

We recently spoke with
about the fundamentals —
how LinkedIn works as an environment,
and how to approach it without turning it into another content grind.

The biggest takeaway wasn’t about tactics or hacks.
It was about understanding how people think there,
interact, and make decisions.
This helped us clarify our own approach
and how we want to show up on LinkedIn —
slower, more intentional, and grounded in thinking.

We put this into a simple guide + starting checklist
that we’re using ourselves.

If you want it,
comment FOUNDATION below
and we’ll send it to you.

Same looks. Different rules. Padel feels familiar — but it plays differently. Not a sport message, but a cultural one. T...
20/01/2026

Same looks. Different rules.
Padel feels familiar — but it plays differently.
Not a sport message, but a cultural one.

This poster was created as part of
BAÜ — Art-Directed Outputs, a format where we define the concept and direction, with ex*****on focused on delivering one clear result.

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