18/09/2026
Julius and Albertus — You can't design a love brand.
And how Julius Brantner Brothandwerk became one anyway.
When we first met Julius, he had just started looking for a bakery in Munich. He brought one thing to the meeting: a loaf of his bread.
Organic ingredients. Suppliers he knew by name. Big windows. Open until the last loaf was gone. We didn't need a brief. We had heard it — and tasted it.
For the identity, we chose Albertus, designed by Berthold Wolpe in the 1930s. Angular, warm, crafted. A typeface that feels made rather than drawn.
From the logo to bread bags, price cards, vans and digital touchpoints, we built the brand around one idea:
Nothing left to chance.
That's Handwerk.
Today: three bakeries in Munich. Queues every morning. No advertising.
We didn't design a love brand.
We designed something worth loving!
