Sweat & Glory Consulting GmbH

16/01/2022

Ein Tipp zum Jahresbeginn:

Beginnt dieses Jahr früh mit dem Frühjahrsputz und "säubert" Eure Kundenerlebnisse von angesammeltem Staub. Checkt Eure diversen Kontaktpunkte und Prozesse. Sorgt für eine "saubere" Customer Experience.

Die durchgängig positive Customer Experience ist entscheidend für erfolgreiches Inbound Marketing. Sie bringt den Schwung und die Dynamik, die Inbound Marketing zu einer so erfolgreichen Strategie machen.

Damit Euer Inbound Marketing nicht an Dynamik einbüßt, sollte der Frühjahrsputz somit auch in Euren Marketing-, Vertriebs- und Service-Bereichen hoch auf der Agenda stehen. Es lohnt sich!

08/09/2021

Wir sind … endlich wieder -Beratung vor Ort.

LOVE IT 😉👍🏻

14/06/2021

Hier sind 10 neue -Wahrheiten*, die das Zusammenspiel von Strategien, Abläufen und Technologien aufzeigen, die erforderlich sind, um das Wachstum in einer Welt nach Covid-19 zu fördern. Und das zentrale Stichwort ist: .

Jetzt ist der Zeitpunkt aktiv zu werden: Wir entwickeln mit Euch Eure individuelle Strategie, um in der Zeit des "New Normal" Lead Generation, Lead Qualification und Sales zu erhöhen.

Wir stellen Dir gern unverbindlich und kostenlos unser erfolgreiches -Konzept vor.

*Quelle: Harvard Business Review, March 2021

21/05/2021

"Virtual Selling has literally become Selling".

Es ist vielleicht nicht die beste Strategie, Vertrieb einfach weiter so zu machen, "wie wir ihn immer gemacht haben."

COVID-19 hat nachdrücklich derart viel im Verhalten der Menschen - und der B2B-Entscheider und Einkäufer - verändert, es wird zu deutlichen Veränderungen an Marketing- und Vertriebskonzepten und -maßnahmen führen MÜSSEN. Die Zeit des Cold-Call-Vertriebs neigt sich dem Ende. Auch der persönliche Face-to-Face-Vertrieb verliert an Bedeutung. Kunden kaufen Services und Produkte von Anbietern, denen sie vertrauen - selbst im Preiswettbewerb. Wer es ist nicht schafft, Vertrauen und Reputation bei Prospects und Kunden aufzubauen, hat eine schlechte Position im Wettbewerb.

Prüft und übderdenkt Eure momentanen Marketing- und Vertriebsstrategie. Hinterfragt, ob Euer Ansatz wirklich das liefert, was Eure Kunden erwarten. Vermittelt Ihr das Gefühl "zu verkaufen" oder Euren Kunden "zu helfen"? Fragt Euch, was Ihr als Kunde selber erwartet. Testet neue Ansätze und Wege. Verlieren wird definitiv der Wettbewerber, der glaubt, alles beim Alten belassen zu können.

Die aktuelle LinkedIn-Studie gibt einige Denkanstöße.

19/05/2021

88% der B2B-Top-Performer entwickeln und nutzen auf Basis der Buying Center ihrer Ziel-Kunden für taktische Marketing- & Sales-Maßnahmen.

Viele -Unternehmen tun sich dennoch schwer diesen strategischen Ansatz für effektivere Maßnahmen zu nutzen.

Persona-Entwicklungen, basierend auf den Motivationen der am Kauf- und Entscheidungs-Prozess beteiligten Rollen und Funktionen sind essentiell für erfolgreichen B2B-Vertrieb und B2B-Marketing. Lass dieses As nicht ungenutzt. 👆

💬

06/05/2021

On this day in 1912, the V. Olympic Summer Games in Stockholm were opened. Reading this, I was wondering what businesses could learn from Olympic athletes:

Olympic athletes teach us that it is important to focus relentlessly on what you're trying to accomplish. It's important to have a training plan, a strategy that outlines what you need to do each day to perform your best. In the Olympics, you have to compete to your abilities. It's important to have a plan to keep losses to a minimum.

In business, it's important to know your business inside and out. Use your strengths to rise to the top. Know your customer, their demands, and feelings. Be -centric. Know your competition. Know the market. Have a precise plan of where to go and what to do.

If you want to improve, then analyze what has been successful and what has not been successful. It would help if you also defined what success is for you. Clearly define your key performance indicators for your business. Measure, optimize.

You have to work hard. You have to prove you're a winner. You need to know where you want to go and how to get there. Ad hoc activities won't do that. Define your .

04/05/2021

Today is the unofficial, fan-made holiday when we celebrate everything that Star Wars means to us. I suspect there are quite some Jedis among us here... 😉

"May the force be with you" is a phrase that is said by Yoda, a Jedi knight, to Luke, a Jedi apprentice, in Star Wars to wish them luck and remind them of the light side of the force. The phrase is a inspiration to many businesses - or - for their corporate taglines because it is positive, simple, iconic, and to the point.

But the quote could also inspires business managers with the notion that they have the power to create a successful business. "May the force be with you" means focusing on your strengths and trusting in your abilities to create a successful business - and to overcome even the darkest moments like a -19 pandemic.

May the force be with you and your business. 💪🏻

😉

21/04/2021

Customer-Centricity day: Meet the new Operations Hub, Hubspot launched today following the philosophy that it's the customer experience that counts.

- These days, customers expect their interactions with every company to be quick, convenient, and contextual.
- Operations teams are the people who set every customer-facing team up for success.
- When a company scales, friction inevitably emerges, and customer experience is often the first to suffer.
- With the launch of Operations Hub, Hubspot gives operations teams a suite of tools that allow them to assume their rightful place at the forefront of the customer experience.

As we at sweatnglory truly believe in the power of frictionless customer experiences, too, I am looking forward to checking out the Operations Hub and see how our clients can use it most effectively to maximize the experience for their customers.

https://blog.hubspot.com/marketing/arise-revops-new-orchestrators-customer-experience

Learn why RevOps are the orchestrators of the customer experience, and how HubSpot is spearheading the onrushing RevOps revolution.

21/04/2021

💡Looking forward to one of the highlights this year - Adobe Summit April 2021. The agenda is set, and the days are packed with exciting keynotes and sessions.

My personal highlights include:
- Digital Happiness to amp up the CX
- Evermore important role of trust in a world of uncertainty for making choices
- How to increase market-share through AI
- Growing B2B Business with Account-Based Marketing
- Future-proofing Marketing for a world of eliminated cookies and device IDs

Certainly, it will be an inspiring day. Love that. 😎

Who will take part, too?

https://summit.adobe.com/emea/?sdid=YFRVGHXP&mv=social&mv2=ownsoc-org

Join leaders in marketing automation, analytics, advertising, and commerce to create exceptional experiences. A free virtual event for those in Europe, Middle East and Africa regions.

20/04/2021

In einer radikal veränderten Welt ist es nicht hilfreich, alles wie immer zu machen. Das bringt Dich selten weiter. Hinterfrage Prozesse und Strukturen und denke neu. Es lohnt sich: Schon kleine Veränderungen haben häufig positive Auswirkungen.💡😉

08/04/2021

Struggling with your sales team reaching (potential) customers in the home office?
Why not have a sales meeting over coffee instead of an email? Send them a bag of coffee into their home office - or an Amazon coffee voucher with your email. This gesture will help you schedule a meeting and will give your clients great coffee for a week.

Think about approaches like these when you re-engineer your sales strategy during the COVID-19 pandemic.

To stay competitive in business today, you need to focus on sales. Business is getting harder and there are fewer opportunities. To stay afloat, recognize the importance of customer interaction.

1) Sales are at the center of any strategy. It's the main way that you create revenue, and ...
2) ...it's also the way you discover and meet your customers' needs.
3) You should improve your sales experience, from the first point of contact with customers to the moment they make a purchase.
4) Remember to leverage your physical environment while you socialize and distance yourself from your competitors.

https://swiy.io/3vAC

-19

To succeed in business in a COVID-19 world, you need to recognize how important sales are. Business is getting tougher, and there is less business to be won. To stay afloat, focus on customer interaction and sales.