WHITE Communications

WHITE Communications THE ART OF LUXURY MARKETING
PR - Influencer - Social Media - Media - Events - Consulting - Global Services
📍 MUC & INTERNATIONAL That's where we come in.

We believe that beautiful brands are different. They tell stories that touch and inspire people. But how do you create awareness for a great story? We select the right stage and bring the story alive.

A NEW HOME FOR SCIENTIFIC SKINCARE ⁠⁠ opens the doors to CASA MIAMO – its new flagship destination in the heart of Milan...
23/09/2026

A NEW HOME FOR SCIENTIFIC SKINCARE ⁠
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opens the doors to CASA MIAMO – its new flagship destination in the heart of Milan, Italy.⁠
Located at Largo La Foppa 4, CASA MIAMO goes beyond the traditional beauty store, bringing together advanced science, personalised expertise and cutting-edge technology in one refined space. Conceived as the new home of the brand, it transforms skincare into a highly curated and individual experience.⁠
From in-depth skin analysis and bespoke consultations to professional treatments and advanced technologies, every detail is designed around a deeper understanding of the skin and its individual needs.⁠
“We didn’t simply want to open a store. We wanted to create a home – a place where scientific research can be shared and experienced every day,” says Camilla D’Antonio, Co-Founder and Scientific Director of MIAMO.⁠
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Where science meets beauty, innovation meets expertise, and skincare becomes an experience – CASA MIAMO marks a new chapter for the brand in Milan.⁠
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WHITE Communications is responsible for all PR activities in Germany and Austria.

A NEW DESTINATION FOR PREMIUM EYEWEAR⁠⁠ is bringing its HOUSE OF SILHOUETTE to Germany.⁠Following its successful debut i...
22/09/2026

A NEW DESTINATION FOR PREMIUM EYEWEAR⁠
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is bringing its HOUSE OF SILHOUETTE to Germany.⁠
Following its successful debut in Vienna in 2024, the Austrian eyewear specialist is opening the doors to its first German location in October 2026 – set within Hamburg’s prestigious Kaisergalerie on Große Bleichen.⁠
More than a store, HOUSE OF SILHOUETTE is a destination dedicated to exceptional design, craftsmanship and contemporary luxury. Refined materials, a sophisticated interior and a sense of effortless lightness create an immersive setting for the Group’s three distinctive brands: Silhouette, evil eye and NEUBAU.⁠
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“With the HOUSE OF SILHOUETTE, we are creating a space in Hamburg that brings premium eyewear to life in a new way and perfectly showcases the world of the Silhouette Group. From Vienna to Hamburg, we are bringing our retail concept to one of Europe’s most exciting fashion and lifestyle destinations,” says Tom Smits, Managing Director of Silhouette Deutschland GmbH.⁠
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From iconic lightness and precision performance to progressive urban design – HOUSE OF SILHOUETTE marks a new chapter for premium eyewear in Germany.⁠
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WHITE Communications is responsible for all PR activities in Germany.

We are proud to see our client, , featured in , highlighting what makes this exceptional resort a truly distinctive addi...
09/09/2026

We are proud to see our client, , featured in , highlighting what makes this exceptional resort a truly distinctive addition to the Maldives.⁠
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The review captures The Halcyon’s unique approach to luxury – defined by privacy, individuality, nature and genuinely personal service. From intuitive butler service and encounters with the Marine Butler team to sunrise yoga, glass-bottom kayaking and culinary experiences, every detail is thoughtfully tailored to the individual guest. Small, personal gestures and meaningful connections with the team further underline a philosophy of hospitality that feels attentive, authentic and never intrusive.⁠
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Set amidst the natural beauty of the Maldives, private villas with direct access to the lagoon and immersive experiences allow guests to connect with both the destination and its extraordinary marine environment – creating a sense of freedom, discovery and true seclusion.⁠
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WHITE Communications is responsible for all PR activities in DACH.

We are delighted to welcome  to our client portfolio – a Swiss fragrance house combining precision, craftsmanship and mo...
04/09/2026

We are delighted to welcome to our client portfolio – a Swiss fragrance house combining precision, craftsmanship and modern compositions with a distinctive character and lasting presence.⁠
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Founded in Switzerland in 2013 by Arben Ademi, GISADA remains founder-led to this day. The brand brings together Swiss quality standards with contemporary perfumery, creating fragrances defined by exceptional presence and longevity. Today, GISADA is available across numerous international markets, has established itself as a true love brand at leading retailers including Douglas and Marionnaud, and opened its first flagship store in Zurich in 2025.⁠
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The latest additions to the portfolio are Ambassadora Gold and Gold, with and as Brand Ambassadors for the new fragrance editions. The two creations build on GISADA’s signature fragrance DNA, combining expressive compositions with a modern and sophisticated character.⁠
Beyond the new editions, the GISADA portfolio includes signature fragrances Ambassador and Ambassadora, alongside Uomo, Donna and Titanium, as well as ten distinctive creations within the Luxury Line.⁠
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WHITE Communications is responsible for all PR & Influencer Marketing activities in Germany and Austria.

We plan, publish, and optimize content that builds communities and drives engagement. From strategy to reporting, we ens...
03/09/2026

We plan, publish, and optimize content that builds communities and drives engagement. From strategy to reporting, we ensure your brand stays culturally in tune and algorithmically relevant.

We are delighted to see our client, , featured on the iconic cover of , showcasing the Yuma Hoop Earrings.⁠⁠⁠Radiant and...
28/08/2026

We are delighted to see our client, , featured on the iconic cover of , showcasing the Yuma Hoop Earrings.⁠
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⁠Radiant and elegant, these open hoop earrings are crafted from die-cast bronze and then plated in 18 ct gold. Set apart by their sleek and contemporary design, they offer a lightweight take on a true classic, infused with a dash of character and refinement.⁠
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Karen Mulder was one of the most sought-after models of the 1990s. Now, the 57-year-old is starring 's new September issue – her first VOGUE cover shoot in over 30 years.⁠
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WHITE Communications is responsible for all PR activities in Germany.

We are delighted to see our client   featured in .travel celebrating their ⁠Exclusive Chef Residency⁠ with Swiss Micheli...
27/08/2026

We are delighted to see our client featured in .travel celebrating their ⁠Exclusive Chef Residency⁠ with Swiss Michelin-Starred Chef Pascal Steffen.⁠
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From 1–7 October 2026, .ch, Executive Chef and Co-Owner of will join @ for an exclusive Chef Residency. Awarded two Michelin stars and 18 GaultMillau points, Steffen will collaborate with the resort's culinary team to create a series of exclusive menus and signature dishes inspired by the exceptional ingredients of the Maldives.⁠
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Known for his ingredient-driven philosophy, Steffen places vegetables at the heart of his cuisine, complemented by carefully sourced meat and seafood. This approach aligns naturally with The Halcyon's culinary identity, where freshly caught seafood, produce from the resort's own Traveller's Garden, and local ingredients define the dining experiences at Thari, Yuzu, and Firepit.⁠
Ahead of the residency, roots will introduce a collaborative signature dish in Basel, offering guests a first taste of the partnership. During the residency, additional creations will be developed and become a permanent part of the resort's culinary offering.⁠
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WHITE Communications is responsible for all PR activities across the DACH region.

We are delighted to welcome  to our client portfolio – an Italian Fine Jewellery house renowned for its exceptional craf...
11/08/2026

We are delighted to welcome to our client portfolio – an Italian Fine Jewellery house renowned for its exceptional craftsmanship, distinctive design and contemporary interpretation of timeless luxury.⁠
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Founded in Vicenza in 1990 by Laura Bicego and Piero Marangon, Nanis represents a contemporary vision of Fine Jewellery deeply rooted in Italian tradition. At the heart of the brand is Laura Bicego, Designer and Creative Director, whose vision is dedicated to creating versatile, handcrafted jewellery by a woman, for women.⁠�⁠� Every creation is crafted in the brand’s own atelier in Vicenza, where skilled goldsmiths combine traditional techniques with a contemporary design sensibility. ⁠
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A signature of the house is its hand-engraved 18-karat gold, which lends each piece its distinctive silky finish and warm luminosity, complemented by carefully selected diamonds and precious natural gemstones.⁠�⁠� Organic shapes, fluid lines and innovative, transformable elements define the collections, reflecting a modern approach to luxury jewellery. From bold statement pieces to intricate creations, each jewel is designed to accompany women through every facet of life – precious, distinctive and made to last for generations.⁠�⁠� A celebration of Italian heritage, exceptional artistry and timeless elegance.�⁠�⁠
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WHITE Communications is responsible for all PR activities in Germany.

We are delighted to see our client, , featured in , showcasing the Pueblo Coins Big Necklace.⁠⁠A round link chain in gol...
11/07/2026

We are delighted to see our client, , featured in , showcasing the Pueblo Coins Big Necklace.⁠
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A round link chain in gold-plated bronze with a hammered finish is enriched with coins and a turquoise paste tusk, wrapped in a decorative element in the shape of a puma, to create a radiant necklace with warm tones. This handmade piece of jewellery seamlessly combines strength, elegance and craftsmanship.⁠
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WHITE Communications is responsible for all PR activities in Germany.

We are delighted to see our client   featured in  celebrating the brand’s launch in Germany.⁠⁠Founded by pharmacist Dr. ...
07/07/2026

We are delighted to see our client featured in celebrating the brand’s launch in Germany.⁠
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Founded by pharmacist Dr. Elena Aceto di Capriglia and her daughter Dr. Camilla D’Antonio, MIAMO combines pharmaceutical expertise with a contemporary, results-driven vision of skincare. At the heart of the brand lies a rigorous scientific philosophy: each formulation is rooted in advanced dermatological research, developed in specialized laboratories, and clinically tested to ensure both efficacy and safety. By focusing on high-performance ingredients in precise concentrations, MIAMO creates tailored skincare solutions that address individual skin needs with exceptional precision.⁠
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WHITE Communications is responsible for all PR activities in Germany and Austria.

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Innsbrucker Ring 15
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81673

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