smpl

28/01/2025

Finally, it's about people. Their dreams, expectations and wishes. The life that fills the new spaces.

Visualizations today are not a simple representation of empty spaces, but a carefully curated view of the future. Their only task is to appeal emotionally to the project's individual target group and to arouse desire.
That's why at smpl, experienced brand strategists, interior designers and, last but not least, our 3D artists work hand-in-hand to develop and tell stories and design concepts that reliably leave the strongest impression and generate the greatest possible attention in the midst of the daily overload of impressions.

24/01/2025

Breathing life into visualizations with the help of AI. The field of virtual photography is one of the most exciting developments in real estate visualization in the last two years. The demand is immense and the possibilities are growing every day. AI video is not yet perfect, but the development is rapid and we can only do one thing: use the new possibilities to create even better content for exciting real estate marketing.

13/12/2024

Eve, designed by Ludovica + Roberto Palomba, is an ultra-modern and stylish heating and lighting device from . It is characterized by its simple, spherical aesthetics and its multifunctional usability. It elegantly combines warmth and dimmable light, offering not only a high level of comfort but also a visual highlight in any room.

11/12/2024

[EN] Eve, designed by Ludovica + Roberto Palomba, is an ultra-modern and stylish heating and lighting device from Tubes Radiatori. It is characterized by its simple, spherical aesthetics and its multifunctional usability. It elegantly combines warmth and dimmable light, offering not only a high level of comfort but also a visual highlight in any room.

[DE] Eve, entworfen von Ludovica + Roberto Palomba, ist ein hochmodernes und stilvolles Heiz- und Beleuchtungsgerät von Tubes Radiatori. Es zeichnet sich durch seine schlichte, kugelförmige Ästhetik und seine multifunktionale Nutzbarkeit aus. Es kombiniert Wärme und dimmbares Licht auf elegante Weise und bietet so nicht nur ein hohes Maß an Komfort, sondern auch ein optisches Highlight in jedem Raum.

06/12/2024

[EN] The greatest strength in architectural visualization lies in the freedom offered by the virtual production environment. For our long-standing client Kampa, we reproduced an older project with a golden autumn sun as an emotional key visual for a seasonal campaign. Anyone who doesn't immediately think of wellies, children playing in the leaves and warm cocoa is dead inside.

[DE] Die größte Stärke in der Architekturvisualisierung liegt in der Freiheit, die einem die virtuelle Produktionsumgebung bietet. Für unseren langjährigen Kunden Kampa reproduzierten wir ein älteres Projekt mit einer goldenen Herbstsonne als emotionales Keyvisual für eine saisonale Kampagne. Wer hier nicht gleich Gummistiefel, im Laub spielende Kinder und warmen Kakao im Kopf hat, ist innerlich tot.

21/09/2024

The cubist radio with the very German model name “RK 501” by Dario & Mario Bellini from 1968 is one of those timeless design classics that only come along very rarely. Developed for Siemens at the time, the minimalist and brightly colored device had a retractable stand and could be taken anywhere thanks to its small form factor. A real eye-catcher.

13/09/2024

The municipal library and citizens' office are being built in Augsburg/Göggingen in the immediate vicinity of the historic Kurhaus Parktheater. The inconspicuous building with the courtyard in front, which serves as both a parking lot and a place to spend time, combines the history of the location with the modern - while respecting the original building fabric.

24/08/2024

Hero shots for the automotive industry are probably the supreme discipline in product visualization. We developed this motif for the Volvo C40 Recharge in a wintry mountain landscape with the best weather on the slopes.

17/08/2024

We used this design study of a hotel complex anchored in the rocks to work with a slightly different color palette than we are used to. The rusty brown rocks and blue sky, plus wicker furniture and muted green. Architecture and nature in contrast and yet as one.

05/08/2024

03/08/2024

30/07/2024

In idyllic Schondorf am Ammersee, our client is developing a duet of villas of timeless extravagance. On the outskirts of this cozy Bavarian community with its 8,000 inhabitants, two cubist buildings are being built in the Bauhaus style. The minimalist façade is a testament to taste and discreetly conceals the visionary equipment package that has been considered for the interior of these two villas. It is easy to forget that the real highlight of these houses is their location. Schondorf is located in the middle of the Fünf-Seen-Land region, directly on the beautiful Ammersee lake. Located just 45 kilometers west of Munich, the climatic health resort is an ideal starting point for commuters and recreational athletes alike.