TRENDBÜRO

24/06/2020

Today we launch our Value Index 2020 Corona Update. Since March, in collaboration with our partners at Bonsai GmbH, Measury Inc. and Kantar Germany, we have been recording and evaluating the current value discussions on German-speaking social channels. Compiling 3.3 million posts, our results show new priorities and a clear reinforcement of the shift from lifestyle to politics already observed in the 2020 Value Index. What does corona-induced value change mean for companies during and after the crisis? Discover in our full publication available below.
https://bit.ly/wi2020coronaupdate

22/04/2020

Utilizing large-scale data from Sina Weibo and in-depth research on WeChat, our team and partners at Avantgarde have ranked the top ten values for Chinese consumers in the latest edition to the Chinese Consumer Value Index, the Corona Update 2020.

Discover the full publication here: bit.ly/ccvi2020update

08/04/2020

As Chancellor Angela Merkel put it, supermarket employees are among the heroes who currently “keep the shop running.”

The food industry in Germany has emerged as a key sector during the corona crisis, which is why we are hosting our webinar “Future of Grocery Industry: Vitalizing Retail” on April 15th. In this joint webinar with our partners at Bonsai GmbH, we will provide an outlook on how to bring together manufacturers, retailers and consumers to develop sustainable strategies and, using our insights and retail data from test markets, we will make tangible what is important today and crucial for the future.

Save the date 👇
15.04.2020 | 11:00 – 12:00

Register with us 👇
https://bit.ly/2UVGEQx

(This webinar will be available in German)

20/03/2020

"Seizing new opportunities – together“ is not only the need of the hour, it’s also how our colleagues at Sparkassen Innovation Hub summarise the development of the financial services industry. A nice read (for all German speakers) about consumer-driven change in an ancient field of business that is discovering the beauty of cooperation.
https://bit.ly/33vL3w7

18/03/2020

Generation Alpha, born after 2009, takes digital native to a whole new level. It is estimated that 33% of Gen Alphas from ages 8-9 already own a smartphone, increasing to 75% for ages 10-11.

Tech-savvy and optimistic, Generation Alpha is predicted to outsmart their Millennial parents by age eight and will know more about the technologies this year than their parents do.

09/03/2020

It's time to dive into the Werte-Index! Our team, in collaboration with Kantar TNS and Bonsai, hosted an intimate workshop in Munich last week to discuss the latest findings with business leaders across diverse industries: media, automobile, insurance and consumer electronics.

04/03/2020

The biggest change in this year's ? Nature has fallen from first to seventh place following a clear trend reversal in the way netizens communicate.

Social media is increasingly providing space for typically private conversations to be made public, and never before has nature been so frequently associated with political demands in discussions as it is today.

The importance of nature, however, has not been diminished. Instead, values are becoming more interwoven together, for example, nature is now an important aspect in topics related to security and health.

Discover the in-depth findings in the full Werte-Index 2020 report, published with our partners at TNS Infratest and Bonsai, here:
https://buff.ly/32ZqBDH

21/02/2020

Impressions from our successful launch in Hamburg. Editors Peter Wippermann and Jens Krueger presented the results of the social media analysis along with our partners Kantar and Bonsai.

Bringing together quantitative and qualitative data, trend research and expert interviews, the 2020 Value Index, released this week by Trendbüro, Kantar and ...

20/02/2020

On the menu this morning? Trends of the 2020s and Krapfen with our friends at Avantgarde. Our team shared their outlook on the coming decade and the opportunities that lie ahead at the annual Trends & Toast breakfast.

18/02/2020

The Werte-Index 2020 launches today! Together with our partners at Kantar and Bonsai, we have analysed over 3 million social media posts to rank the top ten values which are gaining importance for German consumers. Discover the in-depth findings in our full publication.

https://blog.trendbuero.com/blog/60