Emanuele Maragno - FB Ads Strategist For International Ecommerce Scaling

Emanuele Maragno - FB Ads Strategist For International Ecommerce Scaling He has grown profitably over 50+ national and international clients.

With more than $30.000.000 in ad spend, Emanuele is an experienced, data-driven, and result-oriented Facebook & Instagram Marketing Specialist with 5+ years of international experience. FULL DESCRIPTION: With more than $30.000.000 in ad spend in the last 3 years alone, and over $100.000.000 generated, Emanuele is an experienced, data-driven, and result-oriented Facebook & Instagram Performance Mar

keting Specialist with 6+ years of international experience. With his advertising strategies, he has helped fast-growing and scaling profitably over 50+ national and international clients, from small local businesses to big corporations, e-commerce stores and mobile applications. More and more often, companies request his direct guidance for global expansion and profitable business scaling through paid advertising, mostly where social advertising is one of the primary drivers for new customer acquisition and ROI maximization. Now, in addition to knowing the Facebook ad platform inside and out and some of the most advanced fast-scaling strategies, he is responsible for the growth of many 7-8 figures spending worldwide companies, in highly competitive niches for B2B and B2C products, both on web and mobile, and through various business models. Discovered the Facebook ad platform in late 2013 (by a lucky mistake), he started "playing" around viewing it merely as a new passion, but that became quickly his full-time profession, specialisation, and exciting career. He has helped his clients:
- Generate leads and sales through social media platforms
- Boost apps’ acquisition growth and fast expansion
- Maximise the ROI and ROAS of their existing social campaigns
- Structure, expand and scale the business internationally
- Increase customers retention, engagement and lifetime value

Thanks to several experiences in SEO and web agencies, he possesses a deep understanding of customer journeys, conversion funnels and acquisition strategies, as well as strong skills in Google Analytics, A/B testing, KPIs reporting and CRO best practices. During the period where he managed a A-Level digital marketing team, he gained abilities to plan, execute and manage multi-channel digital campaigns in the European and US Market, gaining strong expertise on the entire digital ecosystem need to drive efficient and profitable business growth. Last but not least, he loves working with motivated teams and companies that continuously strive to achieve better results, scale their businesses fast outbeating the competition, while accomplishing their vision and mission!

What a crazy month for our Ecom Partners & Clients!Here are the full November & BFCM 2021 Stats and 7 Key Learnings:FULL...
14/12/2021

What a crazy month for our Ecom Partners & Clients!
Here are the full November & BFCM 2021 Stats and 7 Key Learnings:

FULL NOVEMBER
✔ Total Revenue Generated in one month: 10,749,753 €
✔ Ad Spend Needed: 2,402,734 € (90% Facebook Ads, 10% Google Ads)
✔ Overall ROAS: 4.5

BLACK WEEK
✔ Total Revenue Generated in one month: 5,966,506 €
✔ Ad Spend Needed: 1,359,506 € (90% Facebook Ads, 10% Google Ads)
✔ Overall ROAS: 4.4

It was intense, as every November/BFCM, no matter how well you prepare, there are always some unforecast things happening.

But this is the result of the exceptional teamwork from everyone in the team, strong planning starting already in August, great Ecom brands driven from hungry likeminded business owners, reliable partners & suppliers that worked around the clock to make these volumes happen... stocks, logistics, offers, and everything needed to win big! 🙏

No matter the many challenges coming from this year in the Ecom industry that we all know (IOS 14, no more lockdown, offline retails fully opened, etc.), we were able to adapt and double the results achieved in 2020 for the majority of our clients & partners.

Some KEY LEARNINGS we got along the way:

1. PLANNING & EX*****ON STRUCTURES are the n.1 success driver for this month, it's never early enough to have everything ready and pre-tested (Offers, Creatives, Angles, Messaging, Landers, Campaigns, etc).

2. FACEBOOK ADS remains one of the most scalable advertising channels in the world (it has changed a lot in the last 6-8 months, it requires many more "marketing fundamentals" to deliver results and stay efficient, but when done properly it's still the most powerful paid channel to scale businesses aggressively, in my opinion)

3. CREATIVES and HUMAN PSYCHOLOGY are the golden bullets that allow Facebook to perform: the channel itself is just an effective and super fast amplificator for the right trigger hook/message, with the right format, with a catchy emotional visual to stop the scroll, at the right time.

4. ADS AUTOMATION: they save thousand of € wasted, and can increase efficiency by 10X, an efficiency that a human being could never match.

5. DAILY BUDGET ALLOCATION: if left without control, Facebook allocates the budget not in the most efficient distribution during the day... wasting it on many occasions. The higher the daily/hourly budgets, the higher (& costly) these inefficiencies could be.

6. MULTI-CHANNEL MARKETING (Push & Pull): more than ever is the way to go, not only to differentiate the acquisition channels, but to bring down and "manipulate" the Facebook CPMs at will during aggressive scaling.

7. FACEBOOK FUNNEL: it's "dead"! Out of 2 MIL, We've invested 90%+ of the budget scaling on COLD audiences without exclusions, after IOS 14 the performance and scaling leverage of Retargeting is just ridiculous...

🥶🤪 Ups... was checking a bit backward and... well, my friend Mark Z. was getting quite some money from my Facebook Ads i...
23/02/2021

🥶🤪 Ups... was checking a bit backward and... well, my friend Mark Z. was getting quite some money from my Facebook Ads in the last 2 years!

I cannot imagine what numbers this table will show in 12-24 months 💣💥

Something crazy is boiling on the pot 😎😎😎!So much fun to pass from "just good students" to "sharing high-level knowledge...
22/12/2020

Something crazy is boiling on the pot 😎😎😎!
So much fun to pass from "just good students" to "sharing high-level knowledge", together with one of the most advanced FB Experts in the world! 🚀🚀🚀

Depesh Mandalia - Daniel Bidmon

A quick chat on some advanced scaling techniques with THE REAL MASTER of FB ADS!Was so fun chatting with you Depesh Mand...
02/12/2020

A quick chat on some advanced scaling techniques with THE REAL MASTER of FB ADS!

Was so fun chatting with you Depesh Mandalia... crazy stuff!

Looking forward to the next one!

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Munich
81377

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