14/12/2021
What a crazy month for our Ecom Partners & Clients!
Here are the full November & BFCM 2021 Stats and 7 Key Learnings:
FULL NOVEMBER
✔ Total Revenue Generated in one month: 10,749,753 €
✔ Ad Spend Needed: 2,402,734 € (90% Facebook Ads, 10% Google Ads)
✔ Overall ROAS: 4.5
BLACK WEEK
✔ Total Revenue Generated in one month: 5,966,506 €
✔ Ad Spend Needed: 1,359,506 € (90% Facebook Ads, 10% Google Ads)
✔ Overall ROAS: 4.4
It was intense, as every November/BFCM, no matter how well you prepare, there are always some unforecast things happening.
But this is the result of the exceptional teamwork from everyone in the team, strong planning starting already in August, great Ecom brands driven from hungry likeminded business owners, reliable partners & suppliers that worked around the clock to make these volumes happen... stocks, logistics, offers, and everything needed to win big! 🙏
No matter the many challenges coming from this year in the Ecom industry that we all know (IOS 14, no more lockdown, offline retails fully opened, etc.), we were able to adapt and double the results achieved in 2020 for the majority of our clients & partners.
Some KEY LEARNINGS we got along the way:
1. PLANNING & EX*****ON STRUCTURES are the n.1 success driver for this month, it's never early enough to have everything ready and pre-tested (Offers, Creatives, Angles, Messaging, Landers, Campaigns, etc).
2. FACEBOOK ADS remains one of the most scalable advertising channels in the world (it has changed a lot in the last 6-8 months, it requires many more "marketing fundamentals" to deliver results and stay efficient, but when done properly it's still the most powerful paid channel to scale businesses aggressively, in my opinion)
3. CREATIVES and HUMAN PSYCHOLOGY are the golden bullets that allow Facebook to perform: the channel itself is just an effective and super fast amplificator for the right trigger hook/message, with the right format, with a catchy emotional visual to stop the scroll, at the right time.
4. ADS AUTOMATION: they save thousand of € wasted, and can increase efficiency by 10X, an efficiency that a human being could never match.
5. DAILY BUDGET ALLOCATION: if left without control, Facebook allocates the budget not in the most efficient distribution during the day... wasting it on many occasions. The higher the daily/hourly budgets, the higher (& costly) these inefficiencies could be.
6. MULTI-CHANNEL MARKETING (Push & Pull): more than ever is the way to go, not only to differentiate the acquisition channels, but to bring down and "manipulate" the Facebook CPMs at will during aggressive scaling.
7. FACEBOOK FUNNEL: it's "dead"! Out of 2 MIL, We've invested 90%+ of the budget scaling on COLD audiences without exclusions, after IOS 14 the performance and scaling leverage of Retargeting is just ridiculous...