Schmid/Widmaier

Schmid/Widmaier Schmid/Widmaier is a Design Studio

New publication for Franz Marc Museum Designed for the exhibition Fantasie & Form, this catalogue celebrates Adolf Erbsl...
31/07/2026

New publication for Franz Marc Museum

Designed for the exhibition Fantasie & Form, this catalogue celebrates Adolf Erbslöh, an influential yet often overlooked figure of German Modernism. His work combines expressive colour with a clear formal structure, giving outward form to the imagination.

To echo these qualities, we chose a Swiss binding and a subtle spot UV finish, the typographic concept balances expression with clarity while allowing the artwork to remain the focus.

Following the exhibition’s success, it has been extended through the end of September. Be sure to plan a visit before the end of summer, the catalogue is available in the museum shop.

Thanks to Jessica Keilholz-Busch and the entire team for the wonderful collaboration.



Design: Schmid/Widmaier
Fonts: Bureau Brut Family Type

17/07/2026

Time flies, projects come (and go)—so it was time for a new showreel. It features the new projects that have kept us busy over the past few months, along with some all-time favorites. We’re so grateful to the clients with whom we’ve had the privilege of creating amazing things. Our aim is to keep concepts pure, unique, and authentic. Because we believe that’s exactly what helps our partners and clients move forward.



Sound

Typography transforming space We developed the visual identity and communication materials for Between & Beyond, an exhi...
10/07/2026

Typography transforming space

We developed the visual identity and communication materials for Between & Beyond, an exhibition at the Pinakothek der Moderne. The design system reflects the exhibition’s exploration of space, perception, and the dialogue between artwork and viewer.

The exhibition is on view from 3 July 2026 to 29 August 2027. Definitely worth a visit!

Many thanks to the Pinakothek der Moderne team for their trust and wonderful collaboration.

Pinakotheken

Say hello to our new look for Gärtnerplatztheater’s upcoming season! A bold visual identity to match a striking new prog...
29/06/2026

Say hello to our new look for Gärtnerplatztheater’s upcoming season! A bold visual identity to match a striking new programme – ready to hit the stage.

And there’s more: this edition marks the launch of the theatre’s first digital extension, taking the concept beyond print.

Gärtnerplatztheater

Art in Motion – the BMW Art Cars book  Since 1975, artists like Roy Lichtenstein or Andy Warhol have transformed BMW mod...
04/03/2026

Art in Motion – the BMW Art Cars book

Since 1975, artists like Roy Lichtenstein or Andy Warhol have transformed BMW models into „rolling sculptures“, presented in museums and also on race tracks.

Thanks to for the great collaboration! We led Art Direction and book design for the BMW Group publication with bold layouts, expansive imagery and a hot-foil embossed slipcase.

The extended 2025 edition now includes Art Cars by Cao Fei, John Baldessari and Julie Mehretu.

We had the pleasure of designing the new portfolios for photographers Enno Kapitza and Ulrike Frömel – carefully crafted...
20/02/2026

We had the pleasure of designing the new portfolios for photographers Enno Kapitza and Ulrike Frömel – carefully crafted objects that translate their visual language into a tactile experience.

Riso-printed inserts are placed throughout the books, adding typographic details that create rhythm and contrast – all while letting the great photography take center stage.

A big thanks to and for the wonderful collaboration and for trusting us to bring these portfolios to life. Your work is truly inspiring!

Twelve months, twelve new beginnings, twelve Big BangsEvery revolution seems to start from nothing, but it’s always driv...
23/12/2025

Twelve months, twelve new beginnings, twelve Big Bangs

Every revolution seems to start from nothing, but it’s always driven by bold ideas. Our „Big Bang“ SW Calendar 2026 celebrates iconic beginnings that changed the world, each month presented in a new format and design.

We wish you a Merry Christmas and a great beginning to 2026!

#2026

The new exhibition “Wild Colours, Free Spirit” at the Franz Marc Museum is now open!We designed the posters, flyers, ban...
03/12/2025

The new exhibition “Wild Colours, Free Spirit” at the Franz Marc Museum is now open!

We designed the posters, flyers, banners and the wall texts throughout the exhibition, featuring a motive from one of the most iconic works of the Brücke artist group: “Two Dancers” by Ernst Ludwig Kirchner.

Working with was great once again and the exhibition is absolutely worth a visit!

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Corneliusstraße 27
Munich
80469

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