opti

opti opti – The international trade show for optics & design 🗒 opti 2027 // 29 - 31 JAN 2027
📍 MUNICH.

(3)

Date: Friday – Sunday, 16 – 18 JANUARY 2026

Venue: Fairground Munich (Messegelände München)

Every year at opti, experts and creatives in the optics industry display their newest products. As an international trade show for optics and design, opti represents the whole visual-optical spectrum, from frames to lenses, contact lenses, low vision, shop fittings, IT, marketing and sales, instruments/tools/spectacle elements, accessories as well as technical equipment and professional education.

02/09/2026

Ten years bold. Still causing a stir. 😎

Huge congratulations to our friends at BOLD on their 10th anniversary and on being fully booked once again!

Not many events manage to stay fresh, relevant and in demand for a whole decade. Here's to ten years of great ideas, great people and doing things differently.

See you in ’s-Hertogenbosch! 🥂

Start-ups: Your strong idea deserves the right market.💪💪That is why opti 2027 offers two dedicated platforms for start-u...
26/08/2026

Start-ups: Your strong idea deserves the right market.💪💪
That is why opti 2027 offers two dedicated platforms for start-ups and emerging brands:

🚀 opti VISIONARY
connects start-ups in software, AI, smart eyewear, digital services and optical technology with industry decision-makers – for direct market access, valuable contacts and first-hand feedback.

👓 opti NEW SELECTION
puts emerging independent eyewear brands in the spotlight – with visibility among buyers and opportunities to build new retail partnerships.

Find out which platform fits your business and take the next step at opti 2027.
👉 More information via these links:
D: https://www.opti.de/de/fuer-aussteller/messevorbereitung-und-planung/komplettstaende
E: https://www.opti.de/en/for-exhibitors/preparation-planning/complete-stands

21/08/2026

Why is opti valuable for exhibitors?

For this exhibitor, the answer is clear: the contacts.

In his video statement, he talks about the people he meets at opti — new customers, business partners and relevant industry contacts. Conversations that would be hard to create elsewhere come together in one compact, focused trade show environment.

That is what makes opti a strong platform for exhibitors: visibility, exchange and access to a market that is ready to connect.

See. Hear. Next.

opti 2027
29.–31. January
Munich

20/08/2026

Why visit opti 2027?

Ilga Künzel, owner of Luitpold Optik in Rosenheim and opti's "See." face for opti 2027, shows what happens when eyewear becomes a statement. 👓

Discover independent labels, extraordinary collections and design with attitude. At opti, eyewear is more than a product. It's personality, individuality and business opportunity in one.
From fresh inspiration to established trends, see what moves the industry and why great collections start with a clear point of view.
Watch the video. Get inspired. See what's next.
See. Design with attitude.

See. Hear. Next.
29–31 January 2027 | Munich



Video AI supported

18/08/2026

Why exhibit at opti?

Because opti brings the market together — not only in frames, but across the full spectrum of optics, hearing acoustics, technology and services.

In this video statement, one exhibitor shares why opti is the right platform for his business: a place to be seen, to meet the right people and to contribute to the next chapter of the industry.

See. Hear. Next.

opti 2027
29–31 January
Munich

14/08/2026

Why visit opti 2027?

Meet Anastasia Klaus – optician at Hör + Seh Studio in Butzbach and opti’s “Next.” face for the opti 2027 campaign. IN her video, she explains why the future of optics isn’t waiting. 🚀👓

Beyond her statement, use opti, to discover smart eyewear and start-ups, new talent and emerging technologies: opti NEXT brings together the ideas and innovations shaping the future of the industry.

With opti SMART EYEWEAR, visitors can explore connected eyewear, digital innovations and new business opportunities that are already influencing the optical market.
Watch the video. Discover what’s next. Be part of it.
Next. Not someday. Now.

See. Hear. Next.
29–31 January 2027 | Munich



Video AI supported

13/08/2026

Two sectors. One customer. One place to shape what’s next. 👁️👂

Customer experience, digitalisation and new models of care are bringing optics and audiology closer together. Michael Männing – optician, hearing-care professional and face of the opti 2027 campaign – explains why companies looking to showcase their audiology expertise, make new contacts and drive integrated care should exhibit at opti SPHEARE in 2027.

Watch the video. Book your stand. Be part of what’s next.
See. Hear. Next.
29–31 January 2027 | Munich

Jetzt opti SPHEARE Aussteller werden:
SPHEARE:https://www.opti.de/de/messe/highlights/opti-spheare
Become opti SPHEARE exhibitor now:
https://www.opti.de/en/trade-show/highlights/opti-spheare


Video AI supported.

11/08/2026

Vision and hearing are more closely connected than many people realise. 👁️👂

Customers are not simply looking for a pair of glasses or a hearing aid. They are looking for guidance, quality of life and the ability to participate in everyday life.

Michael Männing – optician, hearing-care professional and face of the opti 2027 campaign – explains why companies that want to showcase their audiology expertise, make new contacts and provide fresh impetus for integrated care should exhibit at opti SPHEARE in 2027.

Watch the video. Book your stand. Be part of what’s next.
See. Hear. Next.
29–31 January 2027 | Munich

Jetzt opti SPHEARE Aussteller werden:
SPHEARE:https://www.opti.de/de/messe/highlights/opti-spheare
Become opti SPHEARE exhibitor now:
https://www.opti.de/en/trade-show/highlights/opti-spheare


Video AI supported.

06/08/2026

Why exhibit at opti SPHEARE?
Michael Männing – optician, hearing-care professional and face of the opti 2027 campaign – introduces to you the practical reasons. 👁️👂

Reach the right trade audience in Hall C3, while the ready-to-use Complete Package keeps your planning to a minimum.

Watch the video. Book your stand. Focus on business.

Stand booking details via these links:
D https://www.opti.de/de/messe/highlights/opti-spheare
E https://www.opti.de/en/trade-show/highlights/opti-spheare

See. Hear. Next.
29–31 January 2027 | Munich
Stand booking details via the link in bio.

Put your hearing-care solutions in front of opticians, buyers and decision-makers at opti SPHEARE in Hall C3. 👁️👂Minimal...
05/08/2026

Put your hearing-care solutions in front of opticians, buyers and decision-makers at opti SPHEARE in Hall C3. 👁️👂

Minimal effort, maximum presence: the ready-to-use Complete Package includes stand construction, technical equipment, furniture, cleaning and digital visibility.

Book your stand and focus on business.

See. Hear. Next.
29–31 January 2027 | Munich

Stand booking details via these links:
D https://www.opti.de/de/messe/highlights/opti-spheare
E https://www.opti.de/en/trade-show/highlights/opti-spheare

Adresse

Messe Munich
Munich
81829

Webseite

Benachrichtigungen

Lassen Sie sich von uns eine E-Mail senden und seien Sie der erste der Neuigkeiten und Aktionen von opti erfährt. Ihre E-Mail-Adresse wird nicht für andere Zwecke verwendet und Sie können sich jederzeit abmelden.

Service Kontaktieren

Nachricht an opti senden:

Verknüpfungen

Teilen