Serviceplan Group

Serviceplan Group Serviceplan Group SE & Co. KG | Founded 1970 in Munich | House of Communication | 42 locations worldwide | One Agency Group | Building Best Brands

Serviceplan Group is the largest independent, partner-led agency group in Europe. Founded in 1970 as a classic advertising agency, Serviceplan quickly developed the concept of the "House of Communication" – the only fully integrated agency model that combines all modern communication disciplines from the areas of creative and content, media and data, and experience and commerce under one roof: bra

nd strategists, creatives, experience designers, media, marketing technology and CRM experts, data scientists, market researchers, PR consultants and sales professionals. With 42 of its own locations, Serviceplan Group is represented in a total of 23 countries worldwide and in all major economic areas. The precise interaction of the three agency brands Serviceplan, Mediaplus and Plan.Net makes the Serviceplan Group the leading agency group for innovative communication.

30/04/2026

Anybody seen the best CMO in Europe? 👀

This season, we’re kicking off a serious marketing investigation – and inviting you to be part of it.

We’re launching the “European CMO of the Year”: a new initiative recognizing the leaders shaping brand growth across Europe’s complexity.

Backed by partners including Universität St. Gallen, Samsung Ads, The Trade Desk, LinkedIn, LBBonline - Little Black Book, FEDMA, MarketingDirecto.com, Euronews Deutsch and HORIZONT, we’ll spotlight the marketers setting the benchmark for cross-market leadership.

More to come!

11/03/2026

What we create together lasts! ✨

Our new showreel captures a year of shared ambition and collective creativity across our Houses of Communication.

Ideas that stay. Stories that connect. Work that travels far beyond advertising – seen through many facets, shaped by many perspectives.

Because what we build together today shapes what comes next.

Now press play and explore some of our favorite global work from the past year! 🎬



🎶: not a machine

31/12/2025

Our 2025 wrapped 🎬✨

A year full of big stages, bold ideas, loud laughs and those “ok wow, we really did that” moments. From standout projects to shared wins (and a few lessons learned along the way) this one had range.

Huge love to our people, partners, clients and everyone who cheered, challenged and celebrated with us along the way. None of this happens solo 🫶

2025, you were intense, inspiring and iconic. On to the next chapter ✨

From Munich to many other corners of the world – this is how we wrapped up 2025 together 🎄🌍✨ From basketball courts turn...
24/12/2025

From Munich to many other corners of the world – this is how we wrapped up 2025 together 🎄🌍✨

From basketball courts turned dancefloors to gift exchanges, gingerbread houses, pinball machines and long conversations that lasted long into the night 🏀🪩

Across our Houses of Communication, we closed out the year in many different ways – but everywhere with the same ingredients: laughter, connection and the joy of slowing down together.

Thank you to our colleagues, clients and partners for the trust, teamwork and shared momentum throughout the year.

Here’s to closing 2025 together – and starting the next year the same way. Happy Holidays to all of you! ❤️💫

20/10/2025

What a day to be unlimited. 🎬✨

More than 50 speakers for 23 Masterclasses, 3 Morning Stage talks and 1 Inspiration Highlight feat. Shirin David — that was , under this year’s motto: .

From inspiring talks to creative collaborations, the day proved how innovation emerges when ideas, technology and people come together.

A big thank-you to all speakers – including Ian Beacraft, Dr. Léa Steinacker and Prof. Dr. Carlo Masala – as well as to our partners Ad Alliance, REPUBLIC Marketing & Media Solutions, The Trade Desk, Adobe and Samsung Ads for making this day truly special 💫

We're looking forward to seeing you next year – on 14 October!

Watch the recap and relive the day with us! 🎥

Morning Stage at Innovation Day 2025 🤩🎤On 14 October 2025, it’s all about   – and our Morning Stage will set the tone fo...
08/10/2025

Morning Stage at Innovation Day 2025 🤩🎤

On 14 October 2025, it’s all about – and our Morning Stage will set the tone for an inspiring day in Munich!

💡 Dr Léa Steinacker, tech mastermind and co-founder of ada, in the talk – on how digital transformation is reshaping work, the economy, and society.

✨ Ian Beacraft – ‘Gonzo Futurist’ & global strategy consultant – on the interplay of technology, creativity, and responsibility.

🌍 Prof. Carlo Masala, security expert and professor of international politics, in a panel with Carsten Knop, publisher of the FAZ.NET - Frankfurter Allgemeine Zeitung – on geopolitics, global security, and strategic opportunities.

📍 14 October 2025 | Munich

03/09/2025

Save the Date: Innovation Day 2025 is around the corner! 🤩💥

🗓️ 14 October 2025
📍 Munich

This year marks the 21st edition of our Innovation Day – and under the motto , everything revolves around one core question:

How can collaborative thinking and action spark growth, future-ready brand strategies, and targeted transformation? 💡

We believe the future lies in the perfect blend of human expertise and innovative technology. That’s why we’re bringing together leading decision-makers from business, media, and politics for a day packed with inspiration, exchange, and collaboration.

Get ready for insightful talks on our Morning Stage, deep-dive masterclasses, and countless opportunities to connect and network!

Also, s/o to our partners: REPUBLIC, Ad Alliance, The Trade Desk, Adobe and Samsung Ads!

📎 Register via https://www.innovationday.com/en/participation/interest-day.html

Adresse

Friedenstraße 24
Munich
81671

Öffnungszeiten

Montag 09:00 - 18:00
Dienstag 09:00 - 18:00
Mittwoch 09:00 - 18:00
Donnerstag 09:00 - 18:00
Freitag 09:00 - 18:00

Telefon

+49 89 2050 20

Benachrichtigungen

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