03/07/2021
ππππ’π₯π: 3.1k Eur in ad spend
3.06 ROAS
9.6k Eur in revenue
πππ§ππ₯: 3.5k Eur in ad spend
5.46 ROAS
19.2k Eur in revenue
Backstory: They were already doing 20k Eur organically and only 9k Eur with ads prior to working with us. The website conversion rate was around 3.7% and the brand owner and the team at AceXmedia, both knew they had untapped potential and we could easily get them results. And just after a month of us working together we added an extra 10k to their bottom line.
so..
ππππ© πππ π¬π ππ€ ππππππ§ππ£π© π©πππ© πππππ ππ£ πππ©π§π 10π ππͺπ§ π©π€ π©ππππ§ ππ€π©π©π€π’ π‘ππ£π π¬ππ©π ππ‘π’π€π¨π© π©ππ π¨ππ’π ππ π¨π₯ππ£π?
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ππ: While having a look in the ad account we realized they only ever ran 5 offers (lifetime). While all the offers were great and produced amazing results. We wanted to tap into the huge potential they had. We changed the offer and made it a total no-brainer. In the first week itself, we saw a 150% increase in results compared to their previous results and we knew we were onto something.
πππ¦π¦ ππ¦ π π’π₯π: If you take a closer look at the results belowπ
we had fewer purchases compared to their previous month. Yet we were able to add an extra 10k Eur the reason being we increased their AOV by 200% that allowed us to test more aggressively while not being worried about the cost per purchase increasing. The new offer aided this. Couple this with post-purchase upsell and AOV shoots up like BTC in early 2021
ππ’π’π ππ’π£π¬ ππ‘π ππ₯πππ§ππ©ππ¦: I might sound like a broken record for saying this but after ios14 it all comes down to your ad copy and creatives. No secret abo or cbo hyper scaling lla Megaultron avengers strategy is going to save you if the fundamentals are broken. Focus on striking a nerve within the customer and test multiple creatives.
π₯ππ§ππ₯πππ§ππ‘π π’π‘ π¦π§ππ₯π’πππ¦: The offer we were already running was doing well + they were getting a good number of organic visitors. So we decided to take it up a notch for retargeting.
Launched another offer complementary to the main offer and voila!
ππππ‘π π’π‘ π§ππ ππππ: Things got insanely better when we launched the post purchase upsell adset. It was tailored towards the top hardcore fans of the brand and the ads were positioned to strike a nerve. Since the customer support was on point and the product was also a game-changer, we launched a high ticket offer + an ebook + extended warranty+ custom products + other things.. Made a separate landing page for the offer, and only sent out people who purchased the product in the last 180 days+ the email list they had. the avg for that offer was over 700 EUR with the ability for them to add other things for more heavy discounts
(the store has a s**t ton of complementary products) so it all went hand in hand. The next thing we know is that the adset was set around 80x roas.
(This won't work with every brand out there. worth a try)
π¨π¦π π¦π’ππ§πͺππ₯ππ¦ π§π’ π§π₯πππ: Post IOS14 the tracking isn't on point everyone and their dogs know about thisπ. Goes without saying use softwares such as Hyros, segmetrics, redtrack.io, wicked reports etc etc and also UTMS.
Ps- Next month will be going from 5k Eur/mo in ad spend to 20k Eur/mo
Drop any questions in the comments below π Happy to help
Cheers!
