360m - forum for future marketing

360m - forum for future marketing Forum For Future Marketing Marketing is coming to it's next level. Have a
look to the current topic and post your input.

A lot of things has changed in
marketing like online-marketing, customer relationsship marketing, social
media communication or marketing with games and videos. Experts in theory
and practice are questing for new concepts and tools to manage the new
marketing world of tomorrow now. Since 2008 the master classes of the course electronic media master at
Stuttgart Media University are researching and

developing concepts which are
published now on facebook and on the blog forumforfuturemarketing . We are happy to discuss this
issue globally with students from India Mudra Institute of Communications
Ahmedadbad (www.mica.ac.in/mode/home) and all over the world. Topic 2010 www.mediasimulator.de
Topic 2011 Marketing 3.0 – New Issues in Marketing: From Integrated
Marketing Communication to the Marketing of Sustainable Leaders
Topic 2012 Social Media Matrix: Will the invisible hand becom visible?

22/03/2019

Engel sind besondere Wesen: Sie haben eine Botschaft für denjenigen, den sie treffen und unterstützen ihn dabei, diese umzusetzen bzw. zu realisieren. Oliver...

08/04/2013

Please notice the team meeting today 8.4.2013
Prof.Dr.W.Mödinger


Agentur Gruppe 3- 5 (7) Teamleiter/in e-Mail 8.4
Modelentwicklugn Stephanie Winkler, Anna Bergmann, (evtl Charlotte Petrik) 9.15 – 9.30

Lina Hiller, Elisabeth Geitner, Vanessa Marx, Anna-Lena Jacques, Svenja Lauff, Judith Scharnagl 9.30 – 9.45

Scholz & Volkmer Victoria Kaeser, Jasmin Hauber, Nicolas Krischker, Anne Junker 9.45 - 10.00

fischerAppelt Inga Konen, Nina Peters, Anastasia Lunev, Dajana Lude, Melena Ortwerth 10.00 – 10.15

Scholz and friends Leonard Methfessel, Kathrin Sommerfeld, Stella-Maria Stäb, Markus Bender, Maximilian Bade 10.15 – 10.30

Jung van Matt Marie Neuhaus, Anna-Lena Grünwald, Oliver Saas, Caro Schlüter, Sarah Wulf 10.30 – 10.45

Mediacom oder kom (?) Maya Eberts, Sina Wägerle, Laura Glockseisen, Katharina Richter, Sonja Helfrich, Frank Weiskopf, Katja Gräbel 10.45 – 11.00

Noch offen Olena Atamaniuk, Lucia Pilkova, Saskia Heinzel 11.00 – 11.15

Burda Direct Interactive (?) David Bodrogi, Markus Liebich, Nicolas Nitsche, Marisa Dieminger, Christopher Bücklein, Wiebke Volk 11.15 – 11.30

Noch offen Agnieszka Potyra, Anna Zawadzka 11.30 – 11.45

Noch offen Alexandra Peschke, Julia Schwarz, Elisabeth Härtl, Katharina Frieg, Elsa Rüf, Eva Sandner, Lisa Messer
11.45 – 12.00

12/09/2012

Students of the seminar “Integrated Marketing Communication” researched eight marketing approaches:

- Promotion (Market Communication)
- Crossmedia Marketing
- Corporate Communication and Stakeholder Dialogue
- Customer Relationship Marketing
- Social Media
- Crowdsourcing
- Social Local Mobile Communication
- Mobile Marketing

Based on these results, the students developed a matrix which makes the invisible hand visible.

The e-Book shows the results of this research. It is a first new step with a new approach in method and must be further researched to find a valid method, how professional communication is used in future within marketing.

http://www.360m.de/2012/masterclass-at-stuttgart-media-university-finished-the-e-book-with-the-topic-will-the-invisible-hand-become-visible/

The e-Book shows the results of this research. It is a first new step with a new approach in method and must be further researched to find a valid method, how professional communication is used in future within marketing.

According to the recent release of the new Batman movie, have a look at the creative and successful Cross Media campaign...
26/07/2012

According to the recent release of the new Batman movie, have a look at the creative and successful Cross Media campaign of The Dark Night and how it became viral ...
http://www.youtube.com/watch?v=VpuC7HhCPWA

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million p...

The  overview graphic below introduces all parts of Cross Media and their cross-connections. Do you think something is m...
26/07/2012

The overview graphic below introduces all parts of Cross Media and their cross-connections. Do you think something is missing?

23/07/2012

It's all about Cross Media this week! To get some first impressions have a look at the following abstract on 360m- forum for future marketing blog.
http://www.360m.de/2012/abstract-integrierte-marktkommunikation-cross-media-marketing/

In an era of technology we live in, the average person may see or hear thousands of advertising messages per day. It is a challenge for companies to break through this information wall and get the attention of a customer. What type of media can be used to create successful campaigns? The answer to t...

11/07/2012

100 Likes - Thank You!

11/07/2012

For a quick overview about the topic SoLoMo check out this abstract, created by students of Prof. Mödingers mastercourse Integrated Marketing http://www.360m.de/2012/abstract-solomo-it-matters-where-you-are/

Authors: Teresa Böhm, Carolin Hirsch, Kim Laranjeira, Kristina Lobe, Beate Riechers, Steffen Müller, Hendrik Niedenthal

Welcome every one to the SoLoMo-Week on 360m - Forum for future marketing. First of all we have one of the most famous S...
10/07/2012

Welcome every one to the SoLoMo-Week on 360m - Forum for future marketing. First of all we have one of the most famous SoLoMo campaigns through the last years: Decode Jay-Z with bing http://bing.decodejay-z.com/?fbid=1bRqSmIc3Lb&wom=true

Be part of Jay-Z's epic book launch as he places every page of his book 'Decoded' in significant locations. Use Bing Maps to find the pages and decode his life and lyrics.

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