360m - forum for future marketing

22/03/2019

Engel sind besondere Wesen: Sie haben eine Botschaft für denjenigen, den sie treffen und unterstützen ihn dabei, diese umzusetzen bzw. zu realisieren. Oliver...

22/07/2013

http://www.entrepreneur.com/article/227507?hootPostID=4b4f74e8e2c46995ae6507c4bb9ed942

The CEO of Virgin shares how to cut the crap and make a mission statement that actually means something.

08/04/2013

Please notice the team meeting today 8.4.2013
Prof.Dr.W.Mödinger


Agentur Gruppe 3- 5 (7) Teamleiter/in e-Mail 8.4
Modelentwicklugn Stephanie Winkler, Anna Bergmann, (evtl Charlotte Petrik) 9.15 – 9.30

Lina Hiller, Elisabeth Geitner, Vanessa Marx, Anna-Lena Jacques, Svenja Lauff, Judith Scharnagl 9.30 – 9.45

Scholz & Volkmer Victoria Kaeser, Jasmin Hauber, Nicolas Krischker, Anne Junker 9.45 - 10.00

fischerAppelt Inga Konen, Nina Peters, Anastasia Lunev, Dajana Lude, Melena Ortwerth 10.00 – 10.15

Scholz and friends Leonard Methfessel, Kathrin Sommerfeld, Stella-Maria Stäb, Markus Bender, Maximilian Bade 10.15 – 10.30

Jung van Matt Marie Neuhaus, Anna-Lena Grünwald, Oliver Saas, Caro Schlüter, Sarah Wulf 10.30 – 10.45

Mediacom oder kom (?) Maya Eberts, Sina Wägerle, Laura Glockseisen, Katharina Richter, Sonja Helfrich, Frank Weiskopf, Katja Gräbel 10.45 – 11.00

Noch offen Olena Atamaniuk, Lucia Pilkova, Saskia Heinzel 11.00 – 11.15

Burda Direct Interactive (?) David Bodrogi, Markus Liebich, Nicolas Nitsche, Marisa Dieminger, Christopher Bücklein, Wiebke Volk 11.15 – 11.30

Noch offen Agnieszka Potyra, Anna Zawadzka 11.30 – 11.45

Noch offen Alexandra Peschke, Julia Schwarz, Elisabeth Härtl, Katharina Frieg, Elsa Rüf, Eva Sandner, Lisa Messer
11.45 – 12.00

12/09/2012

Students of the seminar “Integrated Marketing Communication” researched eight marketing approaches:

- Promotion (Market Communication)
- Crossmedia Marketing
- Corporate Communication and Stakeholder Dialogue
- Customer Relationship Marketing
- Social Media
- Crowdsourcing
- Social Local Mobile Communication
- Mobile Marketing

Based on these results, the students developed a matrix which makes the invisible hand visible.

The e-Book shows the results of this research. It is a first new step with a new approach in method and must be further researched to find a valid method, how professional communication is used in future within marketing.

http://www.360m.de/2012/masterclass-at-stuttgart-media-university-finished-the-e-book-with-the-topic-will-the-invisible-hand-become-visible/

The e-Book shows the results of this research. It is a first new step with a new approach in method and must be further researched to find a valid method, how professional communication is used in future within marketing.

26/07/2012

According to the recent release of the new Batman movie, have a look at the creative and successful Cross Media campaign of The Dark Night and how it became viral ...
http://www.youtube.com/watch?v=VpuC7HhCPWA

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million p...

26/07/2012

The overview graphic below introduces all parts of Cross Media and their cross-connections. Do you think something is missing?

23/07/2012

It's all about Cross Media this week! To get some first impressions have a look at the following abstract on 360m- forum for future marketing blog.
http://www.360m.de/2012/abstract-integrierte-marktkommunikation-cross-media-marketing/

In an era of technology we live in, the average person may see or hear thousands of advertising messages per day. It is a challenge for companies to break through this information wall and get the attention of a customer. What type of media can be used to create successful campaigns? The answer to t...

17/07/2012

Here is a great inphographic about the SoLoMo-topic from RedPrairie http://www.leadformance.com/wp-content/uploads/2012/03/TheRiseoftheSoMoLoShopper_4f0f44abdd742_w587.png Have a look!

15/07/2012

SoLoMo and what it means for marketers http://www.slideshare.net/wearesocialsg/the-importance-of-solomo

What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share

11/07/2012

100 Likes - Thank You!

11/07/2012

For a quick overview about the topic SoLoMo check out this abstract, created by students of Prof. Mödingers mastercourse Integrated Marketing http://www.360m.de/2012/abstract-solomo-it-matters-where-you-are/

Authors: Teresa Böhm, Carolin Hirsch, Kim Laranjeira, Kristina Lobe, Beate Riechers, Steffen Müller, Hendrik Niedenthal

10/07/2012

Welcome every one to the SoLoMo-Week on 360m - Forum for future marketing. First of all we have one of the most famous SoLoMo campaigns through the last years: Decode Jay-Z with bing http://bing.decodejay-z.com/?fbid=1bRqSmIc3Lb&wom=true

Be part of Jay-Z's epic book launch as he places every page of his book 'Decoded' in significant locations. Use Bing Maps to find the pages and decode his life and lyrics.