09/11/2023
From the nucleus of a tiny melody to a 360° symphony across all touchpoints.
We are happy and fulfilled that our long-standing partnership with Deutsche Telekom has now been honored with the "Red Dot Best of the Best Award" in the Brands & Communications Design 2023 category. In particular, the outstanding achievements in the development and implementation of the Telekom Sound Identity were recognized.
This is further confirmation that Deutsche Telekom has become one of the strongest sound brands ever. Together with the team around Christian Hammerschmidt, Alexander Engelhardt and Ulrich Klenke, we have developed a powerful holistic sound identity across all touchpoints from a tiny but world-famous melody. Music and sound make Telekom even more human, emotional and uniquely recognizable in every situation.
What are the reasons for this incredible success:
1. the Telekom has recognized that sound can be a success-critical differentiator in a visually overloaded media world.
2. Christian, Alexander and Uli constantly challenge us to make the sound of Telekom better and better, more innovative and even more successful every time.
3. we trust each other and now have a strong relationship that goes far beyond business.
Telekom has gone from being a "old school state-owned company" to the most valuable brand in Europe and the determined strategic use of sound certainly plays a role in this!
Thanks to everyone who has contributed to this great success: Christian Hammerschmidt, Alexander Engelhardt, Uli Klenke, Beate Gilles and the whole team at Telekom, our great and long-standing partners at s12, John Vogelmann, Leo Frick, Vincent Wikström, Ari Garcia, Simeon Böhm, Bastian Schweibert and Steffi Hoppe on behalf of the whole team at Klangerfinder!
