concept.gondel

23/02/2026

from the glacier to the olympics.

The Iconic LAAX 1978 gondolas on their way to the House of Switzerland Italia during the Olympic & Paralympic Winter Games - Milano Cortina 2026.

Discover the unique craftsmanship and design of the gondolas and their journey to Cortina d’Ampezzo!

A few months ago, the Swiss gondolas were still taking skiers up to the glacier at almost 3000m. They were in operation for 47 years and were Switzerland’s first 6-seater gondola lift when it first opened in 1978.

Our culinary.gondeln will be placed in the House of Switzerland Italia in Cortina, where they will bring charm, nostalgia of the Swiss Alps, and the alpine spirit for international guests to life. They bring the authentic Swiss lifestyle directly to Italy!

The House of Switzerland Italia is Swiss´s national platform at the Olympics and Paralympics. A dynamic space where sport, culture, innovation, and international dialogue meet, the House of Switzerland is designed to foster connections, showcase ideas, and celebrate the Olympic and alpine Spirit.

With a view of the snow-covered Dolomites, guests can enjoy original Swiss raclette, and other Swiss specialties in the heated vintage dine-in gondolas.

10/12/2025

widder wonder garden

The Widder Wonder Garden is back, bringing a cozy winter escape right into the heart of Zurich‘s old town.

Every year, we’re grateful to bring this tradition to life - eight of our charming gondolas that turn the courtyard of the 5* Widder boutique hotel into a warm and inviting winter hideaway.

Step inside, enjoy delicious fondue and soak in the gentle sparkle of the festive season. Perfect for unwinding after Christmas shopping or sharing a special winter moment with friends - a little winter wonderland in the middle of the city!

Our gondolas in the Widder Wonder Garden were also featured in Gault&Millau and Fallstaff Magazine.

06/11/2025

DER GÜNSTIGSTE WEIHNACHTSMARKT DEUTSCHLANDS.

Auch dieses Jahr findet der günstigste Weihnachtsmarkt Deutschlands von an vier Standorten statt.

Unsere photo.gondel ist, wie letztes Jahr in zwei Städten vertreten – diesmal in Augsburg und Wiesbaden. Kommt vorbei, schießt ein Foto und erhaltet anschließend ein personalisiertes Geschenk.

Gutes für alle.
ALDI SÜD unterstützt 2025 erneut mit den gesamten Einnahmen des günstigsten Weihnachtsmarkts die Off Road Kids Stiftung, bereits letztes Jahr wurden 70 000€ direkt gespendet.

12. - 14. November Augsburg & Saarbrücken
18. - 20. November Wiesbaden & Bonn

26/10/2025

// the LAAX gondolas – a new chapter beyond the glacier

Experience the final days of the LAAX gondolas – from their dismantling to the spectacular transport from the Vorab Glacier down to Bavaria. The full story unfolds in 06:44 minutes of fascinating impressions. Take your time, it’s worth it!

After almost half a century the iconic Vorabbahn from 1978 has taken its very last run to the glacier at almost 3000m in April 2025. The nostalgic ropeway was Switzerland’s first 6-seater gondola lift – a real sensation at that time! Until the 1990s it even transported guests to the glacier for summer skiing.

After decades of service and millions of transported people, the gondolas were carefully disassembled and transported – and now they will begin a brand-new chapter.

Now the majority of the cabins will find a second life with us at concept.gondel® and will soon be on display at unique events all across Europe or maybe even worldwide.
We are honored to preserve these cultural assets for many more decades and delighted to give them a future far beyond their original purpose.

Reach out for a unique concept.gondel® or your culinary pop-up, department store, exhibition stand, film production, or other creative marketing ideas!

Thanks LAAX (Weisse Arena Gruppe) for your trust and excellent cooperation!

For the full 4K experience, watch it on YouTube via the link below.
https://youtu.be/bftxpIgvaHc

17/08/2025

personio gondola experience.

Our gondolas as cozy hideaways at the Personio Christmas party in Munich. A kiss under a mistletoe in a nostalgic swiss ski gondola from 1978 can only bring happiness and eternal love.

Book your gondolas now!

📸 ©safeagency.cc

30/06/2025

oldtimer meets oldtimer

Our cozy gondola from 1981, right in the heart of Christmas pop-up in Munich.

Winter is coming faster than you think - book your original gondola now for a unique seasonal experience!

📸 ©BMW AG

17/05/2025

Since 1978 - almost half a century - the iconic gondolas have been in operation. We are really looking forward to be using those cultural treasures for many more decades. Expect to see them at events all over Europe!

Nach fast 50 Jahren treuer Dienste ist es vorbei mit den klassischen weiß-roten Gondeln zwischen Crap Masegn, Fuorcla und dem Fuß des Vorab-Gletschers in

25/02/2025

[event.gondolas]

Last week, we had the pleasure of attending the Kick-off 2025 event at Stadthalle Fürth with our gondolas.

Perfectly matching the theme Gipfelstürmer, our gondolas were undoubtedly one of the event’s highlights - especially our photo.gondel, a gondola from 1977 converted into a photo booth with instant picture printer.

concept.gondel

18/01/2025

[harper’s bazaar]

A story about our concept.gondel® for Carlton Hotel St. Moritz in Harper’s Bazaar Italia.





.gondel

24/12/2024

[merry.christmas]

An unique gondola from 1957 in operation at Brauneckbahn in DE-Lenggries, Bavaria.

Merry Christmas to you all!

.gondel

11/12/2024

[christmas.gondolas]

Our charming gondolas at Löwenbräukeller in Munich.
Unique objects that turn every Christmas party into an experience.

Book our gondolas for your winter event now!

.gondel