DAILY BREAD Communications Europe

06/03/2021

LIVE STREAMING | STUDIO & SERVICES
DAILY BREAD StreamTeam

Live streaming, video production and hybrid events. Enabling digital access to the world, hasslefree and stable on our agency owned platform.

Your Content. Your Rules.
Publish livestreams while keeping legal ownership of your content, video, audio, presentation slides. GDPR-conform (DGSVO), servers hosted in Germany. Each client portal branded along your whishes, your corporate design. Professional equipment, all around broadcasting management.

We come to your office with team & equipment or you come to a venue or studio fitting to your needs.

Interested to learn about our dedicated services?
PHONE : +49 202 282 5180
Niklas Mohr

https://www.daily-bread.eu/live-streaming/

04/06/2018

Motion Media | Explanatory video for Press Conference and Media Kit 'Brine4 Power Project' for EWE Gasspeicher GmbH | b4p storage: green mega-batteries for green energy | https://www.youtube.com/watch?v=J5BXLNW2AE0 | https://www.youtube.com/watch?v=hNB2yCIY-no (english)

08/05/2018

To inform and involve internal stakeholders for an upcoming multi-channel jubilee campaign, workshops are being held in Berlin | onliveline collaborating with

08/05/2018

Marketing & Sales Alignment

The distinction between marketing and sales is becoming fuzzier by the day. For example, social selling and content marketing both depend on sharing content strategically with an audience. The only difference is where that audience is in their buying journey.

In the old school sales world individual effort was exalted. The more salespeople could get in front of people, the better. That world is evolving quickly. Prospects have access to more information than ever before and it’s harder to get their attention when they are being flooded by social media posts, targeted ads, whatsapps, memes and videos. Selling situations grow more complex, with an average of 5.4 stakeholders involved in any one deal. Adapting to this new world of selling requires a different approach.

Continue reading:

Marketing and sales alignment done right can fuel growth In the rapidly changing market conditions of the digital age.

09/07/2017

BMW Model 3 goes electrric | Tesla gets attention, BMW sells cars and makes money ... http://www.wiwo.de/videos/n-tv/elektroauto-bmw-holt-zum-schlag-gegen-tesla-aus/19995906.html

31/03/2017

This great Samsung commercial jumped into my mind now the days are so sunny ... Created by Wieden+Kennedy

11/03/2017

Enhancing Customer Experience to Build Brand Fan Community

Procter & Gamble (P&G) has used proprietary artificial intelligence (AI) technology to create a Skin Advisor service for its Olay brand, a project that was two years in development. The Drum talked to the scientists behind it as they unveiled it at Mobile World Congress.

07/09/2016

Pokémon GO | Marketing Opportunities

Overnight Pokémon GO has taken augmented reality from a niche market to the mass. For brands and causes that means, the virtual street game has taken A.R. into a viable communications platform.

Pokémon GO, a graphic creation of Nintendo, reborn in virtual technology developed by Niantic Inc. (Google), is outstripping Tinder on app installs, has more daily active users than Twitter and a higher dwell time than WhatsApp, Instagram and Snapchat.

Pokémon GO is seeing more than double the industry average retention rate with 7 out of 10 people who downloaded the app returning the next day. It has already been dubbed ‘a cultural phenomenon’.

Businesses are building new revenue streams around the street-game. Users are offering 1-4 hour ($20 per hour) shifts so the gaming doesn’t have to stop while at work. Pokémon Taxi services are at hand to take you to Pokémon stops and locations.

This is the time to start thinking about opportunities for firms and brands:

Total shares of ‘Pokemon GO’ online content rose by 535% in a 4 day period. That means publishers and clients with relevant content have already captured some of the 11 million+ shares from consumers.

on Facebook shows continuous growth – 21K players have shown interest in events and page likes have increased +131% over the first weekend.

Pokémon GO opens up a new world of location-based marketing – 10.000+ people are interested in the ‘London massive lure party’. Online search shows all types of events, from a Pokémon run to bar crawls.

Pokémon GO appears to lend itself to non-gaming topics like travel, dining and fashion. For example, Pokemon Go fashion by Cosmopolitan reaches 70.6k shares. A restaurant neighbouring PokéStops can buy in-game coins that can be traded in for in-game lures. Lures can be attached to PokéStops and work as smoke-signals to attract Pokémon users.

Google Trends monitors a breakout of search queries for ‘Pokémon Go Tips’ rising over 5,000% by the 5th day.

The creative potential to use Pokémon Go for experience marketing seems only constrained by imagination.

Source: New York Times, July 11, 2016, “Pokémon Go Brings Augmented Reality to a Mass Audience” by Nick Wingfield and Mike Isaac.

29/11/2013

Visit us on https://www.daily-bread.eu

29/11/2013

DAILY BREAD creative technology: video mapping

A large table, icon for intimate enjoyment and personal exchange, being used as a canvas. Anything that creativity can imagine, beamed onto it. Moody pictures, sounds and videos interacting with dining guests, melting to sustainable brand communication.

It is :

° an innovative way of communication,
° a unique way of presentation,
° a splendid way to enjoy.

Behind the scene it is ‘creative technology’, developed in the house.

Better than words and pictures online is to schedule a visit to one of the Daily Bread workspaces - in Amsterdam, Wuppertal, Berlin or another city you suggest. Here you can experience it for yourself and brainstorm with us how to use it for your corporate event in Europe.

29/11/2013