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Agency for lifestyle & retail brands

04/09/2026

When we started working with Camille Brinch in July 2024, momentum was declining, customer acquisition costs were rising, and the marketing setup was heavily focused on converting existing demand.

Together, we changed the approach.

We introduced leading KPIs, improved attribution through Triple Whale and shifted more budget towards reaching people who didn’t already know the brand. At the same time, we evolved the creative strategy from product features to lifestyle, emotion and aspirational storytelling, supported by three scalable content pillars.

The result:

📈 +64% in net sales
📈 +55% in EBITDA
📈 +96% in wishlist additions
📈 +105% in incremental reach
📉 11.8% lower cost per incremental reach

Today, Camille Brinch has regained momentum with a stronger brand, a more profitable growth engine and a solid foundation for international scaling.

Thank you to Daniel and the entire Camille Brinch team for the continued trust. We’re excited to keep building together.

Read the full case here: https://eu1.hubs.ly/H0xNWk20

02/09/2026

From 1 store to 4 locations across Denmark, with more than 1,000% top-line growth and 3,800% net profit growth YoY.

Since 2023, we’ve worked closely with SUIT CLUB to build and continuously evolve the marketing setup behind their expansion.

The result: significant growth, a stronger brand and ambitions extending far beyond Denmark.

A long-term partnership we’re proud to be part of.

Thank you for the continued trust, SUIT CLUB

31/08/2026

We’re partnering with Cernel.

From our first meeting with Andreas, Peter & the rest of team Cernel, it was clear that they’ve built something that is incredibly difficult to replicate at the same quality. And, of course, it’s always a pleasure to work with good people.

At FABO, we help eCommerce brands identify and solve their biggest growth constraints. For especially larger eCommerce businesses, one of those constraints is often incomplete or inconsistent product data that is difficult to manage, optimize & personalize across markets and channels.

We already work extensively with product data. But with Cernel, we can now take this even further.

Cernel has built a platform that structures and enriches product data at scale, creating a stronger foundation for SEO, visibility in AI-powered search, product feeds, Paid Search performance and international expansion.

In short: Cernel builds the product data foundation. We help brands activate it and turn it into commercial growth.

We’re excited to get started with the Cernel team and share some of the first cases we’re already building together in the coming months.

30/08/2026

Since start 2023, we’ve continuously developed the setup alongside BY IC ambitions and growth. The initial challenge was clear: increasing ad spend also increased CAC.

Together, we built a more profitable full-funnel setup across Paid Social, Paid Search, attribution and retention, supported by ongoing influencer sparring and email workshops to upskill BY IC internal team.

The result:

📈 +60% revenue growth in Norway and Sweden
📈 +102,646 Instagram followers
📈 +59% growth in brand searches
📉 Significantly lower blended CAC

Today BY IC has a multi-channel setup focused on creating new demand and turning it into profitable growth across both its e-commerce business and wholesale channels.

Thank you to Martin and the entire BYIC team for the trust. We’re excited to keep building together.

Read the full case here: https://eu1.hubs.ly/H0xNTP80

28/08/2026

Influencer marketing is underrated.

Affiliate marketing is overrated.

Customer care is an overlooked brand touchpoint.

And if Alexander Morabbi were advising the CMO of a fast-growing DTC brand?
No discounts.

Comment “OMHU” and I’ll send you the full episode.

27/08/2026

When we filmed this video with Nicolae (COO at Venderby's), our partnership with Venderby’s was still relatively new.

Today, the partnership is running well into our third year together and the results speak for themselves.

📈 2024 YoY vs 2023: +58% in revenue and +145% in EBITDA
📈 2025 YoY vs 2024: +43% in revenue and +114% in EBITDA
📈 2026 YTD vs 2026: +56% in revenue and +84% in EBITDA

Behind the growth is a full-funnel setup at FABO that connects the commercial foundation, brand building, creative, paid social, Paid Search, and Email Marketing, turning attention into measurable commercial results.

This isn’t the result of one exceptional year or a single campaign. It’s the result of consistently improving the entire customer journey as the ambitions, expectations, and partnership have grown.

Thank you to Nicolae and the entire Venderby’s team for the trust. We’re excited to keep building together.

The video is from 6 months into the partnership. The numbers are completely up to date.

See the case study here: https://eu1.hubs.ly/H0xNQc90

27/08/2026

Premium doesn’t have to mean serious and inaccessible.

OMHU positions itself as a mid-to-high-end brand, borrowing cues from premium and luxury brands so its perceived value outweighs its price.

The difference? They remain playful, bold and accessible to a broad audience.

Comment “OMHU” and I’ll send you the full episode.

26/08/2026

More creative output doesn’t automatically create better performance.

OMHU produces a high volume of content, but they’ve moved away from obsessively testing every individual creative.

Instead, they focus on selecting strong concepts, creating enough diversity to reach different audiences and trusting the algorithms to distribute them.

The goal isn’t volume or production value in isolation.
It’s producing the right variety of good creative.

Qualume as Hormozi would call it.

Comment “OMHU” and I’ll send you the full episode.

25/08/2026

Q4 performance is won long before Black Friday.

Our Co-founder Christian and Lead Consulting & Strategist Simon recently joined Meta’s Q4 Performance Summit to explore what will shape the most important commercial period of the year.

Our biggest takeaways:

→ AI-powered delivery rewards creative diversification. Brands need more distinct concepts, formats and messages, not simply more variations of the same ad
→ Creator content becomes significantly more valuable when distributed through partnership ads (a format that meta also pushes with proven lower than average CPM compared to using own brand as sender) rather than limited to organic reach
→ Platform attribution alone doesn’t show true business impact. Incrementality testing is needed to identify which sales advertising actually creates
→ Q4 planning shouldn’t end with Black Friday. While the US typically sees around four weeks of below-average CPAs after peak season, EMEA can see up to ten, an often-overlooked opportunity extending well into Q1.

We’re already applying the learnings to our clients’ Q4 strategies and will share a deeper breakdown for free from the Meta Summit soon.

Stay tuned.

25/08/2026

Most brands face the same creative tension:

Stay consistent & distinct enough to build a recognisable brand — but create enough diversity for the algorithms to find new customers.

Alexander Morabbi, CMO at OMHU, believes fewer than 1% of e-commerce brands have truly nailed that balance.

OMHU protects consistency across its website, email and organic social, while allowing significantly more experimentation in paid acquisition.

Because social-first brands can’t afford to make every ad look the same.

Comment “OMHU” and I’ll send you the full episode.

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Aarhus
8000

Website

https://www.fabo.dk/, https://www.fabo.dk/en

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