Related, Frederiksgade 1, 2. TH, Aarhus (2026)

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Danmark
Aarhus
Related

Get a glimpse of the everyday life at Related. See more at www.related.dk

We work with all aspects of public relations, market communications and marketing – on a strategic, tactical and operational level – in Denmark, Norway, Sweden and Finland.

03/06/2026

Together with VisitJamaica, we supported a global media and influencer trip designed to showcase the many sides of Jamaica and build awareness of the destination across key international markets 🇯🇲

We were responsible for identifying, inviting and managing the Nordic group of influencers and media, including Veera Bianca, Adalmina's Adventures, , eliasandkajsa, alongside journalists from Elle Denmark and Premium Magazine Sweden.

Across Kingston, Treasure Beach and Ocho Rios, the itinerary highlighted Jamaica’s cultural depth, creative energy, nature, food culture and wellness experiences, moving the perception of the destination beyond its iconic beaches.

A big thank you to all participating creators and journalists for capturing and sharing Jamaica through their own lens. 🌴📸

Photo: Veera Bianca Papinoja, Kia Finska, Anna-Katri Räihä

29/05/2026

Tomatoes and knitting might actually have more in common than you’d think 🍅🧶

Together, with Mutti Pomodoro, we developed the campaign “Tomato girl - the Norwegian way”, inspired by the parallels between knitting and Mutti’s approach to tomatoes: patience, care, craftsmanship and creating something with love. A playful way to bring Mutti’s heritage and craftsmanship into a local cultural context through Norway’s strong knitting culture

Knitting expert and long-term partner of Mutti, Une Cecilie, created the beautiful knitting patterns - a tomato beanie and a trendy bag charm, visuals, and content for her Instagram, online advertising and Mutti’s website - where the patterns were made available for free download.

In addition, a kit with the knits, yarn and Mutti’s pasta sauces were sent out to select knitting influencers, as well as two advertorials being published in Kamille and Norsk Ukeblad.

📸: Une Cecilie

14/05/2026

✨ Representative of the Year ✨

We are so proud of our The Great American West team, which has been appointed “Rep of the Year”! On behalf of the team, Hanna received the award during The Great American West’s annual summit, which took place in charming Medora, North Dakota 🏆

After the summit, the small town of Medora’s population doubled as the International Roundup started, connecting 45 international buyers and more than 100 suppliers from The Great American West region. A few days filled with 1:1 meetings, social events and the opportunity to experience the area culminated in the annual Buckle Club celebration, where two new Nordic members were inducted into the exclusive club, where every member is given a cowboy name 🤠

During the time in Medora, the IRU attendees were taken on a tour through Theodore Roosevelt National Park, where buffalo, wild horses and coyotes were spotted. The group also received an exclusive preview of the new Theodore Roosevelt Presidential Library opening July 4, 2026🦬🌾

Hanna spent a few additional days in North Dakota as she joined a fam trip with North Dakota Tourism, which took her across the state to Minot, Grand Forks and Fargo among other places.

13/05/2026

Last week, Jens and Kadri Koor from Visit Estonia joined the traditional Norwegian Regional Workshops, connecting with the travel trade in Stavanger, Kristiansand and Oslo 🇳🇴✨

It’s always inspiring to see the growing interest in Estonia on the Norwegian market - and it’s easy to understand why. A short and easy trip away, but filled with incredible gastronomy, relaxing spa and wellness resorts, exciting outdoor activities and a culture and history that truly blow many visitors away. 🌿🍽️🧖‍♀️

With more travellers now searching for a “coolcation” that still offers all the exciting experiences, but in a more “welcoming” climate than many traditional summer destinations, Estonia continues to stand out as an inspiring choice 💙

07/05/2026

This April, we once again brought four tier 1 Nordic journalists to Travel South USA’s Global Media Marketplace in Mobile. An annual event that inspires new story ideas and connects international media with tourism partners across the Southern states 🌿

Before the event, each journalist joined a pre-conference press trip exploring themes like gastronomy, nature and hidden gems across the region.

In Mobile, they met tourism partners from across the South, found new inspiration for future stories, and experienced the Gulf Coast’s food culture, Alabama’s rich history, and a vibrant Mardi Gras parade – one of the city’s most iconic traditions 🎭🎺

A highlight of the trip was celebrating Jens Henrik Nybo, named “Travel Writer of the Year” for the second year in a row for his outstanding coverage 👏

05/05/2026

🌈✨ Did you know? Here are 5 things to see and do during Rainbow Spring in Miami:

1. Celebrate Miami Beach Pride 🏳️‍🌈
2. Drag Me to Brunch at R House Wynwood 🍹
3. Explore LGBTQ+ nightlife across South Beach
4. Discover local art, culture, and queer-owned spaces 🎨
5. Soak up the sun in a city that celebrates diversity year-round ☀️

Rainbow Spring highlights just how much the city of Miami offers LGBTQ+ communities - from iconic events to everyday experiences filled with energy, creativity, and connection.

At a time when inclusivity matters more than ever, our client Visit Miami continues to stand out as a welcoming destination where everyone can feel seen and celebrated. ❤️

Thanks to Tejs Ellesøe and XQ28.dk for helping share the story

Visit Miami LGBTQ Visit Miami

Photo credit: Tejs Ellesøe

04/05/2026

Meet Line 👋

After 15 years in Copenhagen, Line has moved back home to Aarhus and joined our team as Senior Brand & Marketing Executive - and she couldn’t be happier to be back in the City of Smiles.

With a background in both lifestyle and tourism (and having lived in Paris and New York), she brings strong experience, creativity and a passion for building brands.

When she’s not working, you’ll find her with a book, out with her kids, or enjoying a quiet coffee in her garden ☕️

We’re really happy to have you with us, Line ✨

30/04/2026

Holidays aren’t just about relaxing anymore ☀️

More and more Danes are packing their running shoes alongside swimwear - turning their holidays into a mix of movement, discovery, and new perspectives 🏃‍♀️

Whether it’s a slow morning run through a new city or along the coastline, it’s all about experiencing a destination in a different way.

Curious about the growing trend “runcation” - and why so many Danes are embracing it? Read more in our latest news on our website.

30/03/2026

Five years, countless projects and a shared passion for Japan - we’re proud to continue the journey 🇯🇵

We are excited to renew our partnership with Visit Japan International, following five years of close and successful collaboration in the Nordic market.

2025 has been a record-breaking year for Japan, welcoming 42.68 million international visitors - the highest number ever. At the same time, interest from Nordic travellers continues to grow, with an increase of 28% from 2024 to 2025 📊

We look forward to further strengthening Japan’s presence in the Nordics and continuing to highlight what makes the destination so unique and increasingly popular! 🛫

27/03/2026

Not every workday ends with shooting ducks and bees 🎯

Yesterday, Hanna from our trade team joined the B2B event RK’s TUR with Visit Flanders - a day packed with great conversations and new connections with group travel organisers.

And then, dressed up for a theme night, all attendees were invited to Liseberg - Gothenburg’s famous amusement park, for a fun team challenge, including shooting ducks and bees, throwing balls into jukeboxes, and other fun “sports” – before ending the evening at the theme restaurant Tyrolen with schnitzel, ompa ompa music and traditional outfits like lederhosen and dirndl.

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Frederiksgade 1, 2. TH
Aarhus
8000

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