Montanus

Montanus Din ekspertviden er værdiløs, hvis ingen forstår dig. Hos Montanus bygger vi indholdsuniverser f

Vores opgave er ikke at lave forkromede kommunikation- og marketingstrategier. Vores fornemmeste opgave er at sørge for, at din virksomhed når i mål med jeres planer og støtte driften af markedsføringen. Vi har specialiseret os i at skabe interessant indhold for teknologi-, ingeniør- og finansielle virksomheder. Med vores unikke tilgang til indholdsproduktion, sikrer vi automatisk høj faglig kvali

tet samt "production of scale"-fordele. Med andre ord, får du indhold til alle jeres platforme serveret på et sølvfad – og så endda med den tekniske kvalitet i top, uanset hvad din virksomheder laver.

20/05/2026

The best thought leadership I have seen does not come from briefing someone to be a thought leader.

It comes from finding the people who already are one. Dorthe Borup Sindberg describes it in this clip. Look for the balance between genuine expertise and genuine passion. Not people who know their area, but people who cannot stop thinking about it.

That is the editorial raw material that makes content worth publishing. Everything else is just filling a calendar.

/Mikkel

🎧 Listen on Spotify: https://open.spotify.com/episode/7oXgKJVxPZ4N0dZzwVXXPU
▶️ Watch on YouTube: https://youtu.be/eYmgnhRtlPY?si=rgV6J2C0UBL5txam

13/05/2026

Marketing in a large industrial company runs on two tracks. You are building brand trust over a long horizon. And you are also answering to a CFO who wants to see results this quarter.

The trick, as Dorthe Borup Sindberg explains in this clip, is having the right numbers ready. Not broad brand metrics, but specific data points that tell a story leadership can follow. Traffic that turned around because of a deliberate change. An audience that moved through the funnel in a way you can prove.

That is what gets the boardroom listening.

/Mikkel

🎧 Listen on Spotify: https://open.spotify.com/episode/7oXgKJVxPZ4N0dZzwVXXPU
▶️ Watch on YouTube: https://youtu.be/eYmgnhRtlPY?si=rgV6J2C0UBL5txam

06/05/2026

Industrial buyers start their search long before the product page.

They are somewhere between recognising a problem and knowing how to solve it. That is where trust is either built or lost. And most industrial marketing teams are not showing up there.

Danfoss Drives has spent years thinking about this. Dorthe Borup Sindberg explains the shift in this clip. From product-first to trust-first, and why it changes how you structure everything downstream.

/Mikkel

🎧 Listen on Spotify: https://open.spotify.com/episode/7oXgKJVxPZ4N0dZzwVXXPU
▶️ Watch on YouTube: https://youtu.be/eYmgnhRtlPY?si=rgV6J2C0UBL5txam

06/05/2026

Most clients don’t actually know what you do.

They know the one thing they buy from you.
They don’t know the rest.
And that’s usually on you.

We’ve been there ourselves. Talking a lot about how things work, sharing knowledge, showing the team and forgetting to explain what we actually sell.

If your content never spells it out, people won’t connect the dots on their own.

Content isn’t just about looking smart or likeable.
It’s also how you teach clients the full value of working with you.

🎧 Listen on Spotify: https://open.spotify.com/episode/2ouzdghdzSJiLg2QiK4sMF?si=UHM3sK4xRdufsSPL7mje2A
▶️ Watch on YouTube: https://youtu.be/YoKnaMkJfRs?si=Gbh8K1kP9x-Gehag

29/04/2026

I don’t think the constraints are the problem, but your reaction to them is.

But i also think that, when you stop fighting the framework and start working inside it, something shifts.

- You’ll get clearer.
- You’ll get sharper.
- You’ll plan earlier.

Instead of complaining and using your energi on what you can’t say, focus on how to say it properly.

That’s where the craft lives.

In regulated industries, the boundaries are real. That’s just a fact. Learn them. Use them. Design your process around them.

When you embrace constraints as a challenge, I think you’ll see a big change.

22/04/2026

Pharma compliance changes the way you produce content. That’s just the reality.

You have legislation. Different rules for different audiences. Medical legal review that can take weeks. And if you get it wrong, it’s not just a brand issue, it’s a regulatory issue.

So the plan shifts. You have to:

1. Plan earlier.
2. Define what you can say before you write.
3. Build a proper approval flow instead of forwarding drafts on email and hoping for the best.
4. Train your employees so they know the boundaries before they post.

Then over time, it becomes less emotional, less frustrating and more structured.

You stop seeing it as red tape and start treating it as an operating system.

Then the red tape will be transformed into a red line, all employees will be able to follow.

15/04/2026

It’s easy to say that it’s legal that’s killing your content, but I don’t think that’s completely true. Do you think it might be your process?

A regulated industry doesn’t have to mean that it’s silenced
It just means that you need two things:

1. A clear framework.
2. That everyone’s trained.

If you don’t train people, you’ll end up policing them.
Taking posts down, sending awkward messages, hoping nobody “likes” the wrong thing.

A mandatory compliance course sounds heavy.
In practice, it’s what makes people feel safe enough to show up.

The communication will thrive, if the rules are clear.

🎧 Listen on Spotify: E48

11/03/2026

Målret din markedsføring til én bestemt person. 👱🏼‍♀️ Din tidligere chef, din håndboldtræner fra teenageårene, din mors veninde, din kusine, din søn, hvem end din drømmekunde er. 🎯

Fra AI Day

04/03/2026

Drop æresfrygten overfor kompliceret Prompt Engineering og kom i gang med AI. Chat-CPT er et chatprogram! 💬🤖

Fra AI Day

25/02/2026

AI og Chat GPT er overvældende i al sin pragt, men skal tæmmes for ikke at løbe løbsk 🐎 Så hvor svinger vi pisken?
Fra AI Day

Adresse

Søren Frichs Vej 42B, 1TH
Aarhus
8230

Hvad er åbningstiderne?

Mandag 09:00 - 17:00
Tirsdag 09:00 - 17:00
Onsdag 09:00 - 17:00
Torsdag 09:00 - 17:00
Fredag 09:00 - 15:00

Telefon

+4561632322

Internet side

Underretninger

Vær den første til at vide, og lad os sende dig en email, når Montanus sender nyheder og tilbud. Din e-mail-adresse vil ikke blive brugt til andre formål, og du kan til enhver tid afmelde dig.

Genveje

Del

Type