INNELS

INNELS Grow your business internationally by selling on Amazon

04/06/2026

We talked to over 100 Amazon sellers across 20+ categories. Then we pulled all the transcripts, ran them through AI, and looked for patterns.
What came back was genuinely eye-opening.
The same problems kept showing up — PPC, compliance, logistics, things that catch sellers off guard when selling in Europe. So we turned it all into a free research report. Real data, real patterns, no fluff.
If you're selling on Amazon Europe or planning to, this one's worth a read.

https://www.innels.com/eu-compliance-report

03/06/2026

Had a really honest conversation with a client this week. They wanted to talk ads. We ended up talking about the product first.

Because here is the thing — if your conversion rate is at 3% and you pour more traffic in, you are just paying more for the same bad result. Fix the product positioning, the images, the message first. Then drive traffic.
This is the part most people skip and it is usually where the real money is hiding.

Read more about how we approach this: https://www.innels.com/blog/amazon-ppc-june-2026-prime-day-cpc-trends-what-sellers-should-know

03/06/2026

We analyzed hundreds of calls with Amazon Europe sellers. 70% had serious issues. Most of them had absolutely no idea. Amazon certainly wasn't going to tell them.
Suppressed listings, ads that weren't showing, compliance problems quietly sitting there like an uninvited guest. Everything looked fine on the dashboard. It was not fine.
We got tired of seeing this and made a free report so you don't have to find out the hard way. Link in the comments — read it before Amazon surprises you.

Read here: https://www.innels.com/eu-compliance-report

Spent your Amazon ad budget by Tuesday and have no idea where it went? Same. Except now I know why.Turns out, throwing m...
03/06/2026

Spent your Amazon ad budget by Tuesday and have no idea where it went? Same. Except now I know why.

Turns out, throwing money at Amazon PPC without understanding the basics is basically just a donation to your competitors. Not ideal.

And with Prime Day in June around the corner, this stuff matters even more. CPCs tend to rise, competition gets louder, and poorly structured campaigns burn through budgets faster than usual. If you're planning to scale during Prime Day, understanding the fundamentals before traffic spikes can save you a lot of wasted spend.

It's not complicated once someone explains it properly.
Read the full breakdown here → https://lnkd.in/dQFycNwd

02/06/2026

Most brands expanding to Amazon Europe focus on PPC and logistics. But after working with 90+ brands, we found the real problem: compliance.
70% of the brands we spoke with ran into compliance issues in at least one European market — and most didn't see it coming. Amazon's system won't warn you in advance. It just suppresses your listing.
We analyzed hundreds of real conversations with brands selling in Europe and turned the findings into a free report. It breaks down the most common compliance mistakes, what to prepare before you launch, and how to avoid costly listing suppressions.

Download it for free — https://www.innels.com/eu-compliance-report

Your Amazon listing just got a report card. And Prime Day is coming fast.Amazon opened Premium A+ Content to all brand o...
28/05/2026

Your Amazon listing just got a report card. And Prime Day is coming fast.
Amazon opened Premium A+ Content to all brand owners and introduced a content quality score. More sellers now have access to richer product pages — which also means the standard is going up for everyone. If your listing was blending in before, it's going to work harder to stand out now.
At INNELS, we help brands turn these changes into an advantage — not a last-minute panic. Strong content, clear positioning, and conversion-focused ex*****on are what separate a good Prime Day from a great one.
If your listings need a review before the big day, you know where to find us.

Read the full breakdown here 👇
https://www.innels.com/blog/amazon-opens-premium-a-content-to-all-brand-owners-ahead-of-prime-day

Amazon sellers, your SEO strategy needs a rethink.Rufus, Amazon's AI, doesn't just match keywords — it reads your entire...
27/05/2026

Amazon sellers, your SEO strategy needs a rethink.

Rufus, Amazon's AI, doesn't just match keywords — it reads your entire listing to answer real shopper questions. If your product page relies on image-heavy A+ content, vague bullet points, or an empty Q&A section, Rufus simply can't recommend you.
This carousel breaks down what Rufus actually looks at and what small changes can make a real difference to your organic ranking in 2026.

Save this for your next listing audit — or book a call to see if your listings are Rufus-ready. 👇
https://www.innels.com/blog/rufus-ai-seo-how-amazons-ai-is-changing-search-listings-organic-ranking-in-2026

27/05/2026

If your Amazon ads are getting clicks but not sales, the problem is probably not the ads. (Sorry.)
Most of the time, it comes down to two things: images that do not clearly show what the product is or how it works, and a listing that does not give shoppers enough reason to buy. Traffic without conversion is just wasted ad spend — and a great way to slowly lose your mind.
A healthy Amazon listing does not just look good — it answers the buyer's questions before they even think to ask them. Watch this to see the most common signs your listing needs attention. Save it if you are running ads right now.

https://www.innels.com/blog/rufus-ai-seo-how-amazons-ai-is-changing-search-listings-organic-ranking-in-2026

26/05/2026

Thinking about hiring an Amazon agency? Before you sign anything, ask these questions.

Too many brands pay for months of ""optimization"" without knowing what's actually being done or why. A good agency should have a clear plan from day one, not vague promises about testing and scaling.
Ask them: What specific problem do you see in my account right now? How do you diagnose low sales — is it traffic, clicks, or conversions? What does your first 30 days look like in detail? Can you show me a real P&L or break-even forecast for my brand? How do you decide when to scale ad spend? What's your process when something isn't working? How do you handle ranking and external traffic? What does success look like after 3 months? How often will we talk, and what will you report? Have you worked with a brand in my category before?

If they can't answer these clearly, keep looking. Save this before your next agency call.

Learn more from us: https://www.innels.com/services

20/05/2026

Before you pick a platform, make sure your product is actually ready to sell.
A lot of brands jump straight into ads or chase new channels before fixing the basics — the message, the images, the offer. If your conversion rate is low, more traffic will not fix it. Better positioning will.

This is especially relevant now that more sellers are asking whether TikTok Shop or Amazon is the right move. The answer usually starts not with the platform, but with how well your product speaks to the right buyer.

If you are thinking about where to sell in 2026, the full breakdown is in the link. 👇
https://www.innels.com/blog/selling-on-tiktok-shop-vs-amazon-what-brands-should-know-before-they-start-2026

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