INNELS

Name: INNELS
Address: Emil Holms Kanal 14, København S, Copenhagen, 2300, DK
Telephone: +4542777449
Price range: £££

Grow your business internationally by selling on Amazon

01/10/2026

If you sell on Amazon, Shopify, TikTok, Walmart or eBay, you probably know how tiring it is to switch between five dashboards every day.

Amazon is now rolling out a fix for US sellers. Its new multichannel selling tools let you connect other channels to Seller Central and manage listings, orders, fulfillment and profitability from one place, at no extra cost.

In this week's Amazon Seller News, we explain what the update includes and who benefits most. We also look at what it does not solve, because each channel still needs its own approach to content, pricing and advertising.

Read the full breakdown on our blog: https://www.innels.com/blog/amazon-brings-multichannel-selling-to-seller-central-amazon-seller-news?utm_source=linkedin&utm_medium=social&utm_campaign=organic_post

30/09/2026

Most Amazon launches don't fail in the first few months. They fail in year two, when the early excitement is gone and the real planning gaps start to show.

In this part of the conversation with Mark Daniel Zalomajev, Zeeshan Riaz shares what he has seen across hundreds of accounts. Sellers pick trending products that go out of date fast, spend heavily on ads before the listing is ready to convert, and plan cash flow only for the launch instead of the second, third, and fourth purchase orders.

He also points to weak market research and choosing the cheapest advertising partner, who ends up learning on your brand and your budget.

If you're planning a product launch, this one is worth saving. Which of these mistakes have you seen most often?

Watch the full video: https://www.innels.com/blog/your-profit-is-leaking-what-amazon-brands-miss----and-when-tiktok-shop-is-actually-worth-it?utm_source=linkedin&utm_medium=social&utm_campaign=organic_post

30/09/2026

Is TikTok Shop taking sales away from Amazon? Our co-founder Mark Daniel Zalomajev asked Zeeshan Riaz this question, and the answer might change how you see both channels.

Zeeshan sees TikTok Shop as the top of the funnel, not a competitor. Affiliates make videos, new buyers and Gen Z discover the brand while scrolling, and they make their first purchase there.

But when they like the product, many of them don't reorder on TikTok. They go to Amazon and search for the brand name. Across his own brand and 86 client brands, he has seen branded keyword searches grow because of this.

So TikTok creates the demand, and Amazon often keeps the repeat customer.

Are you seeing the same pattern in your branded search data? Share your experience in the comments.

Full blog here: https://www.innels.com/blog/your-profit-is-leaking-what-amazon-brands-miss----and-when-tiktok-shop-is-actually-worth-it?utm_source=linkedin&utm_medium=social&utm_campaign=organic_post

28/09/2026

Your best seller in the US will not automatically be your best seller in Europe. Some brands learned that the hard way, and the mistake cost them six figures.

Search behaviour is different here. Demand is different, the competitors are different, and compliance rules have almost nothing in common with the US market. So a product that carries your revenue in the States can quietly stall in Germany or France.

Market Explorer is built on real data from sellers who operate in both regions. It calculates what your product can realistically earn across European markets and shows which marketplace to enter first, so you launch in the right country instead of all of them.

See your potential at https://www.marketexplorer.innels.com/ . Comment if you have seen this US to EU gap yourself.

24/09/2026

If your products used to appear in Google's organic product carousels in Europe, you may have already noticed they're gone.

Google has almost completely removed them across the EEA to comply with the EU's Digital Markets Act. Tracking shows drops of 90% to 100% in markets like Germany, France and the Netherlands, while paid Shopping Ads are still visible.

This hits smaller brands hardest, because free product visibility on Google is now much harder to get. It's also a clear reminder that no single traffic source is guaranteed.

In our latest Amazon Seller News, we explain what changed and why marketplace diversification matters more than ever for European ecommerce.

Read the full update at https://www.innels.com/blog/google-removes-product-carousels-in-europe-amazon-seller-news?utm_source=meta&utm_medium=organic_social&utm_campaign=articlew3

23/09/2026

If you are getting ready to hand your whole catalogue to an Amazon agency, it is worth pausing first.

One of the largest brands we ever spoke to offered us everything on day one. We said no and asked for a few products instead. As a full service Amazon agency working across the European market, we are the ones who have to deliver what gets signed, and a full catalogue on day one is the fastest way to be busy without being effective.

Amazon in Europe rewards focus. A real budget in Germany and the UK produces more usable data than the same money spread across five marketplaces. And EU compliance never copies across borders. Every country adds its own registrations.

We explained the full reasoning here: https://www.innels.com/blog/your-full-service-marketplace-agency-why-we-start-small-in-the-eu?utm_source=linkedin&utm_medium=social&utm_campaign=organic_post

Would you start small or go all in?

17/09/2026

Most Amazon brands start their TikTok Shop expansion with the best-seller report. The data suggests that is the wrong starting point.

Marketplace Pulse compared the 10,000 largest sellers on Amazon and TikTok Shop in the US and found only about 5% overlap. Amazon rewards search visibility, reviews and conversion. TikTok Shop rewards products that can be shown clearly in a short video.

The channel is also concentrated, with the top 1% of sellers taking around 60% of sales.

Read the full analysis: https://www.innels.com/blog/amazons-top-sellers-arent-automatically-tiktok-shop-winners-amazon-seller-news?utm_source=meta&utm_medium=organic_social&utm_campaign=news_week2

Check your product's TikTok Shop readiness score: https://check.innels.com/tiktok-checker/

16/09/2026

Hiring an Amazon agency in 2026 is harder than it looks, because every agency sells the same three things: growth, expertise and a dashboard. None of that can be checked from a pitch deck.

The questions that separate them are much simpler. Who owns the ad account and the performance history when the contract ends? Is the partner badge actually listed in Amazon's official Partner Directory? Does the pricing model still make sense in a quarter when cutting ad spend is the right call? And how deep is their EU compliance knowledge, because a GPSR or EPR gap removes the listing, not just the ads.

Full vetting checklist is here: https://www.innels.com/blog/how-to-choose-an-amazon-agency-2026-vetting-checklist?utm_source=linkedin&utm_medium=social&utm_campaign=organic_post

Save this one before your next agency call.

09/09/2026

Most European brands still enter Amazon the same way: a small budget, a few SKUs, and a quarter to see what happens.

The problem is that this rarely answers anything. If stock runs out in week six, or the listing gets suppressed because the Responsible Person field is empty, you have learned nothing about demand. You have only learned the plan was incomplete.

Almost every input is public before launch. Amazon fees are published, GPSR and EPR rules are law, and VAT registration lead times are documented. A market entry model turns that into four sourced answers: what it costs, when you break even, how long until you are live, and what could legally stop you.

Worth a read if Amazon Europe is on your 2026 plan: https://www.innels.com/blog/amazon-market-entry-should-start-with-a-model-not-a-test-2026?utm_source=meta&utm_medium=organic_social&utm_campaign=article_sept9

04/09/2026

Most brands expect their first European market to perform like their home market. It usually lands somewhere between 10 and 35 percent of US revenue.

That gap is why so many EU launches get called a failure when they are actually on track. The number nobody gives you upfront is the one you needed before you committed the budget.

Market Explorer puts it in writing. You describe your brand once and get a GO, DEFER or SKIP verdict for every European marketplace on your list, a 24-month forecast with a break-even month, and the compliance costs with real timelines.

Live now: https://www.marketexplorer.innels.com/?utm_source=linkedin&utm_medium=social&utm_campaign=organic_post

Adresse

Emil Holms Kanal 14, København S
Copenhagen
2300

Hvad er åbningstiderne?

Mandag	09:00 - 17:00
Tirsdag	09:00 - 17:00
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Torsdag	09:00 - 17:00
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Telefon

+4542777449

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http://innels.com/

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