Cross-Border Communications

01/10/2021

There’s a lot of B2B content created every day, and most of it gets ignored. Read our latest blog to learn more about the importance of quality in B2B content marketing.

With content playing such a pivotal role in today’s marketing mix, how can it be that so many companies get it wrong? What are successful businesses doing differently?

22/09/2021

Fact: B2B brands that demonstrate customer empathy are more likely to succeed. Read how you can unlock better insights to gain trust throughout the buying experience.

To generate more high quality leads, here's how you can unlock customer insights to power your lead generation.

03/09/2021

Closing a high-value account takes time and effort, but there's a shorter route to success. Learn how ABM captures the attention of qualified buyers and helps to build your pipeline.

Account-Based Marketing (ABM) is a strategic approach to B2B marketing that is focused on growing relationships and revenue within high-value accounts.

01/09/2021

If you want to get potential customers to leave their comfort zone and try something new – your product or service – you might have to try a new approach to B2B marketing. Read our latest blog to learn more about disrupting the status quo.

The old saying, “If it ain’t broke, don’t fix it,” is difficult to overcome when buyers do not realise there’s something that works even better...

27/08/2021

WEBINAR - Persuasion through Information: What you need to know about what your B2B customers want to know. In this webinar you will learn how thought leadership in B2B marketing can:
- Engage target audiences
- Help transform industry positioning
- Deliver meaningful and measurable business results

We are very much looking forward to hearing from Chris Eifert who's a friend of the house and Principal at TriComB2B (a CBC U.S. agency partner).

Establishing a productive marketing relationship with customers through content marketing is hard work. It requires clarity on issues that matter..

14/07/2021

Today, B2B buyers start the decision-making process online and remain there through most of their journey. To ensure all roads lead back to your sales team, you need a solid understanding of buying behaviour and a strategic digital presence to influence the outcome.

Read more: https://hubs.ly/H0SfZ4c0

24/06/2021

Cross Border Communications søger roomies til vores flotte, lyse og åbne kontorer i Ryesgade, tæt på søerne og 10 minutters gang fra Nørreport. Samtidigt vil vi gerne udvide vores netværk af dygtige samarbejdspartnere, så det ville være spændende hvis vores nye lejere f.eks. arbejder med research, strategi, tekst, UX, search, digital design, website udvikling, film eller andre branding og marketing relaterede discipliner.

Lejemålet inkluderer skrivebord, adgang til mødelokaler, frokostordning og et muligt samarbejde.
Prisen er kr. 2630 pr. måned per plads ex. moms og frokost.

31/05/2021

While everyone talks about ABM and lead gen, there’s a bigger B2B branding and customer experience picture to take care of, and tomorrow’s winners are the ones who can put it all together.

The B2B digital brand experience bar is now higher, and you need to keep up.

21/04/2021

Far too many B2B innovation projects fail. Integrating marketing into the product development process further upstream – rather than just at launch – can significantly improve success.

Improve your next B2B product launch by integrating marketing into the development process.

02/10/2020

It’s not easy to put content together. But when you have it, don’t waste it. With the right insight into your customers’ needs and preferences, it can be re-spun for specific moments in their buying journey, in a way most likely to influence their decisions. https://bit.ly/33mkD17

02/10/2020

In an increasingly global economy, we believe companies have a global responsibility to contribute to a more balanced quality of living. Enable is a charity foundation for vulnerable girls in south-eastern India, working to secure their future through education. https://bit.ly/33jNwv4

02/10/2020

TICRA is recognised as the global industry standard for reflector antenna and electromagnetic modelling software. Here’s how we helped TICRA create a brand that matched the quality of the products and expertise it provides. https://bit.ly/30t6ltY