LOOP Associates

19/03/2026

A legacy in motion.
Originally redrawn in 2019, the updated Magasin du Nord logo is still being rolled out across all touchpoints. During this transition, earlier versions will continue to appear.
Change doesn’t happen overnight — especially when heritage is involved.

20/12/2025

This 5-second AI-assisted animation, based on a simple Adobe Illustrator vector illustration, required an estimated 0.005–0.02 kWh of energy—comparable to a single smartphone charge due to its minimal visual complexity

08/10/2025

Challenge us, question us, provoke us

We’ve always explored and pushed the boundaries (if there even are any) of what design can do: how it shapes the way people see, feel, and connect with ideas, companies, and communities, and how it can inspire change. Right now, we’re diving into how graphic design, 3D, AI, and film can come together to spark the next revolution in design.

If you’re just out of school, or at the beginning of your career, we’d love to be challenged, questioned, and provoked by your perspective. With our 20+ years of experience and your fresh take, who knows where the conversation might lead?

So drop us a line, challenge us, question us, provoke us, and show us what you can bring. Let’s start the discussion.

13/04/2025

New project in Berlin. Always inspiring to be back. More coming.

23/01/2025

Peace may finally be on the horizon for Palestine, and it’s an incredible feeling to witness.

It’s humbling to know Loop Associates played even a small part in the ‘Palestine Emerging’ initiative, which brought together over 100 experts to develop a vision for economic reconstruction in the West Bank and Gaza.

At Loop Associates, we supported the project by creating a culturally inclusive visual identity and developing a fully functional website. These efforts were designed to amplify the initiative’s blueprint for economic reconstruction in the West Bank and Gaza, helping it reach a diverse audience across platforms.

This initiative provides a blueprint for rebuilding and imagining a brighter future for Palestine—a testament to what’s possible when diverse minds and passionate hearts work toward a common goal.

Learn more about the case here: https://lnkd.in/dNpiePQ4
Or explore the Palestine Emerging website: https://lnkd.in/d5tZqX_P

09/01/2025

Shaping the Future: Starlab Space at Innovation Park Zurich.
Starlab Space is making its way to Innovation Park Zurich, and while the focus is on groundbreaking space innovation, we’re excited to play a vital role behind the scenes. Together with our lighting partners Reflexion and landscape architects Effekt Architects, we’re designing a visual identity that transforms IPZ into an inspiring hub of creativity and collaboration.
From signage to lighting and cohesive branding, our work ensures that the space reflects the cutting-edge projects it hosts. We’re proud to contribute to IPZ’s journey as a global leader in innovation.

Starlab Space is a state-of-the-art space station project by Voyager Space, in collaboration with Nanoracks, Lockheed Martin, Mitsubishi, and more. Read about it here: https://lnkd.in/egG43kM6

Link to the LOOP IPZ case: https://lnkd.in/dkRUuDRF

18/12/2024

Season’s Greetings and a Happy New Year!
We wish you a joyful holiday season and an incredible start to the new year. Thank you for your trust and support – we’re excited to continue our journey together in 2025.

Warm regards / The LOOP Team

02/09/2024

17/07/2024

The Project Palestine Emerging, for which we delivered the visual identity, is once again featured in international media—this time in The Economist.

Read the article for a comprehensive understanding of the conflict and potential solutions.

Link to the visual identity:
https://loopassociates.com/portfolio/palestine-emerging-visualizing-economic-reconstruction/

Amid war in Gaza, the prospect is at once more relevant than ever and more distant

04/06/2024

Here’s a little peek behind the curtain 👀 of a photoshoot helps orchestrate these days with one of our clients.

Explore previous client photoshoots on our website, linked in the bio.
-
-
-