11/03/2018
When these 4 major companies redesign their logo - it can be described as “a world of cool, factual understatement.” or as Shaughn McGurk, creative director, Incorporate says: “This looks like a graveyard of typographic personality to me. I know a brand is more than a logo, but a logo is meant to be a trigger to an emotional response – and a lot of the emotion has been eradicated, especially from an ordinary person’s point of view.”
What's in a brand? Paul Bailey at We Launch, argues that a company's image encompasses so much more than logos in 2018, from sound to smartphone app icons.