Scratcher

18/02/2025

📢 Want to boost your brand’s online presence?

A recent article on eCommerce Fastlane dives into the ultimate marketing playbook—covering everything from lead generation to email deliverability and, of course, gamified marketing (that’s where we come in 😉).

🔥 Key takeaways from the article:

✅ Find and qualify more leads with SellHack
✅ Increase customer engagement with gamification using Scratcher
✅ Automate outbound sales with Alore - Growth OS
✅ Ensure email deliverability with Bounceless.io

Read full article here: https://ecommercefastlane.com/boost-your-brands-online-presence/

In today’s digital landscape, having a strong online presence is important for businesses looking to attract and retain customers.

17/02/2025

🛒Gamification in eCommerce: A Fresh Perspective from ECOOKING A/S

Gamification in marketing often raises eyebrows—is it too playful? Off-brand? Only for Gen Z? But for Martin Vad Rudbeck Jespersen, ECOOKING’s Head of eCommerce & Digital Media, the results speak for themselves...

🔹 It’s not just for young audiences—customers of all ages engage when done right.
🔹 It’s not a gimmick—it supports real marketing goals, from education to sales.
🔹 It’s not complicated—starting small and testing makes all the difference.

Gamification isn’t about adding noise—it’s about adding value. Done strategically, it keeps customers engaged and makes the brand experience more rewarding.

Are brands overthinking it? Maybe. But ECOOKING proves that when done right, it works.

Read the full brand story here: https://lnkd.in/dYANtcSM

27/01/2025

🗣️ Let’s talk about seasonal campaigns for a second.

We all know the key seasons and those big sales peaks. But let’s be real—standing out when everyone’s fighting for attention? That’s the tough part 🫠.

That’s exactly why we put together this guide. Inside, you’ll find recommendations, creative tactics, and real-world business stories showing how brands have absolutely crushed it during the most competitive times of the year.

👉 Go ahead, download it for free here: https://lnkd.in/dQZu38Qw

Oh, and while you’re diving in, we’ve already rolled out some fresh new formats and updates to our gamification platform.🚀

Don’t wait—be the first to innovate!

14/11/2024

🥁 For the past two years, we've been perfecting Scratcher platform, what we believe is the future of gamification marketing—built to help companies engage their audiences like never before.

In the coming weeks, we’ll be sharing exciting updates as we approach our BIG launch on January 13th, 2025 🚀.

Pre-register today, and you’ll receive an exclusive early access link before the official launch. Plus, as an early Christmas 🎁, you’ll have the chance to win an early bird discount! Don’t miss out!

Pre-register here 👉 https://lnkd.in/d8amJ7Jc

21/08/2024

🧺Here’s a simple breakdown of the Drop Game Journey:

The Drop Game is a skill-based game that requires more from participants than just luck, making it an excellent choice for maximizing engagement and collecting first-party data. Instead of offering instant wins, participants are entered into a draw, with the winner announced on a specific date.

You can fully customize this game to suit your brand. For example, you can replace the basket 🧺with a shopping cart 🛒, a nest 🪹, a shoe 👟, or any other item to catch objects falling from the sky. You can also personalize the falling items, background, music, speed of the game, points needed to enter the draw, and decide whether participants can play multiple times or if there’s a restriction per person or per day.

Once your game is built, activate it through your own media channels or enhance its reach with ads to attract a larger audience and invite them to participate. In the example provided, the brand focused on engagement first and conversion later you can see that the form is after they play—a smart approach to maximize participation and results.

21/08/2024

🔝 Introducing the Scratchcard – a fun and engaging way to reward your website visitors!

Looking for a quick and exciting way to distribute instant wins and prizes to your audience? The Scratchcard is the perfect solution! This luck-based game not only engages your visitors but also helps you collect valuable first-party data, enabling you to stay connected with them through discount vouchers, newsletters, product updates, and more.

Why Choose the Scratchcard?

🪙 VERY EASY and fast campaign launch: Create your campaign in just a few hours with zero development skills required. It's simple and accessible for everyone!
🪙 Perfect for any occasion: Whether it's Halloween, Black Friday, or Christmas, the Scratchcard is a versatile tool to boost your brand's engagement.
🪙 Stay connected: Gather first-party data effortlessly and use it to keep your audience informed and excited about your brand.

Curious to see it in action?

Book a demo here: https://lnkd.in/e2uzef_E and discover how the Scratchcard can boost your marketing campaigns. One of our experts will guide you through the process and show you how to make the most of this powerful tool.

29/03/2023

Stay at the top of your audience’s mind, year-round. 🧠

Maximise your marketing potential with always-on campaigns. With this strategy, you make a commitment to consistently connect with your audience and grow their brand awareness!

Our suggestion: add gamification and take things to the next level! 🚀 With more targeted data, gamified always-on campaigns are a strategic way to keep your audience coming back for more.

Learn how you can implement always-on in your marketing strategy 👇
https://scratcher.io/.../benefits-of-always-on-marketing/

03/03/2023

The future of shopping is here–and it’s changing the game in a serious way! 🎥

Live shopping, with its combination of live streaming, social media, and e-commerce, is striking the right chord with consumers of all ages. 🎸 Compared to its 90s counterpart, this TV shopping revival has the added advantages of 1) being more widely accessible and 2) offering instant, DTC sales opportunities.

Why not inspire friendly competition by adding gamification! This duo is the perfect combo to boost sales and build a loyal customer base. 🤝

Check out our keys to success and see how others are going LIVE 💥
https://scratcher.io/blog/guides/gamification-and-live-shopping/

09/02/2023

NGOs 📢 It’s time to prioritise your gamification game!

Why? For most fundraising and membership organisations, gamification is a superior marketing channel that outperforms other approaches on most parameters!

Generate leads ✨ Enrich data ✨ Gather donations ✨

Dive into the details with Christian Sophus Ehlers, independent consultant and industry expert, as he shares how to work strategically with gamification.

Check it out 👇
https://scratcher.io/blog/guides/ngos-prioritise-your-gamification/

03/02/2023

Become your audience’s go-to for advice! Check out how home improvement retailer STARK educates about energy use and develops brand awareness using the Quiz game. 🔨

With interactive marketing, you can educate your audience in a fun and engaging way while gathering customer insights. 🏋️