01/09/2021
A new identity for an automotive brand set to lead an electric future ⚡️⚡️⚡️
Founded in 2016, .moto has broken ground in bringing personal electric mobility and commercial delivery solutions to the Middle East, with a range of avant-garde e-mopeds, bicycles, and scooters.
Black was tasked with shaping a single, global identity and narrative to lead the brand’s rapid growth and international expansion.
Inspired by nature, ONE MOTO’s new logo is a nod to the hummingbird in flight, the ultimate symbol of effortless electric efficiency, with the fluid, asymmetric design a symbol of motion towards a new electric-powered future.
Alongside the icon, the team developed a wordmark for each product. The bold new typeface is composed of selectively elongated letters giving each vehicle the impression of speed – even while standing still – leading to the team coining the phrase Emotion in Motion.
As the company embarks on a global expansion into new territories including the UK, India and Australia, ONE MOTO stands apart as a brand born in the electric age, with an identity to lead the brand into an electric future 🚀
View the full case at link in bio 🙌🏻
blackagency