Goodvertising

Name: Goodvertising
Address: Store Kongensgade 71A, Copenhagen, 1264, DK
Telephone: +4536959875

Hjem
Danmark
Copenhagen
Goodvertising

Let's hack advertising for the better. Buy the book Goodvertising - http://goodvertising.com
Share your campaign - [email protected]

Goodvertising is a book, but equally a tool that inspires us all – advertisers, marketers, NGOs and brands alike – to spark new and better solutions by sharing work for good. Essentially, Goodvertising shares and honours big ideas with a big heart. In this group, members are urged to share and discuss works for good in the creative industry. Invite others to do the same. Your voice does matter and

you can make a difference. The end goal is to raise the level of creativity for good, leading to the entire creative industry working towards doing the greater good. Follow us

19/08/2026

Dr. Bronner’s doesn’t do purpose campaigns. It does purpose. Six operating principles that actually run the company. Healthcare for employees. Fair pay for farmers. Near-zero waste. Profit to fight injustice. When purpose is built into the product, you don’t need to advertise it.

14/08/2026

“It’s time to unleash the IKEA effect and give people a chance to realise themselves through your organisation.”

The IKEA effect is a psychological phenomenon where people place higher value on something they’ve helped create or assemble themselves, compared to something that’s finished and ready to go.

Give people a say. Let them participate. They’ll care more about the outcome.

12/08/2026

Most conservation campaigns ask you to feel something. Porsche’s approach: remove the actual barrier.

Credit: newsroom.porsche.com

07/08/2026

Young people didn’t just develop taste. They developed a bu****it detector.

And the only way to circumvent it is to not bu****it.

From The Hero Trap.

05/08/2026

A 17-year-old just solved a problem the beauty industry has been ignoring for decades. Sapone

31/07/2026

Ashley Cracroft splits the difference on Dark Passenger (5.12-), Moab, Utah.

Photo: Andrew Burr

31/07/2026

Emotion drives action.

Not facts. Not statistics. Not clever copy.

The brands that understand this win. The rest wonder why nobody’s listening.

28/07/2026

Most brands aren’t solving anything. They’re balancing perception.

21/07/2026

Who benefits from your impact?

If you’re not sure, that’s exactly what the 1:1 is for. One hour with Thomas. Bring your campaign, your strategy, or your burning question.

Link in comments to book your hour.

17/07/2026

Welcome to the “We Care” Economy.

Every brand cares now. About the planet. About people. About causes they discovered last quarter.

Most of it is theatre.

Doconomy built a credit card with a carbon limit instead of a credit limit. Tony’s Chocolonely redesigned the bar, rewrote the supply chain, and invited competitors to do the same.

That’s not care as a marketing strategy. That’s care as a business model.

Caring is easy. Doing something about it is not.

Which brand do you think is actually doing it?

Adresse

Store Kongensgade 71A
Copenhagen
1264

Telefon

+4536959875

Internet side

http://goodvertising.com/

Underretninger

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