14/04/2015
A girl missing her dad combined with a helicopter, a spacestation, advanced GPS and computers and lots of cars. Sounds corny but it actually has a nice feel to it ... And space just looks awesome http://www.adweek.com/adfreak/hyundai-sends-girls-message-love-her-astronaut-dad-watching-space-164066
A lot of brands attempt space-related stunts. But for all the wonder inherent in the heavens, many of these campaigns forget that just being up there isn't enough. You need a human connection for any of it to matter to viewers.