Ipsos Denmark

07/07/2025

🤳 Discover the next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts.

Ipsos’ research reveals that balancing creativity with empathy supercharges short-form ad effectiveness.

🔗 Dive into our latest POV ‘Short-Form Social Misfits’ to see how you can ignite short-form video ad effectiveness with our Creative|Spark AI solution: https://www.ipsos.com/en-dk/short-form-social-misfits

21/06/2024

🌍 What's on the minds of Danes this May 2024? 🌍 The emoji might have given it away.

🌡️Climate change tops the list, but that's not all. Discover the top concerns and what they mean for the future!

In May 2024, climate change has emerged as the top concern for Danes, with 19.64% identifying it as their primary worry.

These insights highlight the evolving priorities and anxieties among the Danish population. Understanding these concerns can help businesses and policymakers address the most pressing issues effectively.

Take a look at the insights 👉 https://lnkd.in/dweRiK5P

17/04/2024

Did an invitation to the next Ipsos Live Event land in your inbox today? If not, here's you chance to discover the amazing speaker lineup 📢

⭐ Stuart Wood, Global Shopper Insights Lead, Ipsos
⭐ Peter Boris Kreilgaard, Chief Commercial Officer, Coop.dk
⭐ Antonia Dedekind, Consumer Insights Manager & Team Lead, Pandora
⭐ Anneli McCracken, CEO, Ipsos Simstore
⭐ Susan Kuo, Senior Client Officer, Ipsos Denmark
⭐ Paul Thomas, International Insight Director and Global Head of Shopper Insight, Beam Suntory

Sign up here: https://resources.ipsos.com/DK-EV-2024-05-30_EventRegistrationIpsos.html

Busy that day? Stay updated on trends & Insights: https://lnkd.in/dgtz8Ztq

25/03/2024

Global Consumer Confidence Index Takes a Dip: Unpacking the Latest Trends Across Economies 🌐

Ipsos' monthly Global Consumer Index study is ready with fresh numbers from markets around the world. Take a look a the numbers from your markets.

Some interesting key findings are:

- India holds the highest National Index score among the 29 countries surveyed, with a score of 72.2.

- Among European countries, Spain and Italy have shown a significant increase in their consumer sentiment with +3.0 points and +2.6 points respectively.

- Despite the decline in the Global Consumer Confidence Index, 18 out of the 29 countries surveyed have shown significant increases in consumer sentiment compared to the same time last year.

Take a look at the numbers here 🛒https://www.ipsos.com/en-dk/march-2024-consumer-confidence-mixed-throughout-europe

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22/03/2024

Did the coronavirus leave some scars around? 🦠 Four years ago, WHO first declared a global health emergency. In a new study, we take a look at the damages at it's wake.

Understandably, COVID-19 overshadowed all other issues at first but as lockdowns eased worries turned away from getting sick to sticker shock.

Back in April 2020 a mere 9%, on average across 28 countries, considered inflation a top concern for their country.

By April 2022, as people were starting to get back to their pre-pandemic lives (and spending habits), concern about the cost of living more than tripled to 32% and ultimately peaked at 43% in February 2023.

While inflation worry has now eased a bit to 34%, it’s still 25 percentage points higher than it was at the onset of the pandemic.

Take a deeper dive into the data here👉 https://www.ipsos.com/en-dk/data-dive-coronavirus-crisis-leaves-scars-lessons-its-wake

Four years after the WHO first declared a global health emergency we look at how views on everything from inflation to mental health have changed since 2020.

21/03/2024

How happy are the people in the markets you operate in? Find out in the new Ipsos report Global Happiness 2024 🌍 Discover how the generations differs in levels of happiness

Happiness is on the rise again, but not quite back to its 2011 peak, according to Ipsos' latest Global Happiness Report.

Here's Key findings include:
• A rise in global happiness to 71%, up from 63% in 2020.

• The Netherlands leads as the happiest country, with 85% of respondents reporting happiness.

• At the other end, Hungary and South Korea show the lowest levels of happiness, both at 48%.The report also sheds light on generational differences:

• Baby Boomers feel more in control of their lives than Gen Z, with 76% versus 65% respectively.

• Gen Z appears to be less satisfied with their mental health. In spite of overall happiness levels rising, satisfaction with country politics, economy and personal financial situations remains low.

• South Korea shows an interesting trend where happiness is higher among Gen Z and Baby Boomers compared to Gen X and Millennials. This may be attributed to the latter groups' role as key economic drivers, with the added pressure of supporting both their parents and children.

Read the full report to get a comprehensive understanding of how the world perceives happiness in the context of economic, political, and social circumstances

👉 https://www.ipsos.com/en-dk/global-happiness-2024

The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.

19/03/2024

Are emotions universal? How do we measure them? And what are the differences – and similarities - across countries? 🙂😓😠

The webinar series by Ipsos is drawing on new scientific research and reflecting on real-world examples showing how great communications and marketing can harness the power of our emotions.

Go to webinar recording: https://www.ipsos.com/en/webinar-keys-emotions-around-world

Researchers have been clear for decades that capturing the emotional response can power great campaigns, memorable experiences and help build stronger brands. But what exactly do we mean when we talk about emotion? And where can we apply our learnings to drive stronger insights?

19/03/2024

Are you ready for insights that reflects the reality of sustainability in product packaging? 📦🌍

In today's discerning market, 'sustainability' is not easily defined: it reflects not just environmental stewardship but also social responsibility, ethical production, and conscientious governance.

Learn more here: https://www.ipsos.com/en-us/sustainability-unwrapped-lessons-leaders-sustainable-packaging

Revisit our webinar exploring the potential of consumers’ sustainability perceptions to transform packaging appeal.

11/03/2024

Ipsos examines the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organisations 🖥

People with disabilities have considerable purchasing power, so inclusive design can significantly increase a brand's market share while demonstrating its commitment to diversity and inclusion.

In the paper, you will find three key reasons to make it a priority, including:
1️⃣ What things to consider when designing to support assistive technology.
2️⃣ Advice for conducting accessibility research and how to make it successful.
3️⃣ How to get started with accessible UX.

Learn more about the study here👉 https://lnkd.in/enHqszyj

11/03/2024

Do you think women's equality discriminate against men? 👥 Gen Zs stereotypes are often accused of being 'woke' however...

A 31 cross country study finds that:
👉 60% of Gen Zs thinks that women's equality discriminate against men.
👉Gen Z and Millennials are more likely to think agree that a man who stays home to look after his children is less of a man (25%, 27% respectively) than Gen X (20%) and Baby Boomers (11%).

Other findings may be just as surprising 😮. Take a look at other finding in the annual Ipsos' International Women's Day study here: https://lnkd.in/d5NkKmQr