06/04/2026
Copenhagen Store Opening
“Copenhagen, Edited by Freja Wewer”
A project developed for Pull & Bear to mark the opening of its first store in Copenhagen.
We led creative direction and graphic development, translating the concept into a cohesive visual and spatial system, in partnership with
For the in-store installation, we conceived an editor’s corneras a snapshot of Freja’s creative process: her workspace, left just as she stepped away.
Objects, references and materials come together, turning the desk into a living composition and inviting visitors into the world behind the outcome.