The Social Jet-Setter

The Social Jet-Setter Welcome to the ultimate marketing resource for travel advisors!

Stay ahead of the game with the latest industry news, expert marketing tips, and business-building strategies that will take your travel business to the next level.

The travel world didn't slow down this week. 🌍A resort fire in the DR displaced nearly 1,700 guests. Nassau just shatter...
23/06/2026

The travel world didn't slow down this week. 🌍

A resort fire in the DR displaced nearly 1,700 guests. Nassau just shattered its own cruise passenger record. Greece is having a moment. And United Airlines is about to make business class feel like a dinner reservation you actually want.

Swipe through for 6 stories worth knowing — whether you're planning your next trip or helping someone else plan theirs. ➡️

Which story surprised you most? Drop it in the comments 👇

Edited: We are still attending TAMS but have opted to give our presentation spot to AMA WATERWAYS this year. You’ll stil...
22/06/2026

Edited: We are still attending TAMS but have opted to give our presentation spot to AMA WATERWAYS this year. You’ll still the TSJ team each day grabbing all that great social media content for the event.

———
Will I see you there? Drop a comment if you are going!

This Friday and Saturday, TAMS 2026 kicks off. This will be my 4th year 😱. One in the crowd as an advisor and three as a presenter. Time flies, peeps.

I'm presenting on Friday. I'll be talking about the latest changes in Google, AI laws, and algorithms to help you be found and promoted more effectively online.

Then you'll see the FABULOUS Amy Nielsen and me grabbing content at the event, because we plan to practice what we preach. So if you'd like a shameless photo op for your 15 minutes of fame... FIND US!

See you there, travel friends!





So many business profiles are missing out on the juiciness that is 🎶 Trending Audio 🎶Because Instagram doesn't allow bus...
18/06/2026

So many business profiles are missing out on the juiciness that is 🎶 Trending Audio 🎶

Because Instagram doesn't allow business profiles to use copyrighted audio... 𝘜𝘕𝘓𝘌𝘚𝘚 you have your business category set to 𝗘𝗡𝗧𝗥𝗘𝗣𝗥𝗘𝗡𝗘𝗨𝗥 🤯

Go to "Edit profile" on your Instagram profile page. Then scroll down to "category." Change it to "Entrepreneur."

You should now be able to use trending audio.

I know what you are asking. Will not being in the travel advisor category hurt me?

Not really. As long as you are focusing your content on travel, using travel-related keywords in your captions, having a travel agent/advisor listed in your bio... You will be fine.

Being able to take advantage of trending audio far outweighs the category you're listed under.

Save this post so you know what to do later. Also, if you know someone who is struggling with this problem, tag them in the comments. Sharing is caring, you know. 😘





vY'all... travel is doing travel things again. 😅Airfare is climbing. People are fighting in airports. Carnival is trying...
16/06/2026

vY'all... travel is doing travel things again. 😅

Airfare is climbing. People are fighting in airports. Carnival is trying to tempt us with more food. And some bucket-list attractions are leaving travelers saying, "That's it?"

I've rounded up the biggest travel stories advisors should have on their radar this week. Grab your beverage of choice, give it a swipe, and let's talk about what's happening in our industry.

👇 Which headline made you stop scrolling?

15/06/2026

Nothing against FAMs... they serve a purpose, but THIS is not a FAM.

We do resort day passes. We experience resorts like clients. We focus on teaching your social media and content creation tactics to grow your business.

Yes... We do a site inspection. You meet with the resort team and network.

But the main goal is for you to walk away with a ton of content options, grow your confidence, and leave with a tribe to support you.

We've helped agents leave their 9-5, start their own agencies, build large followings, and hit associate status to start monetizing on social media.

If any of that sounds good to you, comment EXPERIENCE below, and I'll send you a link to learn more.

Travel news is doing the absolute most this week. 😂We've got cruise ships throwing giant birthday parties, an island tha...
09/06/2026

Travel news is doing the absolute most this week. 😂

We've got cruise ships throwing giant birthday parties, an island that basically ignores time, Europe creating new travel drama, and airlines side-eyeing their fuel bills.

Let's get into it. 👇





04/06/2026

Stop coming home from FAMs with 𝒏𝒐𝒕𝒉𝒊𝒏𝒈 𝒔𝒄𝒓𝒐𝒍𝒍-𝒔𝒕𝒐𝒑𝒑𝒊𝒏𝒈 to show for it.

This September, we're heading to Grand Riviera Princess in Cancun for 3 nights to actually enjoy the resort, learn the property, and create content that books trips.

Real time in the pool. Real meals. Real shot lists. Real connections. 😎
The kind of trip that fills your content calendar AND your booking pipeline.

𝗦𝗲𝗽𝘁 𝟮𝟭-𝟮𝟰, 𝟮𝟬𝟮𝟲
Comment 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 below and we'll DM you the details. You can also visit our Bio 🔗

🚨 Travel Advisors: There are a few things in this week's news that deserve your attention.A major cruise line just repor...
02/06/2026

🚨 Travel Advisors: There are a few things in this week's news that deserve your attention.

A major cruise line just reported a data breach affecting millions.

ASTA is taking a stand against suppliers that bypass advisors.

European airports are dealing with border control chaos.

And travelers? They're planning to spend MORE on travel in 2026.

Translation: There are opportunities (and a few headaches) headed our way.

I pulled together the biggest travel industry stories you need to know this week so you can stay informed, protect your business, and better serve your clients.

👉 Swipe through for the highlights.

Which story caught your attention the most this week? Let me know below. 👇





The travel industry is out here keeping everybody STRESSED this week. 😂✈️Portugal is preparing for major travel disrupti...
26/05/2026

The travel industry is out here keeping everybody STRESSED this week. 😂✈️

Portugal is preparing for major travel disruptions.
Fuel prices are changing how people vacation.
Cruise lines are making headlines again.
And Guyana is quietly becoming a hotspot for solo travelers.

Basically… there’s a LOT happening.

Swipe through for this week’s biggest travel headlines and trends advisors should have on their radar.

Save this post so you can come back to it later and send it to your favorite travel bestie.

25/05/2026

POV: You end up in West Tennessee at a dive bar in Amish country.

Yeah. I’m confused too.

Drinking helps. 🤣

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