05/04/2023
YouTube video hosting has a simple algorithm, video promotion requires less effort than search engine optimization of website pages. Based on the given parameters, the algorithm determines which videos to show and to whom. There are several options:
TAGS. Select keywords related to your topic, use them in titles and descriptions. We recommend creating a branded tag to select videos for the "Related" section. To speed up the promotion of a video on YouTube, look for high-rated content and watch its tags.
TITLES. The average title length is 40-50 characters including spaces. Effectively combine the keyword and brand: we use the first one at the beginning of the heading, the second one at the end. Use a call to action, and 1-2 words can be written through CapsLock.
DESCRIPTION. It is rarely read, but it has an impact when promoting on YouTube. For optimizers, the description is a real paradise. You can write text with keys up to 2,000 characters in it, in contrast to the title with its 50 characters.
MINIATURE. For the main picture, create bright images that reflect the essence of the content. Use proven YouTube video promotion techniques with thumbnails: before and after, pros and cons, 12 ways... and various short calls to action.
Before creating a video, it is important to collect keywords for it. Free tools include Google Keyword Planner. Use hints to promote your channel on YouTube: enter the main key and relevant queries will appear in front of you. It is due to the keys that some videos are displayed in the Google search engine when you enter a query.