04/09/2025
In the beginning, you’re the ultimate generalist.
One person, ten jobs. Sales, ops, finance, product.
But the founder’s real work is stepping aside without stepping away. It’s the delicate art of delegation, starting with hiring generalists.
Finance? Hand it to a controller.
Sales? Bring in someone who lives for it.
Ops? Let an expert build the systems.
And then, at some point, you’ll need specialists.
This is the generalist-to-specialist cycle. It’s how scrappy teams evolve into sustainable ones.
Every founder’s job is the same: make yourself less useful. That means firing yourself, one hat at a time.
Which hat are you ready to hand over?
