18/10/2020
We are living in the era of globalization, where foreign markets play a crucial role in the success of the company. If you have a product, which is successfully being sold in one market, why not bring it across the border and market it over there. This sounds easy, but in fact, it is not. Here is why.
https://babr.one/translators/multimedia-translation-localisation
Usually, you design the product to fit the local audiences, considering their habits, cultural aspects, language, and price. So, having a successfully sold product in Europe does not guarantee per default it is going to be a bestseller in the USA or China. There are however techniques that could be applied to your product depending on the you are targeting.
Although a global economy has evolved rapidly, the in many countries has remained constant over hundreds of years and shapes the decision-making process of its consumers. This implies that the aspects of , , and shall be strongly considered during a product or website localization.
Multimedia translation and localization from Babr
Every product that is created for another language market is unique. Whatever you want to produce for a global audience, you will need to start the process by doing a basic inventory of the work to define how each part of the product will be . You will need not only but also transcreation of the product terms, culturally adapting and translating the title, text, images, videos, advertisement campaigns from one locale into another.
Most of the time, if your product has a straightforward look, the translation should work in 90% of what you need to create for your new market. , , , , support, are great products to translate since the “how it works” is the same in each language. This method is going to be cost-effective since you usually pay by the word along with some project management fees. But if your product is not self-descriptive for other cultures, then you will need to spend some budget for the , to make new , hire copywriters, market researchers, and so on. This might cost much higher compared to the . Simply make a list of the things to be localized or transcreated and give it to the experts. They will calculate the price and delivery terms.