Blu Mint

Blu Mint Our mission is to increase business through the internet. Results-driven digital marketing for online businesses.

Speak with a digital specialist today to begin your SEO, PPC, social media, web design & more.

Search marketing is one of the most effective ways to grow a brand online.By combining SEO, PPC and SEM, businesses can ...
16/03/2026

Search marketing is one of the most effective ways to grow a brand online.

By combining SEO, PPC and SEM, businesses can increase visibility, attract qualified traffic and generate measurable leads.

In our latest article, we explain how search marketing experts develop strategies that deliver both immediate results and sustainable growth.

Read the full article here:
https://blumint.co/blog/search-marketing-experts

📊 Is your great content getting lost in the noise?Here's a mind-blowing stat: Every single second, 6 new websites, 116 b...
27/02/2026

📊 Is your great content getting lost in the noise?

Here's a mind-blowing stat: Every single second, 6 new websites, 116 blog posts, and 500 minutes of YouTube video are published online.

So how do you make sure YOUR content actually reaches your audience?
The answer: A strategic content distribution plan.

In our latest guide, we break down:
âś… The 3 types of distribution channels (owned, earned & paid)
âś… How to maximise each channel for your business
âś… Which content types work best on each platform
âś… How to measure what's actually working

Whether you're focusing on SEO, social media, or paid ads—understanding content distribution is the difference between content that converts and content that disappears.

Read the full guide: https://blumint.co/blog/content-distribution-strategy

Launching your website in multiple languages?Be careful.Most multilingual builds lose rankings due to poor structure, br...
16/02/2026

Launching your website in multiple languages?

Be careful.

Most multilingual builds lose rankings due to poor structure, broken hreflang or diluted domain authority.

In our new guide, we explain how to do it properly — including a real case study of how we built a 40-language website for Fortivus on Squarespace.

Inside, we cover:

âś” URL architecture decisions
âś” Language-first vs country-first
âś” Greek and Ukrainian URL character considerations
âś” How to scale to 10, 20 or 40 languages
âś” What metrics to track per language

If international growth is on your roadmap, this is essential reading.

Read it here: https://blumint.co/blog/multilingual-seo-websites

🧭 SEO vs UX — it’s a debate that never seems to end. But should it even be a debate at all?At Blu Mint, we believe the b...
13/10/2025

🧭 SEO vs UX — it’s a debate that never seems to end. But should it even be a debate at all?

At Blu Mint, we believe the best SEO strategy is an encompassing approach — one that unites all the moving parts. Simply optimising page titles or chasing keywords is no longer enough.

Search engine optimisation (SEO) helps websites rank. User experience (UX) ensures visitors stay, engage, and convert. For years, marketers and web admins have treated them as opposing forces — but the truth is, they’re stronger together.

In this article, we explore how SEO and UX complement each other across:
⚙️ Site speed and technical performance
đź§± Site structure and navigation
đź”— Internal and external linking
📝 Helpful content and readability
📱 Mobile responsiveness and accessibility

The takeaway?
When you design for users, you’re also designing for search engines. A fast, intuitive, and informative site doesn’t just feel better — it ranks better too.
SEO brings people to your website. UX makes them stay. Both matter equally if you want lasting results.

👇 Read the full article in the comments.

You could have the best ad creative in the world.....and still waste your entire budget if you place it on the wrong pla...
07/10/2025

You could have the best ad creative in the world...
..and still waste your entire budget if you place it on the wrong platform.

Think about it:

Promoting hearing aids during Saturday morning cartoons? 🤦‍♂️
Targeting Gen Z on Facebook when they're all on TikTok? đź’¸
Paying premium rates for audiences that don't match your customer profile? 📉

This is where digital media buying becomes CRITICAL.

It's not just about buying ad space—it's about buying the RIGHT ad space, at the RIGHT price, reaching the RIGHT people.

The modern media buying landscape is wild:
There are programmatic auctions happening in MILLISECONDS. Real-time bidding. DSPs and SSPs working behind the scenes. Direct publisher negotiations. Data targeting. Ad fraud prevention.

And if you don't understand how it all works? You're essentially throwing darts blindfolded and hoping one hits the bullseye.

Here's what smart media buying looks like:
✨ Matching your product to the right channels
✨ Understanding where YOUR specific audience actually spends time
✨ Optimizing budget across high-performing channels
✨ Timing your buys strategically
✨ Knowing when to go direct vs. programmatic
T he difference between good and bad media buying can literally make or break your campaign—no matter how good The difference between good and bad media buying can literally make or break your campaign—no matter how good your creative is.

Want to make every advertising dollar count?

We've put together the ultimate guide to digital media buying that breaks down everything you need to know.

👉 Read it here: https://blumint.co/blog/digital-media-buying-guide

We've put together the ultimate guide to digital media buying, breaking down everything you need to know.

🚀 Plot twist: Your customers might not be finding you on Google anymore...They're asking ChatGPT, Gemini, and other AI t...
27/09/2025

🚀 Plot twist: Your customers might not be finding you on Google anymore...

They're asking ChatGPT, Gemini, and other AI tools instead!

With nearly 3 BILLION monthly visits to AI platforms, the search landscape has quietly revolutionised.

Here's what's wild: These AI tools work completely differently than Google. Some use live web data, others rely on training datasets from months ago. Your optimisation strategy needs to account for both!

The bottom line?

While everyone's obsessing over Google rankings, smart brands are already capturing attention in AI responses.

Want to future-proof your visibility? Our latest guide breaks down exactly how to show up when your customers ask AI about your industry.

https://blumint.co/blog/seo-brand-visibility-llms

Our CEO David Bailey is attending the Brighton SEO  conference in San Diego this week. Feel free to message us to reques...
24/09/2025

Our CEO David Bailey is attending the Brighton SEO conference in San Diego this week. Feel free to message us to request a consultation with him if you're in the San Diego area.

📚 If your content isn’t easy to read, your readers won’t stick around.We break down Flesch Reading Ease Scores—what they...
21/08/2025

📚 If your content isn’t easy to read, your readers won’t stick around.

We break down Flesch Reading Ease Scores—what they are, how they work, and why they matter for SEO and user engagement.

You’ll learn simple tips to improve your content's readability and keep your audience coming back for more.

Read the full post 👉 https://blumint.co/blog/flesch-reading-ease-scores

📣 There’s more to marketing than just social media posts.Want to really get your business noticed? We’ve pulled together...
01/08/2025

📣 There’s more to marketing than just social media posts.

Want to really get your business noticed? We’ve pulled together 12 marketing hacks that work—from bold branding and strategic content to smart SEO and local search tactics.

If you’re looking to stand out and scale up, start here:

👉 https://blumint.co/blog/marketing-tips-business-noticed

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