Chief Marketing Technologists - Johnson Digital

02/01/2021

Twitter campaign shows you can make the most out of a bad situation....

15/12/2020

In the next 10 years, key will converge to completely disrupt the five foundational sectors— , , , , and materials—that underpin our global .

In the next 10 years, key technologies will converge to completely disrupt the five foundational sectors—information, energy, food, transportation, and materials—that underpin our global economy. We need to make sure the disruption benefits everyone.

04/12/2020

It is hard to argue with Gary Vaynerchuk. Sometimes it is just better to get things done. Just do it.

Don't ever ever ever overthink. Just DO.

04/12/2020

Jason Baldwin, the global head of product management at WPP described five major in that would shape the decade ahead for and . The top five inlcude:

1. “No Code” - Less need for
2. Growing Platforms, Networks & Marketplaces
3. Growing Marketing Technology (martech) solutions
4. Big data - Right operations will drive competitive
5. marketing automation - and AI will provide with more time and new tools to focus on , & .

See the full presentation here: https://bit.ly/3lEnfO1

08/08/2018

Great article. “ ” is a crutch for those who do not have a real .

“Agile marketing” is a crutch for those who do not have a real strategy. That was the headline from an article published this week by Samuel Scott on The Drum. Now, I’m a fan of The Drum. They generally have sharp coverage of marketing and media topics. I’m also a fan of Samuel in particular...

30/08/2017

In case, if you are looking for a 2D animation or whiteboard explainer video software....

Wondering how to get a free 2D animated or whiteboard explainer video? Reviews of the best explainer video software to do it yourself easily.

21/08/2017

Bridging and action: How to create killer reports

Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop's tips and tools below to create powerful, useful reports that drive results.

21/08/2017

Storyboard: How important is ?

Watch the interview of Priya Nair, ED of HUL, Shireesh Joshi, Founder & CEO of Priism Consulting and Karthi Marshan, Sr Exec VP & Head- Group Marketing of Kotal Mahindra Bank with CNBC-TV18's Anant Rangaswami where they spoke about the importance of mobile marketing.

21/08/2017

Webinar #2: The Changing World- Managing resistance and building a commitment to new ways of working.

Webinar #2: The Changing Agency World Managing resistance and building a commitment to new ways of working. The relationship between power and influence, and the knowledge of how to get people to stretch themselves in times of change is critical to both engage a workforce and continue to do great wo...

16/08/2017

Though tactics and strategies differ greatly for technical and non-technical from columnist Jim Yu.

Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that they find ways to work together. Each is powerful on its own, but it’s in the combined efforts of both that the real magic happens.

16/08/2017

are often ignored with businesses all over the world...

SEO — or search engine optimization — is, like many things, too often taken for granted. The subtle nuances of SEO are often ignored with businesses all over the world incorrectly choosing to ignore SEO opportunities on a regular basis. All too often, you see companies do a number of offline activit...

16/08/2017

You can test anything and everything with your campaigns, and you should.

Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to kno