Smaily - intentionally simple email marketing and automation

15/06/2026

Looking for an email marketing agency that can do more than send campaigns?

Smaily is known as an email marketing platform, but we also help brands with the work around it.

✅ email design

✅ copywriting

✅ HTML emails

✅ consultation

✅ training

✅ automation workflows

✅ strategy and campaign planning

So if you need someone to help with your newsletters, improve your email flows, write better campaign copy or build automations that support your business, Smaily can help.

You don’t need to figure out every detail alone. We have specialists for each part of email marketing, from design and copy to technical setup and automation.

Explore our services and see where we can lighten your workload: https://smaily.com/our-services/

11/06/2026

That slightly nervous feeling before sending an email campaign? 😬

Did I remember the preheader, alt texts and all the small details that matter?

Smaily’s free pre-send email checklist helps you review the essentials before your campaign goes out. ✅

Explore the checklist and other free email marketing resources in Smaily’s e-library: https://smaily.com/e-library/

09/06/2026

Summer is for slowing down. Your email marketing can keep going. ☀️

Your team can take a break while welcome emails, follow-ups and reminders keep running in the background.

With Smaily automations, important emails reach the right people at the right time, even when you’re at the beach, in the forest or already mentally out of office.

Set it up once and let it work through summer.

Discover more: https://smaily.com/automate-with-smaily/

04/06/2026

Summer is here, and keeping track of your revenue matters. ☀️ Especially in email marketing.

With Smaily’s Campaign Revenue, you can connect your campaigns with sales results and see what is actually working.

✅ See how much revenue each campaign brings

✅ Track conversion rates

✅ Understand average revenue per user

✅ Make smarter decisions based on data

✅ Optimize campaigns that drive sales

Campaign Revenue is available for Smaily paid package users.

Want to know which emails bring in revenue? Join Smaily’s paid package and start measuring what matters: https://smaily.com/campaign-revenue/

02/06/2026

Which performs better: a discount, a reward, or exclusivity? 🤔📧

The answer is frustratingly simple: It depends.

Value doesn't always mean a bigger discount.

Sometimes it's early access.

Sometimes it's a reward.

Sometimes it's simply removing friction at the right moment.

The problem is that many brands keep reaching for the same promotional tool over and over again, even though different customers respond to different motivations.

In our latest article, we explore 25 email marketing promotions, including:

💸 Discount-based incentives and pricing strategies

🚚 Delivery and friction-reducing offers

🎁 Gifts, bundles, and bonus products

⭐ Retention and relationship-based rewards

🎮 Interactive and gamified campaigns

📈 Subscription and conversion accelerators

The promise of value is what turns a visitor into a subscriber.

You just need to understand what "value" means to them.

Take a look here 👉 https://smaily.com/the-complete-guide-to-email-marketing-promotions/

28/05/2026

Smaily ja Infopanga veebinari “B2B meiliturundus: spämmivabalt ja otse otsustajani” salvestus on nüüd järelvaadatav.

Veebinaril rääkisid Erkki Markus ja Tanel Rand Smailyst ning Kadi Voitka ja Cassidy-Cassandra Valge Infopangast sellest, kuidas teha B2B meiliturundust läbimõeldult ja sihitult, nii et sõnum jõuaks õigete otsustajateni ega mõjuks spämmisena.

Juttu tuli muu hulgas sellest, kuidas:
👉 valida täpsem sihtrühm
👉 kirjutada sõnum, mis viib järgmise sammuni
👉 ehitada usaldust enne müügipakkumist
👉 kasutada andmeid ja turundusnimekirju vastutustundlikult
👉 hoida fookust järjepidevusel, mitte ühekordsel kampaanial

Aitäh kõigile, kes osalesid, kaasa mõtlesid ja küsimusi esitasid.

Kui soovid mõne teema juurde tagasi tulla või veebinari endale sobival ajal vaadata, siis salvestuse leiad siit:

👉

Infopanga ja Smaily veebiseminaril räägime sellest, millised B2B e-kirjad päriselt töötavad, kuidas vältida spämmilikku muljet ning kuidas jõuda õigete inime...

25/05/2026

In B2B, a “yes” often takes time. That’s why nurture emails can’t rush the buyer, push for a demo too early, or treat every lead the same.

At Masters of Email Marketing, Kelly Cline, Founder & Email Marketing Strategist, shared how to nurture the slow yes in long B2B sales cycles.

Kelly helps EdTech and SaaS brands turn email into trust currency, building the kind of messaging that supports buyers long before they are ready to speak with sales.

In her session, she covered:

👉 why asking for a meeting too early can hurt trust

👉 how to use customer stories throughout the nurture journey

👉 why different buyer actions need different follow-ups

👉 how case studies can answer objections without sounding pushy

👉 what “micro yeses” tell you about buyer intent

One of the strongest takeaways from Kelly’s session was that customer stories should not sit at the end of the journey. They can help buyers understand the pain, see the proof and imagine the possibility much earlier.

If your B2B sales cycle is long, this session is worth watching.

Watch Kelly Cline’s full session on YouTube: https://www.youtube.com/watch?v=Fx5-lRwxFdY

21/05/2026

Finance and email marketing walk into a blog… 📉🤝📧

And instead of comparing notes, they realize they’ve been dealing with the same problem all along: time.

Turns out, opportunity has quite the appetite for time. But opportunity itself ages faster than milk 🙁

In trading, value decays as expiration approaches. In the inbox, engagement fades as attention shifts elsewhere. Different worlds, same underlying mechanics.

Performance rarely comes down to copy or offers alone — it moves to the rhythm of “tick, tock…”.

In our latest piece, we break down:
⏳ What time decay actually means and looks like in the inbox
📉 Why engagement drops faster than most marketers expect
⚙️ How automation influences the decay curve
🎯 Why time is… actually the hero of this article

Because in both markets and inboxes, value doesn’t disappear instantly – it just slowly fades while you’re not looking.

So start with taking a look here 👉 https://smaily.com/time-decay-in-email-marketing

What is time decay in email marketing, and how do engagement and conversion potential fade over time? We use parallels from options trading to better understand inbox timing.

19/05/2026

We thought you couldn’t put video directly in email. Turns out, you can. And yes, it feels like email magic. ✨

In her Masters of Email Marketing session, Lisa S. Jones, Founder & CEO of EyeMail Inc., showed what video email engagement can look like when it goes beyond a play button, a GIF, or a link to another page.

This is one of those “wait, this is possible?” moments. 🤯

Lisa explained why static messages are no longer enough when attention is harder to earn and people expect communication that feels more human, memorable and direct.

Her session covered:

🎥 why video in email is becoming a real engagement opportunity

📩 how brands can use video for campaigns, events, leadership messages and customer communication

🧠 why emotion, clarity and presence matter in the inbox

⚡ how to start testing video email without making the process complicated

The marketers who understand this early will have an advantage. 👀

Watch Lisa S. Jones’ Masters of Email Marketing presentation and see what the next layer of email engagement can look like: https://www.youtube.com/watch?v=UUIYvdi0QBE

18/05/2026

We're ready for RIGA COMM 2026! 🥳

The participant list just got even better, welcome Smaily - intentionally simple email marketing and automation!

📌Check out full exhibitor list: rigacomm.com/catalogue
See you at Riga Comm 2026 on October 8-9.👋

Find new technology partners and digital solutions for your organization.
🎫 rigacomm.com/get-tickets