Smaily - intentionally simple email marketing and automation

24/09/2026

To ping, or not to ping, that is the question: Whether ’tis email, SMS, or push. 📧📱🔔

It’s easy to think the more channels, the better. But sending the same message everywhere doesn’t automatically make your customer communication more effective. Sometimes, the best channel is simply the one that fits the moment.

A detailed product announcement probably needs more space. A delivery update might need to be seen right away. And a reminder about something happening inside your app? That could be a perfect job for push.

In our latest article, we look at:

📧 What email, SMS, and push are each best suited for

⏰ How urgency should influence your channel choice

👀 Why customer behavior and relationship matter

🔁 How frequency and consent can change the decision

💬 When using multiple channels makes sense

The goal isn't to be everywhere. It’s to be useful in the right place at the right time ➡️ https://smaily.com/choosing-between-email-sms-or-push/ ‎

Learn when to use email, SMS, or push notifications and how to choose the right channel based on urgency, context, customer behavior, frequency, and consent.

21/09/2026

RIGA COMM is one of those events we genuinely look forward to every year. 👀

This October, we’re heading back to Riga for two days full of good conversations, fresh ideas and, hopefully, a lot of familiar faces.

If email marketing is on your mind, come find the Smaily team. We’ll be there to chat, answer questions, share ideas and talk about what’s actually working in email marketing right now. 💌

RIGA COMM 2026

📍 Riga

📅 October 8–9

Who else is coming? 👋

14/09/2026

There’s something especially rewarding about knowing that the help you provide actually makes someone’s day easier.

Lately, we’ve received some lovely feedback from our customers, and it’s a good reminder of why we care so much about support in the first place.

We get to work with great people every day – helping them solve problems, find answers, and get more out of their email marketing. And we never want that experience to feel distant or automated.

At Smaily, there are real people behind the support. People who reply, help, explain and actually care about getting you to the right solution.

And yes – that includes customers on our free plan too. 💙

If having real human support matters to you, come give Smaily a try.

09/09/2026

Smaily CEO and founder Erkki Markus is taking the stage at Best Internet 2026. 👋

The conference brings together digital marketing practitioners and experts for a day full of ideas, tools, and examples that marketers can take back to their own work.

Erkki will be part of the “Hacks & Tricks” session, where each speaker shares five practical tips, tools, prompts, or ways of working from their everyday experience.

So if you’re coming to Best Internet this year, keep 11:50 free in your schedule. 👀

Who’s coming to listen?

08/09/2026

What if your best-performing email is sending people to your worst-performing page? 😬

We’re used to focusing on everything that happens before the click: the subject line, the copy, the offer, the CTA... But even a great email campaign can stumble when the subscriber reaches the landing page.

And sometimes the problem isn't that the page is bad. It’s that it’s asking the wrong things, speaking too broadly, or simply making the next step harder than it needs to be.

In our latest article, we look at:

🎯 Why the same landing page doesn't work for everyone

🔗 How small gaps between email and page can hurt conversions

📝 When asking for more information can backfire

📊 Why clicks don't always mean conversions

Your email may have done its job. Make sure your landing page does too. ➡️

Your email campaign may be driving plenty of clicks, but the right landing page can make the difference between traffic and conversions.

07/09/2026

Looking for some good marketing reads? 👀 Powerful Marketers blog is packed with practical insights, fresh ideas, and expert perspectives for marketers who want to keep learning. And now you can find Smaily there too.

Our article, “From Inbox Noise to Inbox Value: The Email Marketing Rules You’re Probably Overlooking,” is now live. 🥳

A bigger email list doesn’t automatically mean better results, and an unsubscribe doesn’t always mean something went wrong. Even open rates only tell part of the story.

In the article, we look at what really shapes email marketing performance today – from list quality and deliverability to authentication, meaningful metrics, and the overall inbox experience you create.

Read the full article on the Powerful Marketers blog 👇

Email marketing shouldn’t be about sending the same message to everyone and waiting for the opens to come in. Increasingly, it is about earning the right to

31/08/2026

Your transactional emails might be the most important emails you send.

Order confirmations.

Password resets.

Invoices.

Shipping updates.

Account notifications.

These aren’t emails your customers might open. They’re often the emails they’re actively waiting for.

So why do transactional emails so often get treated as an afterthought?

With Smaily Transactional, they don’t have to.

✅ Send emails via API or SMTP

✅ Let marketers create and update templates without calling a developer every time

✅ Keep track of opens and clicks

✅ Send statistics back to your other systems via API

✅ Keep your email communication GDPR compliant

And because transactional emails are kept separate from your marketing campaigns, they have their own sending infrastructure built for reliable delivery.

Your developers get the tools they need. Your marketers get control over the content and design. And your customers get the right email at exactly the right moment.

Learn more about Smaily Transactional 👉 https://smaily.com/transactional-emails/

26/08/2026

Most email tools say they’re easy to use. 👀 The real question is: how much time does it still take you to create one good-looking campaign?

If every newsletter means adjusting layouts, fixing mobile views, asking a designer for help or fighting with HTML, the tool is creating more work than it removes. 😵‍💫

That’s exactly what Smaily’s template editor is built to avoid.
✅ Create a polished campaign yourself
✅ Reuse layouts that already work
✅ Make sure your email looks good across devices
✅ Add the elements you actually need

Less time formatting emails. More time thinking about what actually makes people open, click and buy. 📈

That’s what a good email editor should do.

18/08/2026

🚫🍂 We can't stop the leaves from falling, but we can stop our emails from falling into the same old patterns 🍂🚫

Sometimes the most effective autumn email is not the one with the most “autumn in it.” It's the one that arrives at exactly the right moment, with something your subscriber actually needs as they settle back into their routine.

Being “in season” can mean something much more meaningful than using different emojis and references. Come to think of it, your subscribers might not even eat pumpkins or drink that kind of latte...

In our latest article, you'll get to know:
📬 How to stand out when inboxes get busy again
🔄 Why cleaning your mailing list might need a little patience
🌱 How to grow the list while attracting the right subscribers
🎬 Does your email marketing fit the documentary, horror, of feel-good genre?

Acknowledge the shift in your customer's world, and read what they actually need from you now ➡️

Discover how to approach autumn email marketing without the usual clichés and make your seasonal emails more relevant to subscribers.

17/08/2026

Autumn is almost here, which means it’s time to get your campaigns running again. 🍂 And if one of your goals is to grow your email list, you don’t need to build a new page on your website or wait for help from IT.

With Smaily Landing Pages, you can create a campaign page yourself, connect it directly to Smaily and start collecting new contacts right away.

Use it for giveaways, lead magnets, event registrations, newsletter signups or any other campaign where you want to turn visitors into subscribers.

Simple to set up, already connected to your email marketing and one less thing to add to your developer’s to-do list. 🙌

What’s the first campaign you’re launching this autumn?