Smaily - intentionally simple email marketing and automation

10/08/2026

Your email got a 42% open rate.

Great.

But did it make any money? 👀

Open rates and clicks can tell you whether people interacted with your campaign. They don’t tell you whether the campaign actually contributed to your revenue.

That’s why we built Campaign Revenue in Smaily.

It helps you see what happened after the click:

💸 how much revenue the campaign generated

💸 how much revenue came from each recipient

💸 which campaigns actually moved the needle

Because a “successful” email campaign should mean more than a nice-looking percentage in a report.

Check out Campaign Revenue: https://smaily.com/campaign-revenue/

29/07/2026

Your next subscriber could be one landing page away.

With Smaily, you can create a branded landing page, add a subscription form and send every new contact directly to your Smaily account. 📩

No coding. No complicated setup. 🙌 Just choose a template, customise the design and start sharing the page through social media, ads, emails or anywhere else your audience can find you.

You can also connect the form to automation, so every new subscriber receives a welcome email or enters the right workflow immediately.

Build the page. Share the link. Grow your list. 🚀

Create your landing page with Smaily for free.

23/07/2026

📧 "Hi, Sarah" isn't what makes an email personal.

But understanding what Sarah is actually interested in does the trick.

A visitor who keeps returning to the same product, explores a specific category, or searches for a particular solution is already telling you something. Browsing behavior reveals intent long before a purchase happens.

Used thoughtfully, this data allows you to send emails that feel genuinely relevant instead of relying on broad audience segments or guesswork.

In our latest article, we explore:

🔍 What browsing history actually means in email marketing

📧 Which email campaigns benefit most from behavioral data

⚙️ How browsing history works behind the scenes

🔒 How to personalize responsibly while staying compliant

The goal isn't to collect more data. It's to use the right data to create emails that are more helpful, more timely, and more valuable for your customers.

Read the full article here:

Browsing history helps marketers understand customer intent, making it possible to deliver more personalized, timely, and relevant email campaigns.

20/07/2026

Looking for an agency to handle your email marketing for you? 📧 That's exactly what Smaily is – a partner who thinks along with you, not just a platform you're left to figure out alone.

Want design that actually looks like your brand? Our team builds it. Need custom HTML that renders perfectly on every device? We've got a specialist for that. Not sure what to even write? 🤔 Our copywriters handle it in English or Estonian, in your tone.

Once the content's sorted, we help you:

🔁 automate sends so the right message lands at the right time

💡 get strategic advice on segmentation and performance

🎓 train your team so the platform stops feeling like a mystery

Strategy in the morning, design and automation running by evening. ⚡

If email marketing's just one more thing on your plate, we're happy to lighten that load.

17/07/2026

Did you know Smaily is an Estonian company? 😊 🇪🇪

Just a fun fact for your Friday, but it actually means a few real things:

✅ Support in Estonian, English, Russian, Finnish, and Latvian

✅ GDPR that's built into how we work, not bolted on to check a box

✅ A team that already understands your market, because we work in it too

Choosing a local partner means choosing someone who picks up the phone and actually gets it.

13/07/2026

Launching a webinar or campaign should feel exciting, not like starting another website project.

With Smaily landing pages, you can create a focused page for your campaign without coding or extra development.

Use it to:

📩 collect new contacts

🎟️ register attendees

🛍️ promote an offer or product

💬 gather feedback

⚙️ trigger automated follow-up emails

Choose a template, customize it to match your brand, and share the link in emails, social media posts, or ads.

One landing page can turn interest into sign-ups and keep the conversation going through automation.

Learn more: https://smaily.com/landing-pages/

08/07/2026

📬 If you've thought even once in the past month that your email platform is too complicated or too expensive, that's usually not a random thought. It's a signal.

Smaily puts segmentation, automation, deliverability, and reporting in one place, without the setup time or the price tag most platforms come with.

See it running with your own use case in a free 30-minute demo 👉 https://smaily.com/book-a-demo/

06/07/2026

Our annual Smaily Summer Days took us to Rummu for three days of games, swimming, football and team spirit. ☀️

A few moments from our summer getaway:

1. We didn’t take a full group photo, but here are around 20 of us waiting for the orienteering game to begin.

2. First things first: grilling. 🔥

3–4. Orienteering, Smaily style. We had to use both an iPad and some old-school methods to help save the world. 🕵️‍♀️

5. A happy group shot after the mission was completed.

6. Our CTO & Co-founder Kait and our partner Viivika hosted a tequila tasting, and we learned that tequila is definitely not just something you drink fast to get drunk. 😂

7. Viivika understood the assignment: tequila tasting, but make it memorable. 🫶

8. The smallest participants watching the volleyball tournament. 🏐

9. These were the amazing Rummu views we got to enjoy every day. 🌊

10. And of course, football had to be watched too. ⚽️

Three days of good food, good people, a little competition and a lot of summer energy. Exactly the kind of time that reminds us how much the people behind Smaily matter. 💙

30/06/2026

This cat is judging your email workflow. 👀

If you haven't automated your emails yet, summer is the perfect time to do it.

Welcome series, abandoned cart reminders, and re-engagement flows keep working while you're actually enjoying the season.

Wait longer, and manual sends pile up, along with the customers you're missing.

👉 Set up your automation in Smaily. Need a hand? Customers on a Monthly plan get 30 minutes of free consultation.

29/06/2026

Most email marketing discussions today tend to focus on tools, automation, or AI replacing human work.

But the real shift is happening somewhere else: it’s in how we think about email marketing strategy itself.

Success in email is no longer just about sending campaigns. It’s about understanding systems: how data is structured, how testing actually creates learning, and how metrics can either clarify or distort reality.

In our latest guest article, founder and CEO of Stripo and our good partner Dmytro Kudrenko breaks down what modern email marketing really looks like in practice.

He explores:

📊 Why email marketing maturity depends on both data and mindset (Shu–Ha–Ri framework)

🧩 How different levels of customer data unlock different types of marketing

🧪 Why testing should focus on learning, not just performance lifts

📉 How common email metrics can be misleading without context

⚙️ Why reducing operational complexity is key to scaling effectively

The strongest email programs today aren’t necessarily the most complex. They’re the ones that know what to measure, what to ignore, and when to simplify.

Learn about Shu, Ha, and Ri and more here 👉

Discover how a modern email marketing strategy combines the right skills, data, testing, and metrics to drive long-term business success.