Gemius Eesti

02/06/2026

🛍️ The latest Gemius e-commerce study reveals that although residents of the Baltic States primarily shop online for better prices and time savings, their shopping habits, as well as the categories of products and services they purchase most frequently, differ. The study provides insights into e-commerce trends in Latvia, Lithuania, and Estonia, while also highlighting the key factors that influence the online shopping experience.

Read more here 👇

The latest Gemius e-commerce study reveals that although residents of the Baltic States primarily shop online due to better prices and time savings, their shopping habits, as well as the categories of products and services they purchase most frequently, differ. The study provides insights into e-com...

21/04/2026

🤩 Internet research and technology company Gemius has released the latest results of its e-commerce study in Estonia.
Mobile devices are strengthening their role in the shopping process, while computer usage is gradually declining.

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Internet research and technology company Gemius has released the latest results of its e-commerce study in Estonia. The findings show that online shopping is increasingly becoming a regular habit – the share of residents who shop online at least once a month or more often is growing. At the same t...

11/03/2026

🎉 Õnnitleme loosimise võitjaid!

🥳 Suur aitäh kõigile, kes osalesid Gemius uuringus ja täitsid interneti ostuharjumuste küsimustiku!

📧 Oleme loosimise võitjatega juba e-posti teel ühendust võtnud. Vaata oma e-postkasti — võib-olla oled just sina üks õnnelikest!

24/12/2025

Gemius meeskond soovib südamlikke jõule ja edu rohket uut aastat! ☃️🎀🎄

07/11/2025

📊 Which websites Estonians visited the most from computers in September and October?

Find out here 👇

International technology and research company Gemius has published its latest data on the most visited websites from computers in Estonia during September and October 2025. The data highlights the continued strength of global platforms, notable shifts among Estonia’s news portals, and active compe...

06/10/2025

🛍️Consumers in the Baltics continue to actively shop on foreign e-commerce websites, most often purchasing clothing and accessories, transport tickets and tolls, as well as travel rentals and reservations such as hotels and cars. While online shopping abroad remains popular across all three Baltic countries, the share of people making such purchases has increased particularly in Latvia and Estonia in recent years.

Find out more in the latest article ⬇️

According to an e-commerce study conducted in the Baltic states by the international internet research and technology company Gemius, consumers in the region continue to actively shop on foreign e-commerce websites, most often purchasing clothing and accessories, transport tickets and tolls, as well...

18/09/2025

📊 Which websites Estonians visited the most from computers in July and August?

Find out here 👇

Internet technology and research company Gemius has published its latest data on the most visited websites from computers in Estonia during July and August 2025. The results reveal steady dominance of global platforms, modest changes among local news portals, and shifting competition between ecommer...

22/08/2025

Curious how Estonians are using ChatGPT? Discover the latest insights on usage patterns and demographics in our newest article 👀⬇️

ChatGPT is particulary popular among young internet users, women and office employees, and its reach is mostly trending upward, according to data from gemiusAudience. The analysis took into account indicators showing the number of users on the computer platform, their demographics, and the level of....

25/07/2025

🍕An e-commerce study conducted by Gemius in the Baltic states revealed that interest among respondents in ordering takeout meals and groceries from local e-commerce websites has significantly decreased in recent years, while the demand for purchasing healthcare products online is steadily growing in Latvia and Estonia.

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According to an e-commerce study conducted in the Baltic states by the international internet research and technology company Gemius, interest among respondents in ordering takeout meals and groceries from local e-commerce sites has significantly declined in recent years. Meanwhile, the demand for p...

18/07/2025

📊 Which operating systems dominate web browsing?

Gemius data for June 2025 (covering both desktop and mobile devices) reveals some interesting trends across different countries! 🌍

📱 Android devices remain the most widely used in the majority of countries included in the Gemius Ranking
🍏 Apple OS devices are the most preferred in Denmark, Belgium, and Luxembourg
🖥️ In many Eastern European countries, as well as in Turkey, Windows OS takes second place