04/12/2023
📈💰Which route offers the best return on investment (ROI), SEM or SEO?
Dive into our new blog article below, written by Associate News Editor of Search Engine Journal Kristi Hines, to find out how these strategies differ in driving user traffic and engagement over time, considering factors like user intent, attention, and readiness to act.
Beyond statistics and tips, you can also learn about the SEM and SEO journey of Zoom.com.br. The Brazilian e-commerce company started in 2010 with ten people and by the time of its IPO in 2021, it had more than 50 million visits per month to a website with more than 30 million different product pages.
Sharing Zoom's success and lessons learned is Thiago Flores, its former CEO and current board member and advisor to e-commerce companies and tech start-ups.
Spoiler Alert: “Today I think investing more in SEO, especially in link building, could increase our profits even further”, says Thiago.
Unveil the pros and cons of Google Ads vs. SEO. Learn how each strategy can impact your business's online visibility, customer acquisition, and bottom line.