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31/05/2023

It's an honor to introduce Israa Alrawi of The Winbox, an e-commerce expert turned email marketing maestro, to our community!

Having started her journey as an e-commerce store owner, Israa successfully pivoted to email marketing, helping countless businesses boost their revenue - one of her clients went from making $𝟮 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗽𝗲𝗿 𝘆𝗲𝗮𝗿 𝘁𝗼 $𝟭𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝗲𝗺𝗮𝗶𝗹 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. Here's what you'll learn from her inspiring journey:

➡️ https://youtu.be/P_4XmWcahj4

✅ How she scaled her business to mid-six figures within a few months
✅ Her experience juggling a growing business and family life
✅ The difference between 'best email practices' and 'deliverability practices,' and why the latter are mandatory for successful email marketing
✅ Using SPF and DKIM to establish trust with major email service providers
✅ Debunking the myth of 'spam words'
✅ Why she thinks seed lists are crucial in diagnosing deliverability problems
✅ How failing to focus on deliverability can lead to a significant decrease in revenue over time.
✅ How she sets up money-making automations
✅ PLUS: 5 Strategies that can help you drive revenue
✅ And much more!

➡️ https://youtu.be/P_4XmWcahj4

30/03/2023

I'm thrilled to let you know about my newest guest, Ben McAdam of ProfitsCollective.com - a game changer for anyone struggling with their business profits!

Not only has he helped over 1,000 business owners achieve financial success, but he's also a Profits Coach with over a decade of experience under his belt. With Ben's guidance, some of his clients have gone from being in the red to $1𝟶𝟶k profit within just one year!

Now he's sharing all the tips and tricks that helped his clients achieve huge profits!

➡️ https://youtu.be/FH0lC_wz3KU

✅ How Robert Kiyosaki's "Rich Dad, Poor Dad" got him into accounting
✅ What he does as a Profit Coach and Virtual CFO
✅ How he calculates the ideal margins
✅ Setting margins that make his clients' businesses grow the fastest
✅ Actionable tips for increasing margins
✅ How he helps clients overcome the fear of raising prices
✅ Cashflow projection and what to include in yours
✅ The "Quick Profit Hunt" exercise he uses to find more profit for his clients
✅ Why it's okay to let clients go sometimes
✅ His recommendations on resources about important business numbers
✅ And more!

➡️ https://youtu.be/FH0lC_wz3KU

28/02/2023

Get ready to hear from Kerri McDonald, the co-founder and one of the masterminds behind www.growwithgreenhouse.com.

At The Greenhouse, Kerri and her partner have built an agency that focuses on cutting-edge marketing strategies, including eCommerce, email, and SMS. And their hard work has paid off – in the first year alone, they generated more than $1𝟶 million in revenue for their clients.

Now, she's ready to spill the secrets to her success in this exclusive interview!

➡️ https://youtu.be/6htxGYlQ8CQ

✅ How she got started with SMS marketing
✅ How they created successful SMS campaigns at The Greenhouse
✅ How they tested their SMS marketing campaigns at The Greenhouse
✅ Building a human approach to SMS marketing VS being salesy
✅ How they set up SMS flows and automations
✅ How they combine email and SMS marketing
✅ Exclusive tips on growing email lists
✅ How they segment audiences for their campaigns
✅ Tips on being consistent with your campaign designs
✅ All the resources she found useful when starting out
✅ And much more!

➡️ https://youtu.be/6htxGYlQ8CQ

23/12/2022

Marco had the honor to interview Ronnie Teja, Founder of Branzio.
We talked about finding a profitable niche in a crowded market, developing a unique selling point, promoting the business through various tools and influencers, and so much more.

➡️ https://youtu.be/QKWVrDnvVDg

A few nuggets that he's sharing in the interview:
✅ How to position your product and stand out
✅ How to get started with eCommerce
✅ Developing a USP
✅ Average Order Value tips
✅ Leveraging Promotions
✅ Getting started with the Enterpreneurial Operating System
✅ Work-life balance
✅ And more!

➡️ https://youtu.be/QKWVrDnvVDg

25/11/2022

Marco had the honor to interview Max Perez, Founder of xSuit.

We talked about innovating a product in an already saturated market, and growing and scaling a successful fashion brand.

➡️ https://youtu.be/bRwt79k6GJQ

A few nuggets that he's sharing in the interview:
✅ How to position your product and stand out
✅ Combining nanotechnology with fashion
✅ What the design process looks like
✅ Launching on Kickstarter
✅ Producing unique marketing campaigns
✅ And much more!

➡️ https://youtu.be/bRwt79k6GJQ

20/10/2022

Marco had the honor to interview Ben Shwarz, product director of Manta Sleep.

We talked about growing and scaling a health eCom product and how product design and manufacturing impacts the overall brand growth.

➡️ https://youtu.be/a6XCt6ahILM

A few nuggets that he's sharing in the interview:
✅How to position your product and stand out
✅Finding the right manufacturers
✅Building relationship with manufacturers
✅Pushing your idea to market
✅Implementing customer feedback
✅Whether it's better to have an in-house or outsourced design team
✅And much more!

➡️ https://youtu.be/a6XCt6ahILM

29/09/2022

Marco had the honor to interview Harrison Bevins, Founder of Oak & Rove.

We talked about growing and scaling a high-end mens eCom travel brand on Shopify using some great strategies and tactics around social media and leveraging media to reach out to new customers.

➡️ https://youtu.be/lqU-Y4_MKVE

A few nuggets that he's sharing in the interview:
✅How Harrison managed to survive the pandemic and come out better than ever
✅How to successfully move from crowdfunding to Shopify
✅How to stand out in a very high end mens market
✅Why building an email list is crucial to growing sales
✅Creating a go-to-market strategy by analyzing competitors
✅And much more!

➡️ https://youtu.be/lqU-Y4_MKVE

23/08/2022

Marco had the honor to interview Daniel Peleg, founder of Email Composed.

His agency specializes in setting up and optimizing not only email flows, but also help to run promotion campaigns to get more visitors to turn into repeated customers.

➡️ https://youtu.be/zgKw315KaDU

Lots's of great nuggets & insights around email marketing for eCom brands:
✅How to setup highly converting email flows with Klaviyo
✅Which flows most store owners don't use and why you should definitely use them
✅The top mistakes that eCommerce owners make in their email marketing
✅How to get more site visitors subscribing to your email list and why that matters
✅How to segment your email list to create more sales
✅And much more!

➡️ https://youtu.be/zgKw315KaDU

21/07/2022

Marco had the honor to interview Joshua Robert, co-founder of GABI+SKIN and thelevel.io.

We talked about growing and scaling an eCom skincare brand on Shopify using some great strategies and tactics around branding, web development and marketing learned in the corporate world.

➡️ https://youtu.be/YNKrWma5im8

A few nuggets that he's sharing in the interview:
✅How Joshua managed 30 people to launch more than 100 products a year at Acer and how he translates those skills into his startup
✅How to come to streamline and automate marketing processes for launching new products
✅How to stick out in a competitive skincare market
✅Why they are focusing on non-scalable marketing tactics to boost GABI+SKIN
✅How they create an unforgettable customer experience to receive a tremendous amount of reviews and user-generated content (UGC)
✅And much more!

➡️ https://youtu.be/YNKrWma5im8

23/06/2022

Marco had the honor to interview Adam Sullivan-Trainor who is the COO of Onfolio and we talked about growing and scaling one of Onfolio's eCommerce properties in the health supplement niche which is Vital Reaction.

➡️ https://youtu.be/PO639q5CQzw

A few nuggets that he's sharing in the interview:
✅How he started to transform this brand by looking at the analytics, checking heat-maps, and performing session recordings
✅How they prioritized their implementation projects like content marketing, traffic channels, SEO, etc.
✅How they're using content marketing as the main part of their customer journey to answer all the pain points and to sell people
✅Why it's important to optimize starting from the bottom of the funnel
✅How to leverage email marketing and how to draft compelling lead magnets to get people on your eCom email list
✅And much more!

➡️ https://youtu.be/PO639q5CQzw

In this video, Adam Trainor of Vital Reaction & Onfolio shares how he grew Vital Reaction by leveraging customer research insights which he converted into a ...

31/05/2022

People have been preaching an upcoming recession for a year and if you invest in the SP500 you might know that things look a bit funny the last couple of years (fortunately it's bouncing back a lil bit now)

I just got featured on 8fig where I together with some eCom experts share some thoughts and experiences around the eCom scale and how to recession-proof your eCom store.

I hope it's helpful and inspiring. If you learn something or have some feedback, please let me know in the comments below!

By the way, the link is in the comments below >>

26/05/2022

Hey, Very excited to announce our latest eCom marketing expert interview!

This time I had the chance to interview Evan Tate &
Roe Morris of Brutal Buddha - a men's apparel eCom brand that focused on yoga & sports shorts for active men which come with a Package Protector.

Link is below the post.

What that is you might wonder? Well, find out and learn the following things:
► How they became elected to be GQ's #1 Product for the Modern Man
► How they grew one of the largest men Yoga communities which is the Brutal Buddha Community
► How they started the brand from testing an MVP, then being a Kickstarter campaign to now being an established brand in the market

Link is below the post.

►►About The Podcast
Our mission is to help and support growing eCommerce business owners & marketers by providing them with actionable strategies and tactics from established 7- & 8-figures eCommerce owners, marketers, and industry experts who help scale their eCom businesses.