Adsbalance

Adsbalance Performance Marketing Agency | We Scale Brands Through User Acquisition | Paid Social, DSP, SEO, Influencer, etc.
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Is the web becoming the new growth engine for ecommerce?New Sensor Tower data suggests the answer is yes✅We broke down t...
10/08/2026

Is the web becoming the new growth engine for ecommerce?
New Sensor Tower data suggests the answer is yes✅

We broke down the key numbers - swipe left to find out👉

The latest App Store updates reshape how User Acquisition teams scale campaigns🧐Among the biggest shifts:• Mandatory ado...
20/07/2026

The latest App Store updates reshape how User Acquisition teams scale campaigns🧐

Among the biggest shifts:
• Mandatory adoption of the latest iOS SDKs for app updates
• Stronger age ratings and verification
• New Search Ads placements increasing auction pressure
• Privacy and ATT continuing to limit targeting and attribution

The result is familiar:
→ higher CPIs
→ smaller reachable audiences
→ less predictable performance

For UA teams, optimization is becoming more about creative velocity, testing, measurement, and traffic diversification.

Which Apple change do you think will have the biggest impact on mobile growth this year?👀

CPA is down. ROAS is stable. CR looks great.So why does performance suddenly stop scaling?
10/07/2026

CPA is down. ROAS is stable. CR looks great.
So why does performance suddenly stop scaling?

Lower CPI. Higher CTR. Stronger hooks.UGC is outperforming studio ads.Swipe left to learn why it’s winning performance m...
28/06/2026

Lower CPI. Higher CTR. Stronger hooks.

UGC is outperforming studio ads.
Swipe left to learn why it’s winning performance marketing👉

Summer vacations are just around the corner - along with more installs and bookings for travel apps!
26/06/2026

Summer vacations are just around the corner - along with more installs and bookings for travel apps!

More volume. Lower costs. Higher LTV.Discounts aren’t just a short-term boost - they’re a growth lever across the entire...
25/05/2026

More volume. Lower costs. Higher LTV.
Discounts aren’t just a short-term boost - they’re a growth lever across the entire funnel.
Here’s what they can really do 👇

Markets evolve.So does our stack.At Adsbalance, we regularly review the tools and channels we use.Not because they’re “b...
05/05/2026

Markets evolve.
So does our stack.

At Adsbalance, we regularly review the tools and channels we use.

Not because they’re “bad” -
but because our needs change as we scale.

1️⃣ Tracker: BeMob → Keitaro Tracker

What it was:
BeMob - tracking solution for in-app campaigns
Why we used it:
→ Quick setup
→ Solid for standard flows
Why we moved on:
→ Needed more flexibility in traffic distribution
→ More control over user flow and attribution
What we use now:
Keitaro - better suited for our current scale and setup

2️⃣ Spy tool: Adplexity → Internal solution
What it was:
Adplexity - ad intelligence tool
Why we used it:
→ Market research
→ Competitor monitoring
Why we moved on:
→ Less relevant insights for our current focus
→ Not fully aligned with our verticals
What we use now:
→ In-house tool tailored to our needs

3️⃣ Traffic source: RiverTraffic → Direct buying
What it was:
RiverTraffic - traffic source
Why we used it:
→ Easy access to inventory
Why we moved on:
→ Shift towards more direct partnerships
→ Greater transparency and control
What we use now:
→ Direct buying from primary sources

No tool is “forever.”
What matters is alignment with your current goals:
→ scalability
→ attribution
→ traffic quality

We keep updating our stack -
to stay efficient and make you scale!

Not ready to commit to a new traffic source right away?We understand - that’s why we start with FREE testing!Here’s how ...
23/04/2026

Not ready to commit to a new traffic source right away?
We understand - that’s why we start with FREE testing!

Here’s how we do it step by step 👇

21/04/2026

BD: Yes, the deal is closed and I’m totally chill about it

How we see him entering the office:

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Harju Maakond, Kesklinna Linnaosa, Ravi Tn 2
Tallinn
10134

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