24/01/2026
Brand work doesn’t always mean starting from zero.
Sometimes the real challenge is refining what already exists without losing what people recognize and trust.
For Souq Sharq, we focused on a full brand identity refinement, revisiting the core mark and lockups, correcting proportions and spacing, and sharpening the details that make the identity feel consistent and intentional.
That refinement was then translated into a complete Brand Identity Guidelines system—extended into a stronger digital voice through social media identity and content direction, and brought to life through outdoor signage mockups and premium stationery assets that carry the brand confidently across every touchpoint.
Explore the album to see how small adjustments can create a clearer, stronger presence.
