26/01/2024
9 SEO Hot Takes :
1- Your heading structure matters more than the keyword frequency. Add context (not necessarily keywords) to every H2 you add
2- Your Title, H1, and URL must have the exact match of your primary keyword, don’t worry much about anything else in terms of keyword usage
3- Long tail is just a hyped term, don’t go by the length of the keyword but study the SERP to know if you can rank for it
4- Google understands quality content, but not completely, so add original images and infographics to make the quality evident
5- Google understands the context of your content, but not completely, so add LSI keywords and NLP terms to make it evident
6- 90% of the time, you don’t need to care about technical SEO. Just make your site responsive on mobile
7- You should work on turning your website into a brand rather than focusing on shady link-building
8- Deleting useless pages is the real SEO hack no one wants to use
9- You cannot have different people/teams/agencies doing on-page and off-page SEO. Both work together.
