Unica Research

Unica Research We are the First market research agency that serves startups and SMEs.

Vision:

We aim to be the main market research consultancy that serves startups & SMEs globally


Mission:

Enlightening Entrepreneurs’, Startups & SMEs’ path globally

Thrilled to announce our new partnerships with the PACC ! Together, we’re driving two landmark initiatives:  🤝 Africa Te...
12/08/2026

Thrilled to announce our new partnerships with the PACC ! Together, we’re driving two landmark initiatives:

🤝 Africa Tech Festival 2026, where Unica will deliver market research & foresight insights, training, and SME empowerment.

🚀 The Pan‑African Innovation Ecosystem Initiative with , co‑developing a technology institute to empower youth, startups, SMEs, and policy makers.

Proud to serve as **Knowledge & Ecosystem Partner**, shaping resilient, future‑ready innovation across Africa.

🌍 Excited to announce that our Founder and CEO Engy Abdelwahab be serving as a judge for     2026, led by  ,   and Dubai...
29/07/2026

🌍 Excited to announce that our Founder and CEO Engy Abdelwahab be serving as a judge for 2026, led by , and Dubai Future Foundation

This milestone reflects our mission to empower youth, startups & SMEs through foresight‑driven innovation. Looking forward to supporting young visionaries shaping inclusive futures! 🌱✨

✨ **Unica Research & Consulting × MTI Academy ** ✨ We’re thrilled to announce our new collaboration with **MTI Academy**...
27/07/2026

✨ **Unica Research & Consulting × MTI Academy ** ✨
We’re thrilled to announce our new collaboration with **MTI Academy**, marking a major step toward shaping **next‑generation education and institutional excellence** across the Middle East and Africa.

This partnership brings together **Unica’s foresight‑driven research and training expertise** with **MTI’s internationally accredited education framework**, empowering:
- Teachers through **Future‑Fit Pedagogy Labs**
- Schools through **Accreditation & Institutional Research & Foresight Programs**
- Children through **Futures Literacy Labs**
- Administrators through **Scenario‑Based Leadership Training**

Together, we’re building a future where education is **innovative, inclusive, and future‑proof**.

Because the future of learning starts today.

We’re proud to share that our CEO Engy Abdelwahab is talking tomorrow, Wednesday, 22 July, at 6pm Cairo time, with  .Thi...
21/07/2026

We’re proud to share that our CEO Engy Abdelwahab is talking tomorrow, Wednesday, 22 July, at 6pm Cairo time, with .

This conversation will emphasize her foresight journey, exploring themes like systems change, participatory futures, creating tangible change, and fostering resilience through long-term thinking in business. Join the conversation!

RSVP for members: https://lnkd.in/ekwSEXdR. Not a member? https://lnkd.in/eh5ii_h2

Excited to share our presence at NVIDIA Signals powered by RiseUp ×  ×  × .web yesterday .This exclusive evening unveile...
15/07/2026

Excited to share our presence at NVIDIA Signals powered by RiseUp × × × .web yesterday .

This exclusive evening unveiled top insights from NVIDIA tailored for Egypt’s AI-powered startup ecosystem and brought together founders, innovators, and ecosystem leaders.

Through our Founder & CEO , we had the chance to connect, learn and explore how our work in market research and foresight can accelerate local AI-driven startups.

27/06/2026

✨ Excited to have been part of **START 2026** at the Grand Egyptian Museum — Egypt’s national platform for youth empowerment and economic integration, powered by the Ministry of Social Solidarity & OBM Education.

At **Unica Research**, we believe that empowering youth starts with building readiness and opening clear pathways to opportunity. That’s why at our booth, we proudly presented **4 internship opportunities** designed to support young talents in shaping their future:

🌍 **Foresight Internship** — exploring futures thinking and scenario building
📊 **Market Research Internship** — hands-on experience in data-driven insights
🤝 **Business Development Internship** — learning how to grow partnerships and ecosystems
📣 **Marketing Internship** — crafting campaigns that resonate with startups & SMEs

This initiative reflects our mission to **enlighten the path of youth, startups, and SMEs globally** through research, foresight, and participatory learning.

We were thrilled to connect with ambitious students and graduates who want to gain practical skills, contribute to impactful projects, and be part of a team that works across Egypt, MENA, and beyond.

🚀Let’s build the future together!

BusinessDevelopment Marketing UnicaResearch enlightenyourpath

✨ Honored to have joined the SMEs Summit 2026 last Saturday — a pivotal gathering for Egypt’s and the region’s SME ecosy...
23/06/2026

✨ Honored to have joined the SMEs Summit 2026 last Saturday — a pivotal gathering for Egypt’s and the region’s SME ecosystem.

The summit brought together entrepreneurs, service providers, and partners to explore practical insights on financing, digital transformation, expansion strategies, and institutional capacity building. It was inspiring to see how collective intelligence and collaboration can unlock growth opportunities for SMEs.

At Unica Research, our mission is to enlighten the path of youth, startups, and SMEs globally through market research, foresight, and participatory learning. This summit was a perfect space to connect that vision with real ecosystem needs.

🌍 Exciting opportunities ahead— looking forward to building these opportunities into impactful initiatives that strengthen the SME ecosystem in Egypt and beyond.

🌟 Exciting News 🌟We’re thrilled to share that we’ve officially joined the   community — a global movement dedicated to e...
15/06/2026

🌟 Exciting News 🌟
We’re thrilled to share that we’ve officially joined the community — a global movement dedicated to embedding futures literacy into education and empowering youth to anticipate change, reimagine possibilities, and design resilient futures.

Through our Founder & CEO , our mission has always been to bridge foresight and market research with entrepreneurship and youth empowerment. Joining Teach the Future is a natural extension of this journey — connecting with educators, facilitators, and innovators worldwide who share the vision of preparing the next generation for the future of jobs.

We look forward to contributing our experience in foresight programs, youth empowerment, and career mentoring, while learning from this inspiring network. Together, we can make futures literacy not just a skill, but a mindset for transformation.

🚀 Mentorship Highlight: Supporting a Saudi Startup on Marketing Strategy🚀We recently had the privilege of mentoring a Sa...
09/06/2026

🚀 Mentorship Highlight: Supporting a Saudi Startup on Marketing Strategy🚀

We recently had the privilege of mentoring a Saudi startup on how to launch an effective marketing message. The session focused on two critical tools every startup should master: Concept Testing and Brand Health:

🔹 Through concept testing, the startup learned how to validate big ideas before launch—whether a campaign, logo, or landing page—by gathering direct feedback from their target market. This helps refine features, eliminate lower‑potential concepts, and identify optimal messaging that resonates with customers.

🔹 With brand health analysis, the startup learned how to track awareness, perceptions, and customer experiences over time. By understanding why customers choose one brand over another, the startup can sharpen its positioning, strengthen their promise, and build lasting relevance in competitive markets.

This mentorship was about more than marketing—it was about equipping founders with foresight‑driven tools to translate insights into strategy and ensure their message connects authentically with audiences.



‎🚀 تسليط الضوء على الإرشاد: دعم شركة ناشئة سعودية في استراتيجية التسويق 🚀
‎كان لنا مؤخرًا شرف تقديم جلسة إرشاد لشركة ناشئة سعودية حول كيفية إطلاق رسالة تسويقية فعّالة. ركّزت الجلسة على أداتين أساسيتين يجب أن يتقنهما كل رائد أعمال: اختبار المفهوم و صحة العلامة التجارية.

‎🔹 من خلال اختبار المفهوم، تعلّمت الشركة كيفية التحقق من الأفكار الكبيرة قبل الإطلاق — سواء كانت حملة إعلانية أو شعارًا أو صفحة هبوط — عبر جمع الملاحظات مباشرة من السوق المستهدف. يساعد ذلك على تحسين الخصائص، واستبعاد المفاهيم ذات الإمكانات المنخفضة، وتحديد الرسائل المثلى التي تتفاعل مع العملاء.

‎🔹 ومن خلال تحليل صحة العلامة التجارية، تعلّمت الشركة كيفية تتبّع الوعي، والانطباعات، وتجارب العملاء مع مرور الوقت. ومن خلال فهم أسباب تفضيل العملاء لعلامة تجارية على أخرى، يمكن للشركة تحسين تموضعها، وتعزيز وعدها، وبناء صلة دائمة في الأسواق التنافسية.

‎كانت هذه الجلسة أكثر من مجرد تسويق — كانت حول تمكين المؤسسين بأدوات مدفوعة بالاستشراف لتحويل الرؤى إلى استراتيجية وضمان أن رسالتهم تتصل بصدق مع الجمهور.

🌟Mentor the Next Generation of Innovators at GEM Hackathon 2026🌟We had the privilege of leading a group mentorship sessi...
06/06/2026

🌟Mentor the Next Generation of Innovators at GEM Hackathon 2026🌟

We had the privilege of leading a group mentorship session titled “Building the Feedback Analysis Model” with the finalist Data & Insights Team at the Hackathon 2026, in partnership with .

In this session, the team defined how feedback data collected across the museum is aggregated, categorized, and interpreted. Together, we structured how feedback responses can translate into meaningful indicators of visitor satisfaction and experience quality—helping GEM teams identify patterns, detect issues, and track improvements over time.

💡 Key advice we shared included:

- Product testing is essential to ensure solutions are perceived positively by tourists—not just technically by product teams. Test everything: from how it looks, to how it works, and gather usage feedback.

- Capturing tourist profiles is critical. Solutions should reflect where visitors come from, why they’re in Egypt, their income levels, interests, and age groups. This helps the museum tell stories that resonate with diverse, sometimes overlooked, tourist segments.

- Engagement mechanisms matter. The solution must be engaging enough to encourage different tourist groups to consistently provide feedback, ensuring rich and actionable data.

This mentorship was a step toward building a future‑ready feedback system that empowers the museum to continuously enhance visitor experience and contribute to Egypt’s tourism narrative.

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Naguib El Rehany
Cairo
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