Unica Research

Name: Unica Research
Address: Naguib el rehany, Cairo, 11865, EG
Telephone: +201007017192

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Unica Research

We are the First market research agency that serves startups and SMEs.

Vision:

We aim to be the main market research consultancy that serves startups & SMEs globally

Mission:

Enlightening Entrepreneurs’, Startups & SMEs’ path globally

20/04/2026

This is about more than crops.
Join Unica Research and EU Policy Lab to design innovative policies; and through collaborative, future thinking, climate-smart agriculture can transform entire systems and improve lives. We can build resilient food systems for generations to come.

19/04/2026

Inside The Workshop
Unica Research has designed a dynamic experience to spark ideas and shape actionable policies. Participants can explore possibilities, challenge assumptions, and reimagine agricultural futures through: games, storytelling, and scenario-building.
Participants will engage in:
15 min — Welcome & framing
90 min — Futures Wheel scenario exploration 15 min — Reflection & closing
April 21st 11am – 12:30pm: Flagey Cultural Centre Brussels, Belgium

18/04/2026

Real change is already happening.
The achievements in Egypt, where Unica Research has applied foresight to empower Egyptian female-led businesses as well as MENA startups & SMEs, demonstrate the power of immersive, scenario-based approaches to shift mindsets and unlock systemic change.
The upcoming workshop offers a unique opportunity to engage African agricultural stakeholders in envisioning futures where climate-smart crops are mainstreamed, ensuring sustainable food systems and resilient livelihoods for generations to come.

17/04/2026

Empowering Africa’s agricultural stakeholders by utilizing foresight.

This is how we prepare for the future of agriculture. Moving beyond short-term fixes and designing resilient systems.

Through futures thinking:
Explore scenarios
Anticipate long-term impacts
Co-create solutions

16/04/2026

Better policies start with inclusive dialogue.

Unica Research & of European Commission are seeking to foster dialogue and gather diverse perspectives to influence decision-makers and develop policies that support the success of climate-smart crops.

For climate-smart crops to scale, we need to: Align Market Systems
Support Farmers’ Transition
Incentivize Adoption

15/04/2026

Africa’s agricultural systems are under pressure from climate variability, soil degradation, and rising demand—traditional farming approaches are being stretched to their limits.

Unica Research & of European Commission are creating resilient and adaptive solutions. What if crops could thrive where others fail?

Climate-smart crops (quinoa, millets, and panicum) represent a powerful opportunity to transform agriculture across Africa.

Smart-Crops:
Tolerate harsh climates
Conserve water
Reduce environmental impact
Support sustainable farming

Unlocking their full potential requires more than innovation—it requires action.

14/04/2026

In the face of climate change, food insecurity, and growing populations, new solutions in Africa are urgently needed.

Unica Research & of European Commission aim to bring agricultural African stakeholders together in our Future Thinking Workshop to creatively engage in thinking about the future opportunities of climate-smart crops, along with co-developing the needed tailored policies.

Join us as we seed the future:
Host: EU Policy Lab
Date: April 21st 2026
Time: 11:00am – 12:30pm
Location: Flagey Cultural Centre, Brussels, Belgium.

13/04/2026

Transforming Agricultural Policies in Africa.

is collaborating with us to bring together Africa’s agricultural stakeholders in order to explore how forward-thinking policies can reshape food systems.

This month, we will share the key insights, innovations, and opportunities that drive this transformation.

12/04/2026

🌟 Celebrating Women with Dina Yacout 🌟

We at **Unica Research** are proud to share our latest podcast episode featuring **Dina Yacout**, Ex-President of the Businesswomen Council at the Ismailia Chamber of Commerce, board member of the pharmacists committee, and a seasoned marketer and trainer with over 20 years of experience.

In this inspiring conversation, Dina reflects on:
- Her personal journey into leadership and advocacy for women in business.
- The most urgent signals of change for female entrepreneurs in Egypt—from green entrepreneurship to inclusive finance and digital transformation.
- Practical advice for women navigating cultural and financial barriers.
- The critical role of **market research** in empowering women-led startups and SMEs.
- How **foresight tools** like horizon scanning and scenario building can help women anticipate change and seize opportunities.
- Her vision of a truly gender-inclusive entrepreneurial ecosystem by 2030.

💡 Dina’s insights, combined with our recent Unica white paper, provide a roadmap for empowering women-led businesses in Egypt.

🎧 Tune in to the episode and join us in celebrating the power of women entrepreneurs. Because when women thrive, Egypt thrives.

30/03/2026

🌍✨ This Women’s Month, Unica Research is spotlighting the voices shaping Egypt’s entrepreneurial future.

We’re thrilled to host Dr Dina Yacout for a special live session reflecting on our white paper “Empowering Female-Led Businesses in Egypt: Navigating the Future.”

Dr. Dina Yacout:

- CEO and Founder of Conseil Consulting, specializing in business consulting, research, policies formulation and restructuring of companies in addition to factories and strategies design and implementation, training in strategic planning and marketing in addition to women economic and social empowerment.
- Director General of Egypt chair in the global council for the promotion of international trade, India.
- Vice President of the Advisory board and Women Forum in the European Marketing and Management Association, EUMMAS Europe.
- Co-founder and member of the steering committee, Women Entrepreneurs Network , WEN.
- Recognized as one of the Top Most Influential Women in Egypt by the National Council of Women, Egypt.
- Member of the national team of the COMESA-50 Million African Women Speak.
- The first appointed President of the Businesswomen council in the Federation of the Chambers of Commerce in Egypt 2021-2023.
- Board member of the Chamber of commerce in Ismailia, 2019-2023.
- President of the Businesswomen council in the the Chamber of commerce in Ismailia, 2017 - 2022.Together, we’ll explore how inclusive finance, digital transformation, mental health, and cultural shifts can empower women-led startups and SMEs—and how market research and future thinking can accelerate their success.

📅 Join us in celebrating women entrepreneurs who are driving change across Egypt, on 31st March at 7pm using this link👉
https://teams.live.com/meet/932929020079?p=RFRhHwOZBsBE25KLeV

26/03/2026

🌟 This March, we spotlighted 7 initiatives to empower women-led businesses — from digital platforms and inclusive finance to green entrepreneurship and rural inclusion.
Now it’s time to act.
📥 Download the free white paper and join us in building Egypt’s gender-inclusive entrepreneurial future: [https://unicaresearch.com/f/empowering-female-led-businesses-in-egypt-navigating-the-future]
Because when women thrive, Egypt thrives. 🇪🇬

Address

Naguib El Rehany
Cairo
11865

Telephone

+201007017192

Website

https://unicaresearch.com/

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