07/08/2019
Wondered what makes a business successful ?!!
One of the main parts is the Brand -Story.
Why Brand-Story?
A Brand-Story is a story that attracts people and gets their foot in the door.
So if a business can make a powerful Brand-Story, it will be able to attract people to become fans and then become paying customers and make them spend time on the business's website (That affects google search and make the business's website appear in the first pages of google search).
Brand-Story parts:
1st part is the Hook:
A Hook is at the beginning of the Brand-Story, it should grab people's attention once they enter the website so that they don't leave it.
For Example: if you are a dentist who does teeth whitening procedure, you can say:
"Wonder why actors have a great smile and appear better in pictures? It is that they make teeth whitening procedures, so, want to have great smile like them?"
2nd part is the Plot:
A Plot is the body of the Story and it should contain a story of a person that tried the business's services and it helped him a lot.
For Example: if you are a dentist, you can talk about clients who made the teeth whitening procedures and they became better looking.
3rd part is the End:
An End is where you tell people to use your services,
so if you are a dentist, you can say:
"So if you want to have a great smile and become better looking, do not hesitate to contact us".
