30/10/2022
Your competition is going to differentiate their position.
𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐝𝐨𝐢𝐧𝐠?
Analyzing your competitors isn’t about finding out what works well in the market and copying it. This way you would be offering more of what’s already available, therefore your audience won’t have a reason to choose your brand over the competitors.
When you analyze your competitors’ products and services, strengths and weaknesses, and the positions they take in the market, you have a clear understanding of what’s available to your audience, and most importantly what’s not available to them.
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