20/11/2025
🌟 Introducing ELEVEN:ELEVEN — A Coffee House Built on Good Vibes & Great Taste☕️🥐💫
Sharing a recent branding project that I really loved working on: 11:11, a coffee house + bakery in Cairo built around one simple idea —
great coffee shouldn’t come with bad pastries, and great pastries shouldn’t come with bad coffee.☕️🥐
11:11 was created to finally offer both — equally good, equally thoughtful, equally premium — in one place.
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✨ Why “11:11”?⏰
The name comes from that tiny magical moment when you see 11:11 on the clock and make a wish.
It’s all about optimism, good spirit, and wishful thinking — a feeling we wanted the entire brand to carry.💫
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🎨 Visual Style, Character & Illustration Approach
For the logo, I leaned into the brand’s core idea: balance and equality.
That’s why the wordmark is a strong, symmetrical “ELEVEN ELEVEN ” — bold enough to feel confident, but softened with character-driven tweaks so it stays welcoming and friendly.☕️
Colors are warm, calm tones inspired by coffee beans, with a subtle pop to keep things modern.
Illustrations are organic, playful, and full of small symbolic details ☕️☘️💫🥪
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🌈 ☕️A brand that looks exactly like the experience it offers: good energy, good spirit, and equally great coffee + bakery goods.
Agency: Branding-Bar
Art director& Designer: Yomna Abdelhaq
Illustration: Yomna Abdelhaq
Managing Director: Mahmoud Khaled