21/02/2023
A Look Forward: 6 Marketing Trends to Embrace in 2023
1. Interactive content marketing
With governments tightening GDPR laws and tech giants cracking down on third-party cookies, marketers are set to lose a heck of a lot of data. This may explain why interactive content such as quizzes is all the rage right now—brands can gather psychographic data less invasively. According to a 2022 survey of 1,600 marketers, 45% said interactive content was the type of content they used the most on social media and 77% said it was the most effective.
2. AI marketing
Ross Simmonds, CEO of Foundation, told Marketing Millennials, “In 2023, I think we’re going to see major campaigns be run on the back of AI-generated creative and content.” You’ve likely noticed this trend yourself, with DALL·E 2 images flooding social media over the past few months. Indeed, the Business Research Company expects the global artificial intelligence in marketing market to grow from $17.46 billion in 2022 to $48.91 billion in 2026.
03. Live streaming
After serving as a salve for isolation during COVID lockdowns, live streams became ubiquitous in marketing. Video gaming made the concept popular, but it has evolved to include all sorts of content, from eSports competitions and concerts to interviews and tutorials. Marketers have taken note and will be investing big in live streaming in 2023, especially in Twitter Spaces and Instagram Live Rooms.
04. Long-term influencer partnership
Influencers are excellent at fostering parasocial relationships in which their audience feels likes part of their lives. Marketers wanting to capitalize on those connections have started to tap into the real potential of influencer marketing by weaving their companies into the fabric of those relationships.
05. Promoting users over products
Marketers work to better facilitate interaction between customers and amplify community-generated content. That could mean running forums, featuring user-generated content on social media, posting testimonials on websites or initiating a referral reward program.
06. Media marketing
As you may have gathered from the six other trends discussed thus far, media is no longer a facet of marketing—it’s fundamental to modern marketing. Whether it’s a marketing blog or a YouTube channel, media is a must for your marketing strategy. “Companies are understanding that their customers have other needs and challenges and things they care about, which are mostly not the company or the product,” said Rodberg. “It’s about how the company can help solve those needs or provide value in other aspects other than the product itself.”
https://www.wix.com/blog/2021/12/marketing-trends/
