Awkward Ads

Awkward Ads Awkward is a creative agency based in Cairo and operating across the MENA region.

01/12/2025

The 50-year campaign for Dac Home Care Henkel 'Reflecting More..'

AwkwardAds Team
Managing Director: Sony AbdelMohsen
Creative Director: Omar Radwan
Business Unit Director: Amira Soliman
Head of Marketing & Strategy: Ahmed Fawzy
Art Director: Ameer Nader
Business Team: Zeyad Elkadi - Maria Gabriel - Mourad Emam
Creative Team: Begad Hedayat - Abdelrahman El Deeb
Art Team: Abdelrahman Neno - Youssef Halim - Mohamed
Nader - Omar El Sherif - Mohamed Saadawy

Director: Hammad
DOP: Victo Credi
1st AD: Sama Kutkut
Art director: Amr Saleh
Stylist: Esraa Fekry
Tecnhocrane operator: Hesham Moubarak
2nd AD: Karen Atef

BIGFOOT FILMS
Executive producer:
Begad Omran - Ali SeifAlnasr
Producer: Rania Salame Nada Faied
production team: Rana Gebally
Andy - Abdelkader - Amaal

Post producer: ahmed allam
Post-production:
Editor: Amr Mekki
Colorist: Essam Abdelsalamm
VFX: .tv
Basam Hussain

Sound design: .garagestudios

Dac Team:
Marketing Director: Mohamed ElTonsy
Caregory Head: Omar Aboulkassem
Brand Manager: Tayssir Saad

07/01/2025

Dew x Doritos: Bold Together
The ultimate mashup. Two bold flavors colliding in perfect harmony, play both songs at the same time and let the magic happen.

Awkward Ads Team:
Managing Director: Sony AbdelMohsen
Creative Director: Omar Radwan
Business Unit Director: Amira Soliman
Head of Marketing & Strategy: Ahmed Fawzy
Art Director: Ameer Nader

Business Team: Zeyad El Kadi - Maria Gabriel - Ali Moharram
Creative Team: Ali Saed - Begad Hedayat - Abdelrahman El Deeb
Art Team: Abdelrahman Neno - Youssef Halim - Mohamed Nader - Omar El Sherif - Mohamed Saadawy

Director: Nazly Abou Seif
DOP: Mostafa el kashef
1st Ad: Sama Kutkut
2nd Ad: Martin mousa
Art Director: ziad abbas
Stylist: Shams Orabi
BIGFOOT FILMS Team
Executive Producer: Begad Omran, ahmed azmi
Producer: Nada Faied
Assistant Producer:
Rana Gebally
andy
Omar Azzam
Post Producer: Nouran Mowaffak
Head of Production:
Hesham Abou Zeid
Production Managers:
Abdelrahman Magdy
Kareem Gaber
Production Team:
Mahmoud Hassan
Aly Hashim
Amir
Post Production:
Vivid Studios:
Editor: Hussein Mokhtar
Assistant editor: Clara Alfred
Grading: Ahmed Gendy
Music Composition: Wael Alaa
Visual effects:
Draftique - Hassany

07/01/2025

Dew x Doritos: Bold Together
The ultimate mashup. Two bold flavors colliding in perfect harmony, play both songs at the same time and let the magic happen.
Awkward Ads Team:
Managing Director: Sony AbdelMohsen
Creative Director: Omar Radwan
Business Unit Director: Amira Soliman
Head of Marketing & Strategy: Ahmed Fawzy
Art Director: Ameer Nader
Business Team: Zeyad El Kadi - Maria Gabriel - Ali Moharram
Creative Team: Ali Saed - Begad Hedayat - Abdelrahman El Deeb
Art Team: Abdelrahman Neno - Youssef Halim - Mohamed Nader - Omar El Sherif - Mohamed Saadawy
Director: Nazly Abou Seif
DOP: mostafa el kashef
1st Ad: Sama Kutkut
2nd Ad: Martin mousa
Art Director: ziad abbas
Stylist: Shams Orabi
BIGFOOT FILMS Team
Executive Producer: Begad Omran, ahmed azmi
Producer: Nada Faied
Assistant Producer:
Rana Gebally
andy
Omar Azzam
Post Producer: Nouran Mowaffak
Head of Production:
Hesham Abou Zeid
Production Managers:
Abdelrahman Magdy
Kareem Gaber
Production Team:
Mahmoud Hassan
Aly Hashim
Amir
Post Production:
Vivid Studios:
Editor: Hussein Mokhtar
Assistant editor: Clara Alfred
Grading: Ahmed Gendy
Music Composition: Wael Alaa
Visual effects:
Draftique - Hassany

07/01/2025

Dew x Doritos: Bold Together

The ultimate mashup. Two bold flavors colliding in perfect harmony, play both songs at the same time and let the magic happen.

Awkward Ads Team:

Managing Director: Sony AbdelMohsen
Creative Director: Omar Radwan
Business Unit Director: Amira Soliman
Head of Marketing & Strategy: Ahmed Fawzy
Art Director: Ameer Nader

Business Team: Zeyad El Kadi - Maria Gabriel - Ali Moharram
Creative Team: Ali Saed - Begad Hedayat - Abdelrahman El Deeb
Art Team: Abdelrahman Neno - Youssef Halim - Mohamed Nader - Omar El Sherif - Mohamed Saadawy

Director: Nazly Abou Seif
DOP: mostafa el kashef
1st Ad: Sama Kutkut
2nd Ad: Martin mousa
Art Director: ziad abbas
Stylist: Shams Orabi

BIGFOOT FILMS Team
Executive Producer: Begad Omran, ahmed azmi
Producer: Nada Faied
Assistant Producer:
Rana Gebally
andy
Omar Azzam
Post Producer: Nouran Mowaffak

Head of Production:
Hesham Abou Zeid

Production Managers:
Abdelrahman Magdy
Kareem Gaber

Production Team:
Mahmoud Hassan
Aly Hashim
Amir

Post Production:
Vivid Studios:
Editor: Hussein Mokhtar
Assistant editor: Clara Alfred

Grading: Ahmed Gendy

Music Composition: Wael Alaa

Visual effects:
Draftique - Hassany

27/11/2024

Latest for

Flavors of Iraq Launch

Awkward Ads Team:
Managing Director: Sony AbdelMohsen
Creative Director: Omar Radwan
Business Unit Director: Amira Soliman
Head of Marketing & Strategy: Ahmed Fawzy
Art Director: Ameer Nader
Business Team: Zeyad El Kadi - Maria Gabriel - Ali Moharram
Creative Team: Ali Saed - Begad Hedayat - Abdelrahman El Deeb
Art Team: Abdelrahman Neno - Youssef Halim - Mohamed Nader - Omar El Sherif - Mohamed Saadawy

Director: Eslam Aboul Enien
DOP: Ahmed Tarek Bayoumi
1st Ad: Sama Kutkut
2nd Ad: Sherif Raif
Art Director: Mohamed Mongey
Stylist: Nashwa Maatouk

Bigfoot Films Team:
Executive Producer: Begad Omran
Producer: Karim El Fellah
Assistant Producer:
Rana Gebally
Ahmed Aboul Yazid
Omar Azzam
Amal Mohamed

Post Producer: Nouran Mowaffak

Head of Production: Hesham Abou Zeid

Production Managers:
Abdelrahman Botta
Kareem Gaber

Production Team:
Mahmoud Hassan
Aly Hashim
Aly el sayad
Mahmoud Ezzat
Hassan
Abdelrahman
Shady Heida

Post Production: Lzrd
Editor: Zingy
Assistant editor: Moataz Ahmed

Grading: Ahmed Gendy

Sound design & mixing: Khaled Hamdy

Online: Lzrd

27/11/2024

Doritos Iraq ft Khalifa OG

--> Taco Flavor Launch
أجرأـنكهةـبالوجود #

Director: Hana El Sadek
DOP: Hamzon
Art Director: Mirette Amer
Stylist: Farah Shamala
Crew: Mai Hamdy - Naemah Hassan

Awkward Ads Team:
Managing Director: Sony AbdelMohsen
Creative Director: Omar Radwan
Business Unit Director: Amira Soliman
Head of Marketing & Strategy: Ahmed Fawzy
Art Director: Ameer Nader
Business Team: Zeyad El Kadi - Maria Gabriel - Ali Moharram
Creative Team: Ali Saed - Abdelrahman El Deeb

BigFoot:
Begad Omran
Karim El Fellah
Rana Gebally
Nouran Mowaffak

28/11/2022

Our latest for Ft. Vini Jr Hussein Abdel Ghani and Mohamed Nour

Client:
Khaled El Essawi
Ahmed Belal
Ranim Hanbazaza

Agency:
- Managing director: Mohsen AbdelMohsen
- ECD: Omar Radwan
- Head of marketing and strategy Ahmed Fawzy
- Senior account director: Amira Soliman
- Account manager: Maria Gabriel
- Copywriter: Basma Loay
- Art Director: Ameer Nader
- Agency producer: Omar Gamal

Production House: Backstage Pictures
Executive Producer: Mohamed El Raie - Samer Salah
Director: Younes Medhat
DOP: Nadim George
Senior Producer : Tariq Babelly
Head of Productions: Ahmed Sobhy
Director’s producer: Aya Ahmed
Assistant producers: Omar Atef, Donia Nawar

Post House: VIVID Studios MENA Team:
Editor: Hussien Mokhtar
Colorist: M Sami Nassar
Post producer: Sarah Abouzeid
Assistant post producer: Hagar Hamza - Seif Mohsen
VFX Supervisor: Mohamed Rabei
3D Artists: Andrew Emad - Amr Mousa
Illustration: Amr Khaled
Senior Compositor: Mostafa Othman
Junior Compositor: Jenja

Sound Design & Mixing: Fady Garas

Client: PepsiCo KSAProject: Lay’s KSA - New Pack SizeLocation: KSA
04/06/2020

Client: PepsiCo KSA
Project: Lay’s KSA - New Pack Size
Location: KSA

Address

The GrEEK Campus, Mall Of Arabia (Gate 5), Juhaynah Square, 6th Of October City, Giza Governorate 12511
Cairo
11728

Telephone

+971505062827

Website

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Who we are ?!?

Awkward is a full-service digital marketing network based in Cairo and operating across the MENA region. We’re an end-to-end provider of digital marketing services. Whether you’re looking for a turnkey managed strategy, an independent audit, or services specific to a short-term campaign, our experience and approach are sure to prove to be a valuable asset.

Digital Content & Video


  • Digital Content Strategy

  • Content Production