FIG-eg

FIG-eg Digital PR & Brand Positioning
Building brands that are trusted not just visible
Egypt | GCC | Global
FIG — For Impact Group We’re already thinking ahead.

For Impact Group specializes in smart PR & digital solutions, with its various applications reflecting a unique artistic aura created using the latest media techniques. Employing a smart, tech-savvy, and creative approach, the FIG team promises a product that challenges the status quo, far exceeding your expectations. We boost & grow brands across local and regional markets by customizing & innova

ting delightfully powerful marketing experiences & leveraging smart digital solutions. Our services are:

Smart

The choices and possibilities are endless now. With the wide range of tech solutions and capabilities offered at hand, it’s key to make a smart choice. To pick the perfectly suited tool for your desired outcome - nothing short of achieving your specific target, but maybe a lot more. Future Forward

We’re not waiting for change to happen. We ride the wave and shape the change as it happens. Thinking of reaching your next milestone? With an eye on the market and a knowledgeable eye, FIG will provide you with a market insight built on years of experience in the market, devising successful campaigns and partnering with nearly all avant-garde market leaders in the arts, industry and social initiatives. Detail and Results-Oriented

With a 360 vision of the market, in depth knowledge of our PR and marketing tools and a hands-on experience of implementing compound campaigns, we know that details can make or break our work. Behind the scenes and at center-stage, we pay attention to every step of the process, relying on carefully established filtration channels that leave no room for surprises or foggy individual estimations and secure the desired results. For us, it’s not only a matter of firm practice, it’s a core belief. Vision

We're dedicated to reshaping the landscape of PR and digital solutions. Our focus it to empower businesses with smart choices, harnessing the transformative potential of digital PR. As catalysts for change, we are your partner in reaching new milestones and envisioning a successful future. With extensive market insight and a proven track record, we pave the path for your business's advancement. Mission

We're on a mission to invigorate PR and digital solutions. With a forward-thinking mindset and smart tools, we guide businesses to make savvy choices and ride the wave of change. Together as partners, we’ll turn the wins you envision into a solid, palpable reality. With profound market insight and a proven track record, we shape the future with you. Core Values

Our values inform and guide all our business interactions and ensure that we reciprocate the desired I.M.P.A.C.T.

•Innovation: We embrace new ideas and cutting-edge solutions, constantly pushing the boundaries of PR and digital innovation and starting where everyone else ends.

•Mindset: With a growth mindset, we approach challenges and opportunities with curiosity, learning, and persistence.

•Partnership: We're not just service providers. We're your dedicated partners in achieving your business goals.

•Accountability: We take ownership of our actions, ensuring reliability, transparency, and integrity in all we do.

•Collaboration: Collaboration is at the core of our work, ensuring high-quality solutions through teamwork and shared ideas.

•Trust: Building strong relationships based on trust and respect, we create an environment where honest business advice is the foundation and joint success is guaranteed.

Dr. Hala Wahba’s participation in BUE’s Senior Discussion Day with graduating IMC students. Dr. Hala joined the discussi...
09/06/2026

Dr. Hala Wahba’s participation in BUE’s Senior Discussion Day with graduating IMC students. Dr. Hala joined the discussion panel to review graduation projects, share industry insights, and connect academic learning with real-world marketing and communication practices. At FIG, we’re honored to support future talent and contribute to building the next generation of communication professionals. Congratulations to all graduating students on this milestone.

Where future talent meets real experience.A special moment with Dr. Hala Wahba, Founder & CEO of FIG, alongside our inte...
04/06/2026

Where future talent meets real experience.
A special moment with Dr. Hala Wahba, Founder & CEO of FIG, alongside our interns from The British University in Egypt (BUE) — sharing knowledge and supporting young talents as they begin their journey in creativity, strategy, and Digital PR.
Here’s to learning, growing, and building the next generation of talent.

02/06/2026

What people see, read, and hear about your brand shapes how they trust it.
Digital PR helps your brand build credibility, gain visibility, and turn its story into influence across the right platforms.
It is not just about being mentioned.�It is about being positioned, trusted, and remembered.
Start building your digital presence today.

02/06/2026

A 40-year legacy is powerful — but only when people can feel it today.

With GOHAR, FIG helped transform years of trust and experience into a modern lifestyle brand with a stronger identity, clearer messaging, and a more impactful digital presence.

From content direction and website branding to social media, Digital PR, CEO profiling, and the launch planning of GOHAR HOME as a sub-brand, every touchpoint was built to turn GOHAR’s history into a story people can connect with.

Because GOHAR is truly part of every home.

FIG proudly announces the collaboration between MGS and Qalam & Mic – Season 3: Made in Egypt.This collaboration brings ...
31/05/2026

FIG proudly announces the collaboration between MGS and Qalam & Mic – Season 3: Made in Egypt.
This collaboration brings forward an inspiring story from Egypt’s textile industry, highlighting legacy, industrial growth, innovation, and the journey of Egyptian manufacturing toward global competitiveness.
The upcoming Textile Industry Episode by MGS reflects the spirit of “Made in Egypt” and showcases the impact of local industries shaping regional and international markets.

28/05/2026

What people see, read, and hear about your brand shapes how they trust it.
Digital PR helps your brand build credibility, gain visibility, and turn its story into influence across the right platforms.
It is not just about being mentioned. It is about being positioned, trusted, and remembered.
Start building your digital presence today.

Eid Adha Mubarak from all of us at FIG Wishing you a joyful Eid filled with love, laughter, and blessings.
26/05/2026

Eid Adha Mubarak from all of us at FIG Wishing you a joyful Eid filled with love, laughter, and blessings.

Most brands treat Digital PR as online visibility.The smart ones treat it as a growth engine.Here’s what strategic Digi...
25/05/2026

Most brands treat Digital PR as online visibility. The smart ones treat it as a growth engine.
Here’s what strategic Digital PR actually unlocks:
Visibility — your brand shows up where your audience already pays attention online. Credibility — trusted third-party validation that no ad can replicate. Pipeline — the right story in the right digital outlet drives inbound like clockwork.
Ads rent attention. Digital PR builds authority.

Dr. Hala Wahba, Founder of Qalam & Mic, shares the journey behind building a platform that goes beyond traditional conte...
21/05/2026

Dr. Hala Wahba, Founder of Qalam & Mic, shares the journey behind building a platform that goes beyond traditional content to create deeper, more human conversations between generations.

The news highlights how Qalam & Mic evolved across three seasons — from WELLBEING, to ART AND CULTURE, to MADE IN EGYPT — focusing on national industries, identity, and the stories shaping Egypt’s future.

Read the full news to know more about the vision behind Qalam & Mic and its impact on reshaping meaningful dialogue.
https://alalamelyoum.co/263307/

Address

Maadi
Cairo

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Sunday 9am - 5pm

Telephone

+201070995192

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