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10/09/2026

THE NAFIES™
A hospitality identity built around hosting, ritual and the details that happen around the table.

[bythepeople] | ©2026 PPI™ all rights reserved

Building the NAFIES beyond the logo through a visual world rooted in service, formality and contemporary hospitality.

The brand comes to life through the gestures, people and moments that define the NAFIES experience.

More than a collection of recipes, the cookbook extends THE NAFIES into an editorial format, using food, storytelling and visual structure to turn the brand into something people can keep, revisit and experience beyond the space.

A material and visual palette designed to translate the atmosphere of NAFIES into a recognizable system.

SOAK, RISE & RAISE and NAFIES were developed as distinct expressions within one brand system, each with its own role and character while staying visually connected to the parent brand.

Extending the system across digital touchpoints while keeping every part of the brand visually connected.

A brand shaped around the idea of gathering, hosting and everything that happens in between.

OLEV | اوليفA contemporary Levantine dining experience, bringing familiar roots into a new point of view.[bythepeople] |...
01/09/2026

OLEV | اوليف
A contemporary Levantine dining experience, bringing familiar roots into a new point of view.

[bythepeople] | ©2026 PPI™ all rights reserved

Translating the brand into the space through subtle details, turning every touchpoint into part of the OLEV world.

Building the experience around the idea of a journey in every bite, where familiar Levantine elements come together in unexpected ways.

Bringing gathering into the visual language, reflecting the shared tables and social rituals at the heart of Levantine culture.

A color palette drawn directly from the Levant, inspired by its ingredients, textures and unmistakable warmth.

Extending the identity into the smallest moments of service, keeping OLEV present without overpowering the dining experience.

Pairing expressive Arabic typography with warm interiors to connect OLEV’s contemporary character back to its roots.

A playful illustration system inspired by Levantine food, objects and everyday cultural references.

Balancing modern expression with familiar roots, one of the central contrasts behind OLEV.

Using color, texture and motion to give the identity a more sensory dimension beyond the plate.

A typography system built around contrast, layering familiarity with a more unexpected, contemporary point of view.

Turning the menu into a tactile part of the identity through color, typography, material and layered information.

Taking the identity into uniform design, keeping the branding restrained and letting the earthy palette carry the character.

Food photography built around abundance, sharing and the controlled chaos of a Levantine table.

A graphic system that lets typography interact with the food rather than simply frame it.

Extending the visual language into the kitchen, where material, uniform and food all become part of the same world.

Bringing it all together in the physical space, with the OLEV wordmark becoming the final signature of the experience along with our Partners Brass&Bone who were responsible for the interior & exterior design for olev.sa

Graftters identity is built around a strict visual system where typography, imagery and information follow a clear struc...
17/08/2026

Graftters identity is built around a strict visual system where typography, imagery and information follow a clear structure. A restrained grid keeps every application consistent, while leaving enough space for the work to feel confident, precise and clinical without becoming sterile.

[bythepeople] | ©2026 PPI™ all rights reserved

Minimalism for Graftters was never about removing things for the sake of simplicity. It was about removing everything that didn’t need to be there. A controlled palette, direct typography and generous space allow the information, procedures and results to become the strongest elements of the identity.

Graftters was designed as a medical brand with the confidence of a contemporary institution. The identity avoids the familiar visual language of hair transplantation and instead relies on proportion, typography and consistency to communicate credibility across every touchpoint.

Real procedures. Real results. The communication system was designed around clarity rather than exaggeration. Procedure details, graft counts and outcomes are presented directly, giving Graftters a language that feels factual, transparent and visually controlled.

Arabic wasn’t treated as a translation of the Graftters identity. It was designed as part of it. The extended letterforms, strong horizontal construction and minimal composition give the Arabic language its own visual presence while remaining connected to the same system as the Latin identity.

The identity had to work beyond campaigns and social media. From examination rooms and wayfinding to doctor credentials, patient folders and printed material, the same visual principles extend into the physical experience of Graftters, turning the clinic itself into part of the brand.

Every element of Graftters was built to belong to the same world. From the smallest business card to environmental graphics, Arabic typography, patient documentation and campaign communication, the identity remains recognisable without relying on the logo to do all the work.

A system designed to grow with the brand, not simply sit on it.

Some stories are told through strategy. Others arrive at 312 km/h. Proud to be shaping the visual language behind one of...
08/07/2026

Some stories are told through strategy. Others arrive at 312 km/h. Proud to be shaping the visual language behind one of the world’s most iconic automotive names.

Proudly serving Lamborghini Cairo

[bythepeople] | ©2026 PPI™ all rights reserved

Every component is engineered with intention, from the forged wheel design to the braking system hidden behind it, where performance is built into every detail.

Even standing still, every lighting signature is designed to communicate speed, precision, and unmistakable Lamborghini identity from every angle.

Lightweight construction, carbon ceramic brakes, and performance-focused geometry come together at the point where every input meets the road.

Sharp, unmistakable, and instantly recognizable. The front lighting signature introduces the car long before the engine makes itself heard.

The Urus SE challenges the idea that luxury and performance belong in separate worlds, combining everyday practicality with unmistakable Lamborghini DNA.

Beneath the sculpted bodywork lies an engine built with one objective: translating engineering precision into effortless performance every time the throttle opens.

A collection of details that together tell a bigger story. Engineering translated into a visual language, one frame at a time.

A small signature with a big purpose. Every vent, every line, and every surface is shaped to balance airflow, cooling, and unmistakable Italian character.

Recognized in every language. Performance needs no translation.

Every press of the pedal is backed by carbon ceramic braking engineered to deliver relentless stopping power, lap after lap, without compromise.

Some logos represent brands. Others represent a legacy measured in speed, precision, and obsession.

03/07/2026

*Watching Salah’s Panenka on repeat*

Not every festival needs to look louder to feel louder.For Shams Festival we built a visual system inspired by the deser...
28/06/2026

Not every festival needs to look louder to feel louder.

For Shams Festival we built a visual system inspired by the desert itself. Warm textures, oversized typography, a bold monochromatic palette, and a cast of sun people that feel as alive as the music they’ll dance to.

An identity designed to move before the crowd ever does.

[bythepeople] | ©2026 PPI™ all rights reserved

Meet the People of SHAMS.

A family of hand-crafted sun characters designed to embody movement, rhythm, and community. Each one was drawn with its own personality before being animated into a living part of the festival experience.

Because memorable identities deserve memorable characters.

The desert became the design system.

Sand textures.
Sun-washed tones.
Bold typography.
Characters born from the same landscape.

Everything was designed to make SHAMS feel recognizable before the first beat drops.

At the center is the SHAMS Sunman. A character hand-drawn from scratch to become the festival’s unmistakable icon. Around it, the Sun People were individually animated to bring the identity to life across every touchpoint, proving that branding doesn’t stop at static visuals.

The SHAMS Sunman was hand-drawn to become a symbol people can instantly recognize, while the animated Sun People transformed the identity into something that moves, dances, and interacts with the audience

Not every destination needs a map.Some are felt before they’re found.A place inspired by contrast.Japanese precision.Med...
22/06/2026

Not every destination needs a map.

Some are felt before they’re found.

A place inspired by contrast.
Japanese precision.
Mediterranean warmth.

SĒYA.

Brand Identity by PPI™

[bythepeople] | ©2026 PPI™ all rights reserved

Night begins differently here.

A lesson in atmosphere.

Developed from the original SĒYĀ logomark, these symbols extend the brand’s visual language while preserving its essence.
A study in flow, balance, and restraint.

For SĒYĀ, five proprietary flow forms were created to build a flexible visual language capable of evolving without losing its essence.

Minimal in form.
Rich in feeling.

Every corner tells a story.

Designed to be discovered slowly.

Every detail has a reason.

Welcome to SĒYA

Built from relics. Refined for today.Brass & Bone is a hospitality identity inspired by enduring forms and forgotten obj...
16/06/2026

Built from relics. Refined for today.

Brass & Bone is a hospitality identity inspired by enduring forms and forgotten objects. Through a curated collection of symbols, textures, and material references, the brand bridges archaeology and contemporary spatial culture.

Where permanence becomes personality.

[bythepeople] | ©2026 PPI™ all rights reserved

23/04/2026

Follow no one | find the others
identity built on contrast, individuality, and the idea of belonging to no one but yourself

[bythepeople] | ©2026 PPI™ all rights reserved

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Cairo

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