10/09/2026
Crunchy Tower. We made it loud. 🌟
We made Popeyes impossible to ignore by building everything around one core promise: crunchy, high quality, everyone’s favorite. From a distinctive visual identity to consistent tacticals across every touchpoint, the experience was designed to feel unified at every interaction.
We extended this into a dedicated Crunchy Tower packaging system, ensuring every unboxing reinforced the same visual cues. In-store, DMB visuals were rolled out across all branches in the Kingdom, amplifying presence at the point of purchase and turning visibility into impact, bringing the campaign to life where it matters most.